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- Kao Salon Division Announces Kao Salon Industry Recovery Initiative
A Global/Local Approach Focused on Rebuilding the Industry April 2020– Kao Salon Division, home of the Goldwell and KMS brands, introduces the Kao Salon Industry Recovery Initiative, solely focused on helping salons recover and rebuild as they emerge from the COVID-19 crisis. The initiative is comprised of three pillars of carefully constructed support campaigns designed to address the unique challenges facing the industry and its professionals as they look to reopen. The initiative’s trio of programs is designed to, both individually and collectively, provide industry professionals with tangible, localized resources to ensure their businesses are not only restored, but thriving in the months ahead. The components of The Kao Salon Industry Recovery Initiative include: STRONGER TOGETHER - Founded on the belief that no one person or organization alone holds the key to success, but that by truly coming together the industry will rise and flourish, #StrongerTogether represents Kao Salon’s financial support and unwavering partnership. Through this program Kao Salon has committed to: • Suspend invoices until local government salon closure orders are lifted • Sponsor free-to-industry opportunities to receive business recovery insight and information • Provide tangible support for local salon organizations to support activities that benefit both stylists and their salons • Donate product to charitable organizations for key medical personnel and those in need • Work with local trade media to present information on supporting government programs and their details and timelines • Work with salon customers to arrive at a support plan for success upon reopening • Create a sponsored consumer digital campaign to inspire a “#WorthTheWait” consumer movement that presents a call-to-action for clients to patiently wait for their stylists instead of taking at-home measures CREATIVITY NEVER STOPS – Because Kao Salon inherently understands that the expression of creativity is the lifeblood of the industry, #CreativityNeverStops has been created to allow stylists to immediately nurture and hone their skills via: • Access to digital and online education programs that offer relief and inspiration to stylists confined to their homes • The transformation of the annual Goldwell Creative Awards into an entirely virtual experience, adjusting entry dates to expand participation KAO SALON FAMILY – Serving as a constant reminder to customers that their individual recovery remains at the very center of Kao Salon’s focus, #KaoSalonFamily has begun to: • Deliver hyper-relevant messages of hope and positivity through the Kao Salon network • Provide communication routes for stylists and salons to communicate their concerns and questions • Offer community and connection by directly inviting stylists and salons to connect with the organization through ongoing, virtual points of contact “Our priority during this crisis has been to galvanize our efforts around the full and complete recovery of the industry as a whole, with special focus our partners and stylists,” says Cory Couts, Global President, Kao Salon Division. "We know the needs and concerns of the salon community are very specific. That’s why we designed this initiative to not only to commit global resources, but local, real solutions for their recovery. We believe in the power of the collective and know that by meeting this incredibly powerful community where they are, and joining them on their journey, together we will grow, rise and create the future.” “We are so thrilled to be able to provide such a robust portfolio of resources for our salons and stylists across South Africa that are struggling to navigate the effect that COVID-19 has had on their businesses,” says Steve Leahy, General Manager of Kao South Africa. "We think that by helping them to focus on recovery now will allow them to establish the foundation for which they can achieve the utmost success upon reopening.” If you have any questions or would like more info, please contact Craig Hopkins on craig.hopkins@kao.com Love the Kao brands and ethos? Like their Facebook page HERE. Follow Goldwell and KMS on Facebook too.
- Hed Kulture Goes Online for the Benefit of Salons.
