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Too little is said about the role of receptionists in the success of your business. Reception is not just a person, it is a function. In fact, it should be seen as a part of your salon's management team which is why I like to refer to receptionists as front-desk managers. So even if you don't have a full-time person in the job, whoever answers the phone or deals with the client at the desk is playing that role. You don't get a second chance to make a first impression and that the front desk is both the first and last contact clients have with your business. What you are really looking for is a balance between effectiveness and efficiency. Efficiency will ensure the admin is done properly and effectiveness will make sure clients keep coming back. Appointments are Time – Sell Them Booking appointments is an exercise in selling time. We all know how important it is to get appointment details right, but did you ever consider that “selling” appointment times could increase your monthly turnover by 20-30%. We know certain times of the day, week or month are more popular than others. For example, the value of a Monday appointment is nowhere near the value of a Friday or Saturday appointment. Likewise, appointments might be more popular in the first and last week of the month and less popular in the middle two weeks. The trick is to try to book appointments during those quieter times. Popular appointment times are popular for a reason so try to avoid booking those until the last minute. AND the receptionist has the important role and opportunity to “sell” the quieter times. The Receptionist Helps Ensure Re-Booking Re- book before the client leaves the salon. It’s great to see bookings at the beginning of each week. There is nothing worse than starting the week with an empty appointment book. The advantages of booking clients’ next appointment are numerous: it makes it so much easier to achieve turnover targets. Clients enjoy the benefits of your services the more often they visit your salon plus, they end up spending 15-20% more each year. Retail Sales can Make Your Front-Desk Manager an Indispensable Client Sales Point An effective front-desk manager can Increase retail sales by 20-25%. The 80% of clients who do not repurchase products before leaving the salon usually are simply not asked to. Stylists are busy attending to the client’s immediate needs and often don’t remember to remind clients about home care. By just browsing each client's buying history, your front-desk manager can provide a subtle reminder as she is finalising the client's docket. If they earn commission on their retail sales, the results could be surprising! Why waste such a golden opportunity to increase your income stream? Every role counts in your business team. - Terry Miles, MD of My Salon Software Email: info@mysalonsoftware.co.za Web: mysalonsoftware.co.za

Milk_shake® - Your Hair Cocktail - Unleash Your Creativity and Play With Colour The exclusive range of services for beautiful, delicious hair, with a shiny and natural result. Direct Colour Range: Semi-Permanent Direct Colour milk_shake® CONDITIONING DIRECT COLOUR is an innovative and delicate direct cosmetic colour created to carry out toning services without the commitment of permanent colour and with excellent results. Expand your Services so Easily with milk_shake® Direct Colour • Quick Corrections of unwanted tones • Opens Clients to hair colour without commitment • Adds Shine to any hair type • Allows the hairdresser to enhance and solve any technical situation • Tone And Illuminate natural or colour-treated hair • Revive intensify, correct or recuperate colour making it intense and radiant • Tone after lightening, partial lightening or permanent colouring • Re-Pigment and Darken from very light levels • Enhance Colour Contrasts with intense and radiant tones, for a trendy result • Temporary Coverage for those first greys Your Market: • Damaged hair • Requests for non-permanent colouring • Quick corrections • Multi-colour services 3 Actions: • Colours • Restructures • Protects Acts on the outer part of the hair and colours the hair due to its affinity with the cuticle. • 3-6 washes • No ammonia • Doesn’t lighten hair • Covers and tones Ingredients • The milk proteins in the formula make the hair shine with beauty and vitality • Enriched with argan oil and shea butter to restructure the hair and make colour last for longer. • The exclusive ingredient Integrity 41® (Heliantus annuus) protects colour from free radicals and the oxidising effects from external aggressors, maintaining the hair’s colour for longer, making it more stable and brilliant. 20 SHADES: DYNAMIC / VERSATILE / MULTIFUNCTIONAL 19 Fashion Shades for Versatility and Creativity The duration of colour depends: • The structure and porosity of the hair • The type of specific products used for cleansing and conditioning • The exposure to substances that fade hair colour (e.g. sea water or chlorine) From the tests carried out during experiments with the product, the colour lasts a minimum of 8-10 washes, using specific products. 1 Neutral Shade • The special Clear shade, which is neutral, is the only pigment-free formula with the same base formula • It is advised to propose this shade pure as a long-lasting shine-enhancing treatment, to give hair body, shine and vigour • It is recommended to mix with other shades to reduce their intensity ENHANCE YOUR SALON SERVICE OFFERINGS WITH OUR INNOVATIVE HAIR COCKTAIL Every COCKTAIL is made using our best seller WHIPPED CREAM with DIRECT COLOUR and ARGAN OIL for deep, long-lasting and beautiful results! Direct Colour Cocktail • Toning and conditioning treatment, for excellent tones and results without commitment. Direct Shine Cocktail • shine-enhancing and conditioning treatment without pigments, for a mirror-effect on the hair Argan Cocktail • Leave-in shine-enhancing and deep nourishing treatment with organic argan oil. Every COCKTAIL is made using our best seller WHIPPED CREAM with DIRECT COLOUR and ARGAN OIL for deep, long-lasting and beautiful results! Not just restyling but Colour Innovation! • to increase sales • to reach more clients • to increase requests for the service • to increase business in the salon THE MILK_SHAKE COLOUR PROMISE Our milk_shake® colour philosophy gives authentic results to guarantee beautiful hair colour and shine over time. Contact milk_shake® today for more info on incredible options that milk_shake® can give your salon to make your colour services the backbone of your business! Contact milk_shake on Head Office: 021 552 2369 Email: marku@z-one.co.za or georg@z-one.co.za www.z-oneconcept.com/en | Facebook | Twitter | Instagram

