Marketing expert Ursula Brett discusses whether Facebook likes matter, and looks at the most popular social media platforms in South Africa. What a time to be a stylist or salon or brand owner! Never has there been a more vibrant, fast paced and in-your face time than right now – social media and digital advertising is currently the best and still cheapest way to get your salon/brand out there. Even individual stylists are their own brands online and can instantly share their work and draw new clients into the salon. Do Facebook Likes Matter? With Facebook continuously changing their algorithms, in most cases it’s irrelevant how many LIKES or followers your business page has. They’ll either not even show up in a fan’s newsfeed at all or they’ll miss the post. So how do you make an impact? Firstly, remember that Facebook is still the most popular platform with users spending an average of 20 minutes a day on the site – that’s big. Secondly, Facebook knows more about all of us than we realise and this allows you to target your niche audience by location, within as small as 10kms radius from your business or right up to the entire country and beyond. Then you can select your ideal audience’s age, gender, interests, behaviours, job titles and more. AND you get to see results on all these exact demographics. Now that’s something that can’t be done with any newspaper or print advert. There are some smart marketing ways to optimise your advertising, so that you not only reach the right people, you also entice them to give you their contact details, track them to your website and back to Facebook and get them into your salon chair! All this can work for you 24 hours a day, 365 days a year. I’ll be giving away some of those secrets in the near future…. Watch this space! South Africa Social Media Stats In South Africa, Facebook is still the most popular platform with over 14 million users (over 10 million of these are visiting the site via a mobile phone) and Instagram 3.8 million users, LinkedIn with 6.1 million and although Twitter is declining slightly it still has 8 million users here in SA* (stats from www.businesstech.co.za). That’s not to say you should be on all social media platforms, but use the ones your audience are using and you can create incredible marketing and sales strategies. Apps like Pinterest and YouTube can be very useful in so many ways and take you far in our industry too. Contact Details: www.saloncentral.co.za ursulabrett@gmail.com 076 856 4227

Manuel Mon, from Manuel Mon Estilistas, Spain, has produced this incredible Gothic Revival collection which won him the title of Spanish Hairdresser of the Year. Watch and enjoy! Hair: Manuel Mon @ Manuel Mon Estilistas, Spain Photos: Bernardo Baragano Fashion: Visori Fashionart Make up: Maria Montes Extensions: Elegance Hair Extensions Models: Celia Fernandes

Dr Kari Williams is a trichologist from Los Angeles. She recently travelled to South Africa and held a questions and answers session with key individuals in the SA hair industry, to find out about the problems and challenges experienced in our Afro hair market. Here is a video interview with Dr Williams, filmed at this event.

Have you attended the Twincare Hairstylist of the Year in the past few years, as a spectator or competitor? Then Twincare needs your feedback. They are looking for comments from hairdressers and salon owners, to help them make this show the very best it can be, and include more of what YOU want! The survey is quick and easy to do. You can either complete it anonymously, or leave your contact details and be entered for the draw to win a fab Moroccanoil beach bag and oil. Click below – your opinions and ideas will be hugely valued and appreciated! HSOTY SURVEY

What do your stars foretell this festive season? Astrologist Zema reveals. For a full personalised reading, you can contact her on 083 430 1456. SAGITTARIUS 22 NOV – 21 DEC Wake up Sag! Time to be alert and start making lists of what you want to achieve this year. There are so many paths stretching out before you – it depends on which one (or more) you choose… If your job is not what you would call perfect, start thinking about moving on to something that fulfills you (this does not include Murder for Hire). Confide in someone you trust. CAPRICORN 21 DEC – JAN 20 If you have now (at last) tackled the job of thinking carefully about your future, you may find that you have a – wait for it – grand idea! However, you really do need to look carefully before you go off the deep end and grab what looks best in the next five minutes. Be as social as you can without getting arrested, and you may come across someone who has a great offer for you. Consider. AQUARIUS 20 JAN – 18 FEB You appear to be tackling spiritual questions and (sometimes) finding interesting answers. Mix with the right people and you could discover some amazing things about yourself. This takes a lot of thought and patience. (Something that is not always your strong point…). However, there is an interesting dream about your future coming, so – take note. And remember! PISCES 19 FEB – 20 MARCH Pisces! You have such a spiritual gift that you don’t always use. How about now? You have something in the back of your mind that has been swimming around there a bit pointlessly for far too long. Perhaps it’s time you talked to somebody about it and then perhaps, perhaps, use it! Your health needs a bit of attention if you can think long enough about what is itching at you the most. ARIES 21 MARCH – 19 APRIL Aha! Here’s the hardest one for you, Aries! You have to keep your temper! Someone is really getting on your nerves with their pointless and irritating behaviour. In this case – walk away, you’ve got better things to do than sitting in jail… Like tackling that project that you have had in mind for a while and keep putting off. Not like you, Aries. Get with it. Be famous. TAURUS 20 APRIL – 20 MAY Time to think what you would like to do to get yourself up and going. As the year runs out, so does your energy and your famous thinking ability. While we’re at it, “thinking” is fine, but it doesn’t always achieve… You are grand at detail, so if you are mathematical, you could be a champion at something somebody asks you to do. The trick is to say yes, not no. You’ll be paid … GEMINI 21 MAY – 20 JUNE So, Gem! Family matters are a bit stressful right now, and could get more stressful if you get involved, specially because Gemini’s can see both sides of the story, and if you haven’t noticed how this irritates people yet, you may be about to find out. So the answer is – go away! Now is the time to communicate with people you haven’t seen for a while, so, get moving! CANCER 21 JUNE – 22 JULY Time for you to tap into that artistic ability you have been smothering for so long. You have wondrous ideas, but you’re not carrying them out. You have ninety-nine excuses. We don’t believe any of them. You might not end up as rich and famous because of it, but it will improve your self-worth and give you great satisfaction. If you don’t know where to start, you’ve got lots of friends… LEO 23 JULY – 22 AUG You’re usually quite good with people, so the stars are telling you to tackle something that will not only entertain you, but help others to realise their dreams. How’s that for an invitation from the Universe? You can’t go wrong with this, in fact, you might just come across The One who has been waiting for you endlessly. Just keep a hold on your temper if you really want The One. VIRGO 23 AUG – 22 SEP Just get off the Detail Swing for a while and look at that person who has been looking at you. He/she is getting desperate because you are taking no notice. What’s the matter with you, Virgo? Are his/her clothes not pressed to the right degree? Are the shoes not polished enough? Is the car not clean enough? Get with it Virgo, don’t disappoint this person who can hardly sleep for thinking of you. LIBRA 23 SEP – 22 OCT You’re top of the heap when it comes to looking perfect. All well and good, but sometimes you spend so much time at the mirror, you miss out on appearances in public that could bring on the opportunity of a job that you’ve been looking for. You can be so smooth when you want to be. So be smooth at finding that job that you’ve been waiting for, for so long.. You are so sharp, you can’t go wrong. SCORPIO 23 OCT – 21 NOV What’s the matter with you when it comes to lists? Endless, endless, but no results. Top of your list of course, is The One that you have been chasing for so long. There could be a good reason why he/she does not react, so do some checking before you end up frightening the living daylights out of him/her. A job offer that is absolutely unexpected suddenly appears. Grab it…