April is their birthday month. Hed Kulture has been proudly supplying salons for the past 4 years. Young and inexperienced at the time, operating from a garage, they started setting up an infrastructure that was built to accomplish an aim namely, to warehouse and supply products which include Mycro Keratin, Moyoko Professional and O&M. Before lockdown, they sent out an offer to dispatch on behalf of salons. They have been working even harder to make this a more straightforward process for the benefit of salons and they will now share their warehousing and supply infrastructure with salons and supply with them in mind. Their name Hed Kulture refers to a Kulture of creative salons that they care for and that they want to serve with quality, speed, and efficiency. We wholeheartedly believe that this additional service will expand this Kulture and show again to salons that they are supplying with them in mind. “Lockdown in its very definition will in all probability go down in history as “The Great Pause” and forced us all to stop and reflect on what was and what will be. No matter our socioeconomic status, we were are all running around trying to make ends meet, and we never thought we would enter an unknown phase where our access to what we became accustomed to, will be stopped” says Nic, owner of Hed Kulture. Firstly, they want salons also to become online retailers, and as professionals in distribution, they understand the administrative pressure this brings about. They have set up an online platform that salons’ clients can use, for the benefit of the salon. Only a registered customer has access to this online platform, and this customer has to nominate a salon as a beneficiary. The full sale total, minus actual product cost, will be allocated to the salons’ profile/account. “We will continue to provide this service Post-C19 to allow for easy access to retail and keep the profits flowing back to the salons.” says Nic. Secondly, they have an online section allocated where salons can place orders at cost price and recap on valuable education. Contact your Hed Kulture sales representative to activate this after you have registered on their website in the same manner as your client would at www.hedkulture.com Registration To Purchase Let us be honest, clients need a little aftercare during this time, and salons need the support. Provide your clients with the website www.hedkulture.com to order any products they supply. All profit will be directed to the Hed Kulture salon & client account. They Dispatch This is what they do best! With the approval of the government and their courier operating a normal service, they will deliver all essential retail needs directly to your client while adhering to all regulations in place during lockdown and after. For more information or if you have any questions or would like to know more about the products, support and benefits that Hed Kulture offers, please email office@hedkulture.com, and they will gladly assist! You might also enjoy... Moyoko Professional E7 Dryer Launches: Power Meets Technology Dedicated EOHCB Articles Page Available Sign the Petition to Restart Hairdressing ASAP After Lockdown
- Terry Miles: Post-Lockdown Advice for Salons
Once the lock-down is lifted it is likely that different types of businesses will re-open in phased stages. Regardless, it will take some businesses a lot longer to re-establish themselves and sadly, there will be some that will not be able to re-open. I am convinced that hair and beauty salons, nail bars and gyms will be among the first to recover because of the role they play in the well-being of their clients (looking good and feeling great). Do not underestimate the value of the services we provide and how much people need to get back to normal. One of the most important things is to have a 'survival' state of mind. More than being a part of Darwin's theory of evolution 'survival of the fittest' is a law unto itself. Perhaps an example of this is the coronavirus itself which seems to prey on people with underlying health problems. It has always been difficult to convince younger people to follow a healthy diet and to not drink, smoke and party to excess because it takes its toll on you later in life. We also need to learn to work smarter. In my previous blog I suggested staying in touch with your top clients to ensure they have appointments in place for the moment the lock-down is lifted. From the number of sms's we have supplied this month I believe many of our clients are doing just that. We are also going to need to polish up our negotiation skills. With no cash coming in for the duration of the lock-down we will need to negotiate with our landlords and products suppliers and even with SARS. They are all stakeholders in your business and it is their own interest to keep you in business. Businesses are going to be judged on how they manage their accounts during this time. Cyril Ramaphosa stated, when he addressed the nation over the extension of the lock-down, that it is crucial for the re-opening of our economy that people continue to pay their accounts. Those people who see this opportunity to not pay their accounts will lose in the end. Integrity, trust and reliability make the best business partners. There has never been a more sobering moment for money management. Far too many people have 'a taste for champagne but only a budget for beer'. Now is the time to be totally honest with yourselves: Do I need it? Can I afford it? How am I going to pay for it? If you're not sure of the answer, don't buy it. The salon industry is in a unique position for a quick recovery. Every client you do generates cash flow, it's how