In a modern world of dreams and demands, thousands of thoughts race through our minds each day. Perceived pressures toy with our peace; opposing emotions of confidence and self-doubt are like whiplash. We must learn to navigate the electric buzz of our racing minds. Our world is more fast-paced than ever; technology, news and societal objectives constantly evolving and advancing. We feel the need to always be pushing forward, impatiently waiting for the next thing. It’s no wonder we find it so hard to switch off our minds. Our industry and our clients expect us to constantly be ‘on’, radiating energy for others to feed from. BUT…. It is okay to stop. To breathe. To exhale. Colour breathing is a simple stress reducing activity that may be quickly learned. In short, it involves mentally picturing or meditating on a color that represents how you want to feel, or a stressor you need to release from your life. As you inhale, you imagine this colour entering your body, permeating your entire being. As you exhale, the colour leaves your body, taking with it any negativity, stressors and pressures in their entirety. This concept and practice became my inspiration for Exhale. “Life begins with an inhale and ends with an exhale.” Jeppe Hein. Awareness of breath enables you to balance both body and mind. Furthermore, physically depicting breath as a relaxing art process can slow down the mind. The bottom, representing a release of breath. #breathwithmeandtheworld Colour has long been studied and proven to have real emotive effects on people. Dull, lifeless shades can suppress imagination and diminish positivity. But surrounding oneself with light, and a spectrum of bright colours can shift mood. Colour can ignite pleasure and even encourage confidence. Being around colour can make you feel happier in mind and health. Now it’s your turn……. Close your eyes and focus on your breath. Notice the rise and fall of your torso and the sensation of movement of air. Visualise a colour that feels good to you. As you inhale, paint each breath as a stroke; or imagine holding a pencil, and with your eyes closed visualise drawing your breath as you breath in and out. Feel your hand subconsciously drawing a curved continual line. Feel your body become light as your stress melts with each breath. Inhale... Hold for 4 Exhale…. Hold for 4 Repeat Colourist: Kristie Kesic @Kristiekesic_colourist @cobellecreative Hairstylist: Elle Broadhurst @ellebroadhurst Photography: Georgia Wallace @georgiawallacepictorial Makeup: Gemma Elaine @gemmaelaine Stylist: Tamzen Holland @tamzenhollandfashionstylist

Are you ready for a place of your own? Beautiful hair and beauty salon available for you to develop your career and thrive in a prime location. Located in Boksburg South on a busy street with schools nearby - it’s perfect for walk-in clientele. Already a real haven for your clients to relax and pamper themselves, with beautifully designed and latest in modern interior amenities. You just need to move in and flourish! If interested, please contact Elaine on 081 432 2411.