We are looking to add to our friendly and professional team. We require a qualified experienced hairstylist to work on a full time basis. With modern facilities, and quality products, our salon is within an upmarket shopping centre in Milnerton. We are looking for a fully qualified stylist who is a reliable and friendly team player and a good communicator with excellent customer service skills. In return you will be offered an excellent remuneration package. If you would like to seize this great opportunity please send your CV with picture to vichouse@deunet.co.za

What was this scissor-happy barber thinking? (Hint: this is not a fashionable line!) They say the difference between a good cut and a bad one is a week. We’re sure this gent will be counting the days!

It’s party season, and nobody wants to spend hours struggling with summer frizz, whether they’re on the beach or the dance floor. Oribe Anti Humidity Spray offers the perfect solution. It shields hair from frizz on the sultriest of days, protecting the style, whether it’s a sleek blowout or a glamorous head of curls. How it Works: Copolymer extends the longevity of the style in all climates, while Tocopheryl Acetate and Retinyl Palmitate offer nourishment and free radical protection. Pro-Vitamin B5 thickens, conditions and builds volume, while Panthenol swells the hair shaft. The product offers light hold, UV protection, and a Miami-tested anti-humidity shield! Paraben- and sodium-chloride free, color and keratin treatment safe. Distributed by Quintessentially Yours – lynne@quintessentiallyyours.co.za – 082 771 3173

Stand the chance to WIN a Balmain Hair Couture Cosmetic Styling Bag worth R995.00 when you like both Hairnews and GlamIt on Facebook and then share this link on your Facebook. Double your chances and enter twice by posting this photo on Instagram - remember to use the hashtags #GLAMITSA and #BALMAINSA Glamit will pick a winner on 14 December... so get sharing, Facebooking and Instagramming now!

Have you ever wondered what the incredible Franschhoek salon Kymric Hall looks like inside? Here’s your chance to find out. Kymric Hall 6 Wilhelmina Street, Franschhoek 021 876 2487

What do you think of this sign? You might not want it outside your salon but we’re sure it’ll get you smiling!

Offering beauty, fragrance and care... the new Kerasilk Hair Perfumes make the most superb stocking-fillers. The Hair Perfumes offer a luxurious finishing touch of shine, static-prevention and scent, that perfectly complements the Kerasilk experience. They can be sprayed as needed, up to several times a day. The festive season is all about socialising – over cigarettes, around the braai, in the kitchen cooking –Kerasilk Hair Perfumes ensure that your client’s hair will smell gorgeous no matter where she’s spent her day. The Beautifying Hair Perfumes extend the effects of the Kerasilk Luxury Hair Care products, with a touch of silken shine and a spritz of fresh, delightful scent. THE FRAGRANCES: Kerasilk Control Beautifying Hair Perfume Indulging, Warm, Rich, Enveloping Fragrance Family: Oriental Top Notes: Lemon & Blackcurrant Heart Notes: Tuberose Base Notes: Sandalwood, Vanilla & Musks Kerasilk Reconstruct Beautifying Hair Perfume Complex, Deep, Sensual, Warm and Self-Confident Fragrance Family: Chypre Top Notes: Mandarine & Pink Pepper Heart Notes: Magnolia & Jasmine Base Notes: Amber, Tobacco, Patchoili & Musks Kerasilk Repower Beautifying Hair Perfume Luminous, Airy, Lively, Light, Fresh and Modern Fragrance Family: Citrusy Floral Top Notes: Grapefruit, Melon & Lemon Tree Sap Heart Notes: Freesia & Lily Base Notes: Cedarwood & White Musks Kerasilk Color Beautifying Hair Perfume Light, Fresh, Radiant, Elegant, Feminine & Timeless Fragrance Family: Floral Top Notes: Bergamot, Lychee & Geranium Heart Notes: Rose & Peony Base Notes: Cedarwood & White Musks Contact Goldwell on 011 312 5070 Like their Facebook page HERE