you manage that cash flow that determines if you are going to be a long-term survivor. Use the sms function to remain in contact with top clients. I guarantee you they are missing you as much as you are missing them. Using the sms function is so easy and...clients are able to sms back into your sms in-box. Even though salons will not be trading the My Salon team remain available for TeamViewer training or to assist and advise on issues regarding the use of our software. Your salon may be closed but your business is not. Aletta - 0645046001 Terry - 0836500952 Bryan - 0614706359 We see a light at the end of the tunnel and share that light with you. Stay positive and stay safe. You might also enjoy... A Message from Terry Miles, MD of My Salon Software My Salon Software Entrepreneur: Ideal for Smaller Businesses Negotiating with Landlords during Lockdown: Advice for Salons
- Salon Decor Tour: Craik Speirs, Hilton, KZN
With salons all over the country missing their clients and their businesses, Hairnews looked back through our archives and found one salon decor tour that we have not yet published. Here’s a look at the incredible emporium of Craik Speirs in Hilton, KZN. This stunning building is located at 10 Hilton Avenue, and inside is an adventure through a complex and beautifully decorated space with superb atmosphere and attention to detail. Enjoy! Craik Speirs 10 Hilton Avenue, Hilton, KZN www.craikspeirs.co.za You might also enjoy... Dedicated EOHCB Articles Page Available Selling Discount Vouchers in a Time of Corona: Yes or No? Covid-19: We Will get to the Other Side by MHB and Wella Professionals
- Monday Motivator
In these days of contact-free parcel dropoff, here’s a fun one for all those who have enjoyed the Tiger King series in lockdown! Enjoy! You might also enjoy... Helpful Meme for Clients in Lockdown Styles: Split the Look by Charlie Miller, Edinburgh Claiming UIF through TERS: Step by Step from Bargaining Council
- Life Aboard a Cruise Ship with Phindile Mchunu
Although most cruise ships are currently anchored and waiting out the Covid-19 pandemic, the good news is that they will be back, bigger and busier than ever, once the epidemic is over and travel restrictions have lifted. If you would like to find out more about what life on board can offer you in terms of a generous nestegg of tax-free money, as well as your chance to see the world and have an adventure of a lifetime while working in the career you love – sign up for your confidential interview HERE. Below is the interview with Phindile Mchunu on her cruise ship experience. Q: What ship were you on and where did it sail? A: I was aboard the Golden Princess, sailing around Australia, New Zealand, Fiji islands and USA. For me, the best part of the experience has been visiting New Zealand and the Fiji Islands. Q: Please tell us all about the ship A: This is a medium sized cruise ship which carries about 2,900 passengers and 1,200 crew members. We had almost everything on board and the range of staff working on the ship was amazing. Staff included tailors, engineers, IT professionals, plumbers, officers, shop assistants and of course, hair and beauty professionals! Q: What made you decide to apply to work for The Onboard Spa? (now known as London Wellness Academy) A: I wanted to experience international travel, earn great money, have a life changing experience, and also meet people from all over the world. Q: What qualifications and experience did you have before starting your contract? A: I am a senior qualified hairstylist with 14 years’ experience, which shows that even an older and more established hairstylist can take the plunge and sign up for an onboard contract. Q: What was life like on board? A: Life on board is amazing. Make no mistake, the hours are long. We worked a 12 hour shift with two hours off for lunch and dinner – but hard work pays off! In terms of earnings, you have to be in it to win it! Q: What’s the biggest learning curve been? A: Patience is the key! Q: Where were your co-workers from? A: From the Philippines, Italy, Serbia, Indonesia, India, and the UK. I have learned so much from all the different nationalities, including picking up bits of their different languages! Q: Would you sign up for another contract? A: Most definitely. I can’t wait to do a second one – that’s if my husband doesn’t mind too much! #laughter Are you keen for the adventure of a lifetime, while earning excellent, tax-free income and working in the career you love? Sign up HERE or email nadineb@londonwellnessacademy.com to book your confidential interview and get on the waiting list for when the ships are sailing again! You might also enjoy... My Cruise Ship Career by Baylee Strike, Grant Harper Salon, Umhlanga Why I Hire Cruise Ship Hairdressers by Andrew Guilfoyle, Scar Hair My Experience on Board Ship by Lushe Carstens
- Sign the Petition to Restart Hairdressing ASAP After Lockdown
A petition has been started to plead with government to allow hairdressing to restart ASAP after lockdown. This is one of several initiatives currently under way to plead the case for hairdressers being allowed to start up their business sooner, rather than later. The more awareness that is raised regarding this matter, the better, so please take a moment to sign the petition! Hairnews will keep you updated on all initiatives that are being used to engage with decision makers in this regard. The petition can be found HERE You might also enjoy... MHB on Lockdown: We’re in this together and will get to the other side Negotiating with Landlords: Advice for Retailers Affected by Coronavirus Should You Sell Discount Vouchers During Coronavirus Lockdown?