Raeesa gave the client a trendy bob-cut paired with a new sensational colour. Click the image below to view the Instagram post. Formula: For the colour, we used @schwarzkopfproza Igora Royal for the roots 5-50, 5-0 & a 6-99. This was done to touch up the root colour For the mid-lengths and ends 6-99 with 13vol Vibrance "The IGORA ROYAL® High Definition Technology features a high definition color pigment matrix for the clearest tone direction, enhanced true-to-swatch results, amplified intensity and optimal coverage" Stylist: Raeesa Dawood Products: Schwarzkopf Professional Salon: Raeesa International Follow Raeesa on Facebook @RaeesaInternationalHair We'd love to feature your work! To get your styles, looks or colour formulas featured in Hairnews, send them either to brad@hairnews.co.za or DM them directly to our Hairnews Instagram page.

There are many 'Laws' that govern the success of businesses. When it comes building a clientele this one works for me... "Clients go where they're invited, stay where they're valued, and grow where they're pampered" When you pre-book a client's next appointment that acts as an automatic 'invitation' back into the salon. When you promote products and services either in the salon or via an sms promotion you are inviting clients to your business. The same by sms'ing clients who haven't been in for a few months. Clients don't care how much you know until they know how much you care. There is no better tool for this than consultation. If you consult effectively every time a client is in your chair you effectively treating them like a first-time-client. Finally – pampering. I think this is best demonstrated in the 4 customer service goals for each client visit. Strive to exceed the expectations of your client by adding the value of education to the price they are paying. Look for and expect to find another service or product to introduce them to. It is easier to upsell to an existing client than to get a new client in the salon. Pre-book the next appointment before the client leaves the salon to ensure every client always has well maintained hair. Motivate your top clients to refer their friends and colleagues. Make them your ambassadors. A satisfied client is the best advert you could have. Getting them to refer your work should not be a problem for these clients, maybe you just need to ask them... By the way your loyalty programme is a great way of rewarding clients who do refer new clients. I've often thought that these 4 goals should be tattooed inside stylists' eyelids and then, get them to 'hug their clients with their eyes' - basically closing their eyes and doing a little shiver of the head', while at the same time, reading the 4 goals tattooed on the inside of their eyelids...if only! - Terry Miles, MD of My Salon Software Email: info@mysalonsoftware.co.za Web: mysalonsoftware.co.za

Cruelty-free and PETA approved, ELEVEN Australia products call on high performing natural ingredients for maximum efficiency. A growing awareness of gluten sensitivities and celiac disease has become more and more prevalent within the Hair & Beauty market in South Africa. One of our core values at ELEVEN Australia is that we always make high performing products. Because if it doesn’t perform then that’s no good for anyone, right? With the value at the core of the brand positioning Eleven Australia has a wide range of Gluten Free products, suitable to all hair types and concerns. While there is no definitive research around the benefits of gluten free products on hair, people who have gluten intolerance or restrict gluten for other reasons certainly feel comfortable buying gluten free products. In some cases they may also notice less skin & scalp irritation. Here is what the Celiac Foundation states. In terms of skincare, it is optional but not required to use gluten-free skincare/cosmetics for those with celiac disease, as gluten cannot penetrate the scalp & skin. We recommend skincare products to be gluten-free if there is a potential that they might be ingested, or if you have allergic skin reactions to gluten. The following in the range are GLUTEN FREE Deep Clean Clarifying Shampoo Extra Hold Styling Clay Frizz Control Shaping Cream Give Me Clean Hair Dry Shampoo Give Me Hold Flexible Hair Spray I Want Body Volume Foam I Want Body Volume Powder Keep My Colour Treatment Blonde Keep My Curl Defining Cream Matte Texture Styling Paste Miracle Hair Treatment Smooth & Shine Anti-Frizz Serum Miracle Spray Hair Treatment Detangle My Hair Leave-In Spray Repair My Hair Nourishing Shampoo Repair My Hair Nourishing Conditioner Gentle Cleanse Shampoo Bar Gentle Hydrate Conditioner Bar Miracle Hair Mask Keep My Colour Blonde Conditioner Gentle Clean Balancing Shampoo For more information about this Fair Trade professional haircare range contact Slick Salon Solutions on 0861 1 Slick ELEVEN Australia, products that work. Sustainable. Simple. Effective For more information: Email: elevensa@slicksalons.co.za Tel: 0861 1 SLICK / 011 794 5286 Follow us on Instagram: @elevenaustralia_southafrica Like us on Facebook: www.facebook.com/elevenaustraliasa

