Hair that's soft, authentic and beautifully wearable is a key pillar of the Authentic Beauty Concept brand, and something we strive to bring to life in our imagery. Creating the opportunity for our salon network to get on set and be a part of our story is something we also love to do and we are beyond proud of everyone involved in creating this gorgeous collection. Creatively led by brand ambassador Joseph Ferraro, this incredible team of experienced stylists worked together

Hair Jason Hall at Jason Hall Hairdressing Photography Desmond Murray Make Up Artist Kelly Cripps Models Colours Agency

The Versatility collection unveils an eternal truth: we are voluble beings, in constant evolution; a sum of infinite facets that yearn to be discovered and shared with the world. We are not limited to a singular identity, but each piece composing our soul possesses its own essence, its own lights and shadows.   This ever-changing authenticity encourages us to express ourselves freely through our hair and to reinvent ourselves without fear. Fancy volumes, daring cuts and shade

Creating and innovating by combining hairdressing with another craft was the idea behind this new Capsule by Le Lab Haute Coiffure Française. The idea was to discover the unique skill of the plisseur, a craft that is almost extinct today despite its ancestral origins, and which has given rise to an extraordinary creativity that goes beyond hair work. For this Capsule by Le Lab Haute Coiffure Française, the hair was worked like a raw material: pleated like a textile, folded

“This captivating hair collection seamlessly weaves together classic shapes, understated elegance and a harmonious warm colour palette. This compilation celebrates the timeless beauty of hair with a modern twist, captivating the senses with its refined simplicity and radiant charm. Within the frames, each photograph tells a story of refined artistry and effortless grace. Classic shapes take centre stage, showcasing meticulously crafted cuts that stand the test of time. From c

“Achromatopsia is a condition that limits vision to black, white, and shades of grey. My goal was to blend strength with a gentle touch, fusing structure and creativity. By working with diverse hair textures, I wanted to evoke both strength and fluidity, shaping the hair into imaginative forms. The notion of the turtle's contrasting elements – a resilient shell and a soft core – served as a guiding principle, allowing each style to come alive. From daring fringes to graceful

Inspired by the rich undertones of off-white and pale yellow that defines vanilla, this collection delves into the tranquillity, elegance, and purity that this hue brings. Vanilla, on its own, represents a serene canvas, but when combined with colours like pink, copper, blue, and brown, it awakens in a symphony of visual refinement. Hair: Krisztina Keresztes | @keresztes.krisztina.9 Photography & Retouching: Adrian Zaharia | @zahasstudio MUA & Styling: Krisztina Kereszt

At TIMELESS we celebrate the evolution of hair over the years. Each cut and style are a testament to how time has shaped personal expression. From timeless classics to contemporary trends, our art captures the history of masculinity through your hair. With every scissor and nuance, we bring the narrative of time to life, paying homage to ever-changing beauty. Join us on this journey through the decades and discover how hair becomes a silent witness to history. Hair: Ol

The "Reflect" collection is inspired by the duality of meanings behind this word: to ponder and to mirror. At times, when facing difficult moments in life, artistic creation can serve as therapy. Daring to play with colours and techniques, flowing and following your intuition, experimenting and making mistakes until finding the technique that ultimately shapes a captivating collection. Hair: Alazne Montero @alaznemontero for Punkrose Salon @punkrose.salon Photography and

At Authentic Beauty Concept, we are known as advocates for soft, authentic, and beautifully wearable hair – but with products so versatile in an industry so creative, we also believe in empowering our hairdressing community to push boundaries and express themselves through work which brings their visions to life. Deftly combining the undone vibes synonymous with Authentic Beauty Concept with a more editorial edge, the Muted Seventies collection comprises a series of images, o