- Hairnews: Helpful Meme for Clients
At this stage of lockdown, clients are getting restless and considering home hairdressing inititatives, which might well end in disaster! Here’s a helpful meme to persuade them to be patient just a little longer. You might also enjoy... Styles: Split the Look by Charlie Miller, Edinburgh Dedicated EOHCB Articles Page Available How to Claim UIF via TERS: Advice from Bargaining Council
- Dedicated EOHCB Articles Page Available
The EOHCB website has a fabulous and up to date Articles page with information on a wide variety of relevant topics. This visual page is easy to browse and will provide you with important, necessary information. This includes info on Covid-19, short time, UIF claiming, EOHCB April subscription relief, and much more. You can find the page HERE. As a salon owner, being a EOHCB member always offers huge value, but never more so in times when unexpected disaster strikes, such as what we are living through now. Being part of an organisation that offers support and advice and is up to date with the latest info straight from the relevant departments, is invaluable. Being part of the EOHCB also assists you with running your business in the correct way so that all legal boxes are ticked, which again can make a massive difference in enabling you to successfully apply for relief measures, bank loans, and other measures to assist businesses through this crisis. If you would like to chat to the EOHCB about coming on board as a member salon please give your friendly representative a call or email. You can find contact details HERE.
- Selling discount vouchers in a time of Corona – Yes or No?
By Simon Clark, Simon Clark Hairdressing, Port Elizabeth Like it or not the lockdown has changed the business environment and once it ends we cannot expect things to go back to the way they were either. If there is one thing that has characterised the whole Novel (I use this in every sense of the word) Virus debacle it is a chronic lack of information. The two biggest known unknowns we need to deal with as hairdressers are: 1) How long will the lock down last? 2) What will the business environment be like when we return? The short answer to both, is we don't know. Take hope from OZ where hairdressing is considered an essential service, with serious restrictions. Here it is unlikely that salons are going to be at the front of the queue when it comes to lifting restrictions. That said the most important fact hairdressers need to establish is: “how long can I survive with no income?” While I realise that there are various funds in place that we can apply to claim from, very little is known about when they will pay out, so it is probably better to plan on receiving little or no support in the short to medium term. If the answer to the above is you need income sooner rather than later there are three legal options: 1) Sell vouchers to be redeemed later, 2) Find another source of income, 3) Borrow money Selling vouchers is essentially a form of borrowing where you get the money up front and pay back the service later. Finding an additional income stream in these times will be tough but tough times also give rise to new opportunity. Borrowing from a bank comes at a cost, and might not be possible in these times, however if you look at the discounts you give on your vouchers this might actually be cheaper in the long term. Based on the social media pages I follow many of you are already selling vouchers. So lets look at what's happening. Pros of Vouchers: • Instant income Cons of Vouchers: • The discounts you give will probably amount to more than if you borrowed from a bank. • Selling advance may limit your ability to make more money later. • Some income will need to be retained to ensure you can fulfil your commitments ie stock for services later. Those selling vouchers are also doing so at a discount to encourage their clients to buy them. Hairdressers, sell their time and there is realistically only so many hours in each day one person can sell. Let’s say you sell vouchers for a service that you take 2 hours to complete. If you sell 20 vouchers there will be 40 hours after lockdown where you will not be bringing new income into the salon. Moreover if you sold those vouchers at a 20% discount you will only be receiving the income you normally get for 32 hours for doing 40 hours work, or you will need to work 5 days for 4 days income. Put differently you are paying 25% interest to get the money advanced for a couple of weeks! If you sell more vouchers, then there will be even more time that is not bringing new income. If you normally have a lot of free time in the day then this makes a lot of sense as you are filling dead time. However if you are normally busy you are shooting yourself in the foot. Let’s look at the types of discounts that can be offered A straight discount i.e. 20% So clients buy a R1000 voucher and only pay R800 for it. This is probably the worst way to go. It only generates income but it also effectively cheapens your going rate as it is just a straight discount. As we said before this is equivalent to borrowing money at 25% interest. Vouchers can take 2 forms Option 1: Buy for R1000 and get R200 free OR Option 2: Buy for R1000 and get a R200 treatment free. While this may sound like the same as the first option it is not quite. Firstly you are not discounting but adding value. Option 1: The addition of R200 to a R1000 voucher equates to a 16.6% discount or an additional R1360 of income for the sale of 40 vouchers over and above the