Halo Hair Lounge would like to offer a dynamic, motivated stylist the opportunity to rent space and work for themselves in our fun and vibrant salon in the heart of Illovo Sandton. We look forward to meeting you! Contact: Phillip Number: 071 198 4990

OPI IS DISTRIBUTED IN SOUTH AFRICA BY MODERN HAIR & BEAUTY The natural beauty market is expected to more than double in the next 8 years. With 73% of millennial women seeking out cleaner, all-natural products, you may want to grab the opportunity to become part of the OPI green obsession and gain new, natural-conscious and younger generation clients for your business. Nature Strong™ by OPI is a vegan, cruelty-free, natural origin nail lacquer. Its formaldehyde-free, non-GMO formula is made up with ingredients you can trust, quality plant and mineral-based ingredients like sugar cane, manioc, wheat, potatoes, and corn. It doesn’t require your clients to choose between performance (up to 7 days wear and tear), and natural, because, well, they shouldn’t have to. In addition to the 30+ Nature Strong shades available, Modern Hair & Beauty, distributor of OPI in South Africa, introduces 8 new shades and 1 botanical base coat to the Nature Strong range. The range is available to order from your Modern Hair & Beauty sales rep or call MHB Telesales on 0860 104 109. Say hello… BOTANICAL BASE COAT with skincare inspired botanicals Can be worn alone or as a “top to bottom” primer for a vegan and natural origin manicure Provides extra shine and protection Lasts up to 7 days BIO-DEGRADABLE GLITTERS with 100% plastic-free eco-glitter Biodegradable cosmetic grade glitters in a bio-sourced base Glitter shades without the use of microplastics Glitter made from cellulose from sustainably farmed eucalyptus trees WINTER NATURE-INSPIRED SHADES with up to 7 days of wear Natural origin manicure solution Richly pigmented shades inspired by nature Sustainable packaging Long-lasting, high shine finish Quick drying Looking after tomorrow Nature Strong bottles and caps are made with 20% PCR (post-consumer recycled) plastic, which means they made with recycled materials. No additional bleaching has been added which means that every cap looks unique – there are imperfections like swirls of colour or melted grey plastic which creates a taupe-like colour that looks slightly different across each bottle. Grab the opportunity and place your order today! Website Instagram Facebook

Nicolene Bruwer-Els at HairOlogy giving us another great before and after Balayage on her client. Formula: 8 level Loreal Blond studio Lightening powder + 20 vol Blonde Loreal developer Mixing ratio: 1:1,5 Processing Time: 45 minutes Toner/ color: Majirel 8.31 15ml + 9vol Loreal Dia Activator Mixing Ratio: 1:1,5 Processing Time: 20minutes Treatments: L'Oréal Metal Detox [4step] Stylist: Nicolene Bruwer-Els Products: L'Oréal Professional Salon: HairOlogy Salon, Centurion Follow Nicolene on Facebook @HairOlogy We'd love to feature your work! To get your styles, looks or colour formulas featured in Hairnews, send them either to brad@hairnews.co.za or DM them directly to our Hairnews Instagram page.

There has never been a better time to change to My Salon Software. Contact us today about what My Salon Software can offer you as an owner looking to build your salon: Email: info@mysalonsoftware.co.za Terry Miles - 083 650 0952 - terry@mysalonsoftware.co.za Sune Bothma - 083 484 2960 - sune@mysalonsoftware.co.za Web: mysalonsoftware.co.za

Halo Hair Lounge would like to offer a dynamic, motivated stylist the opportunity to rent space and work for themselves in our fun and vibrant salon in the heart of Illovo Sandton. We look forward to meeting you! Contact: Phillip Number: 071 198 4990