I was inspired by the mythological story of King Midas and his golden touch. The Greek god Dionysus granted Midas with this gift which turned to curse, everything he touched turned to gold. Dionysus is the Greek god of wine & fertility and he was known to have a modest number of lovers. In this collection I wanted to mesh editorial with mythology and storytelling. The models are the would be lovers of Dionysus and King Midas.  Using hair art techniques of hair paper and glue

“I wanted to celebrate confidence from a woman’s perspective. I imagined each model as the distilled qualities of female empowerment, ambassadors of an elemental and commanding feminine Presence. This collection is called Parousia (the Greek word for Presence). Each look was used as a focal point to display core hairdressing techniques, to emphasise the strength of skill and how it is embodied by the models.” Efi Davies British Hairdresser of the Year   Hair by Efi Davies at

“This collection explores the tension between digital perfection and reality. In a culture where filters and algorithms erase flaws, we ask: what if beauty wasn’t retouched, but revealed? Each look magnifies the pull between control and release, polish and rawness. Sleek set against textured, woven against undone, organic against geometric – every contrast becomes a statement. The collection asks whether beauty lies in perfection, imperfection or the space between.” Elle Fore

Jigsaw is inspired by the breaking down of hair styles and textures, to recreate them into new shapes.  I wanted the collection to have a disconnected and distorted feel to it.  Like working with mosaics, I wanted to break everything and re-assemble it. I endeavoured to make the models look like wind up dolls with the look that they have been put together like a jigsaw to create an individual and stylized feel. I chose to create a robotic, dramatic collection that borders on

A symphony of personalities and emotions, each style I created incorporated a “variation” of a hidden theme — the unspoken essence of identity.Every look embodies a different mood and texture, yet all share a unique similarity that binds them together. Hair – Gemma McGeown, Francesco Group Church Lane Makeup – Jess Wilcox Styling - Jess Wilcox Model – Jess Wilcox Photographer – Kerry O’Sullivan

‘Tribe’ is an exploration of silhouettes, textures, and definitions. This collection transports you to a dystopian future, capturing the essence of apocalyptic femininity with an androgynous touch. A cocktail of irregular textures and lengths, silhouettes and deliberately disconnected, choppy cuts are infused with muted, subtle tones to create a dominant, striking finish.  ‘Tribe’ captivates with every look luring you in further. Known for their unique style and influencing t

This collection is a true collaboration of skills, personalities and artists of the Smartest73 Artistic Team and photographer Jamie Blanshard. The vision, born from the concept of Japanese street culture fused with manga influences, was a collective decision to explore. We all share a passion and fascination for the history behind this culture, so all relished the opportunity to create our interpretation of it. Originally shot in colour, our Synergy collection was changed to

Creative Direction: Dean Gleeson @ dean_gleeson_ Project Leader: Dean Gleeson @ dean_gleeson_ Photographer:  Paul Simmons @happyjack.uk Videographer: Lee Barber @leebarberphotography Stylist: Stephanie Day @sedelizstyles Make-up artist: Lily Winfield @ lilywinfieldmua Hair: Project Men & Media 2025 Tony Hristov @hairby.to Samual Justice @samjusticehair Marcus Hampton @Marcushampton_hair Darcey Clarke @darceymariahair Billy Ryan @billyryanhair Billy Ryan @tribesalons

“Modulux is a collection born from the collision of future-thinking and technical discipline, with every image crafted to reflect a balance of structure and softness. The name is a fusion of modular and luxury, echoing the concept of building progressive, adaptable hair shapes that feel elevated, wearable, and editorially strong.   Inspired by AI-generated concepts, I used technology as a springboard but translated each idea into real-world hair that could move, flow, and hol

Mira is about refinement and harmony, grounded in precision and control. Clean, structured shapes are softened by subtle texture, creating balance without excess. Each look is carefully considered, with no single element overpowering another. Colour is used thoughtfully, enhancing rather than competing, creating a sense of cohesion throughout the collection. Hair: Rainbow Room International Artistic Team   Photographer: Chris Bulezuik Makeup Artist: Jak Morgan Stylist: Clare