addition R8000 in additional cash income. It is however still borrowing at 20% interest. The second option is even better. Not only are you gaining the benefit of the lower discount but you are fixing your time and input costs on the additional R200.00. So if for instance your fixed input costs on the treatment are R50.00 you are now borrowing at 5% interest. (This is not completely accurate but it is still better than the other options.) Lastly you can sell multiple service vouchers This means clients buy 5 haircuts and get the 6th free. This has the same benefit as the described above but it spreads the time over which you have to fulfil the voucher, over 6 months to a year rather than all in the first month after lockdown. It also provides opportunities to increase revenue in other ways as it guarantees returning business to your chair. The drawback is it also extends the period you are liable to fulfil the vouchers. If we apply the same calculations to this and assume 5 haircuts at R200 with the 6th free spread over 6 months You are still paying a 20% interest but as it is spread over 6 months you are only paying back 3.33% interest a month as opposed to the whole 20% in the first month. While I understand that for some hairdressers selling vouchers may be the only way to survive, please use the information above to try and do so in a way that benefits you the most. At the moment have no idea how long the status quo will remain, my suggestion is to try and do as little as possible that will tie you to long term commitments once it is over. The more flexible you can be once the lock down is lifted the more likely you are to recover from it quickly. With thanks to Simon Clark for this article. Follow Simon Clark Hairdressing on Facebook
- Styles: Split the Look by Charlie Miller, Edinburgh, UK
SPLIT THE LOOK Inspired to create a colour combination that could look totally different depending on the styling of the hair, Hannah Miller took inspiration from the split colour technique and this year’s Pantone colour of the year and has created 3 images that reveal soft and subtle colour panels of navy blue and pink sorbet. Hair: Hannah Lennon, Charlie Miller from Charlie Miller Salon, Edinburgh, UK Make Up: Ebony Smith, Glam Candy Photography: Jason Miller, Charlie Miller Digital Assistant: Phillip Dickson, PSD Photography
- COVID-19: “We’re in this together. We WILL get to the other side.”
The national lockdown has been extended and uncertainty is growing. However, there is hope and there is help from government as well as other relief funds – and, there are small things Modern Hair & Beauty is doing to help our clients during lockdown and to encourage business once lockdown has ended. Here’s what we are doing during and after lockdown 1. Online education through our Modern Hair & Beauty social media channels Our Education team has put together activities to keep you engaged during lockdown. They have organised live education sessions on our social pages presented by top stylists and they’ve invited stylists to join Wella education online. This ensures that our stylists stay connected, informed, and at the top of their game during the stay-at-home period. Read more about what MHB Education is doing. 2. The #showyourroots campaign The #showyourroots campaign encourages salon customers to leave it to the professionals. Rather than take their roots into their own hands, we’re asking your clients to stop, think, and WAIT, before reaching for the box. This international campaign was started by Wella and is locally promoted by Modern Hair & Beauty. The #showyourroots message communicates that clients should be proud to save their roots for their hairdresser and similarly to show it off on social media. The campaign discourages at-home-colour applications and asks customers to instead support local hairdressers and salons. This is a fun initiative that encourages clients to wait out their regrowth. So that they can benefit from tailor-made colour treatments designed perfectly for them. Read more about the #showyourroots campaign. 3. Selling essential products Modern Hair & Beauty has been licenced to sell essential items on the MHB Online shop. We can provide your clients with shampoos, conditioners, hair masks and Swish hygiene products during lockdown – and, we’re allowed to deliver these products straight to their door. Partnership salons will receive commission on sales made. Read more about our Essentials Sale on our blog. 4. Dedicated COVID-19 web page We’ve created a dedicated COVID-19 page on our website to share helpful information with our salons and stylists. You will find a summary of links to various useful websites or articles, including funding options for small businesses, government portals, and industry sources. We’ll update the site as we come across new, useful information related to COVID-19 and lockdown. 5. Promotions post-lockdown While in lockdown we’re preparing promotions that our partnership salons can offer to clients. These promotions will mainly drive colour and in-salon services. We will use our social media channels to send new clients your way via our Salon Near Me salon locator. We’ve also created a partnership portal on our website that allows our salon partners to have privileged access to view and opt into promotions - which will be rolled out before lockdown ends. “At the end of the day we are in this together. There is going to be pain But, we will get to the other side.“ – Chris Stofberg, MD Modern Hair & Beauty Follow us Instagram Facebook












