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This year, the Mrs. South Africa finale is going to be held at Emperors Palace. This fabulous, black-tie event promises to be an evening of glitz and glamour, with tabled seating (limited numbers and socially distanced due to Covid). This year’s competition is even more special because our very own Nadia Bester from Modern Hair and Beauty is a finalist and will be vying for the crown on the night! Hairnews has 8 tickets to this fabulous event to give away as a treat to the first lucky people to apply. If you would like to win tickets to see this stunning show, please email info@hairnews.co.za – title your email Hairnews Mrs SA Giveaway and include the full names of the people you would like to attend, as well as your contact number. Those who do not win the giveaway are most welcome to buy tickets to support Nadia and watch an amazing live event! We will pass your details on to Nadia if you are not one of the lucky winners. Here’s to a great event and the best of success for Nadia who works so hard at Modern Hair and Beauty!

Milkshake Amazing and Amazing Curls Top technology and natural inspiration The Milkshake Amazing is so well known for its smoothing properties, now Amazing Curls and Waves goes to the next level. The smoothness, colour protection and healthy radiance now with light, weightless curl and bounce. Lifestyling Amazing for all hair types, to help create the most manageable, smooth styles. Lifestyling Amazing Curls and Waves to create natural defined waves or curls that last for days with weightless hold that feels all natural and all silky, soft and conditioned. Don’t like the feel of styling products in your hair? Milkshake’s Lifstyling amazing curls and waves is an ultra-light spray that supports and defines curls and creates long-lasting smooth wavy styles. Science and nature balanced: the ultimate combination of science and nature. Nature provides protective and conditioning apple, lemon, and blueberry extracts, with quinoa proteins to provide fabulous colour protection that prevents colour-fading and enhances manageability and radiance. And the z.one concept™ R&D laboratories create the best formulas for optimum results, with next generation polymers for long-lasting humidity-resistant result, the specially calibrated ingredients increasing volume at the roots for long lasting styling. The sealing action repels moisture and pollutants, maximizing shine and radiance. Lifestyling Amazing and Amazing curls and waves • removes frizz with a lasting result • protects from humidity • extends the duration of hairstyles • reduces drying time • gives a radiant,shiny finish • protects hair colour • weightless, natural effect • no residue • hair is silky, soft and conditioned SAY YES TO AMAZING HAIR Love the sound of this incredible range? Why not try it out in your salon and see how your curly clients adore it! Contact milkshake today and our friendly team will help you. Contact milk_shake on: Email: marku@z-one.co.za or georg@z-one.co.za www.z-oneconcept.com/en | Facebook | Twitter | Instagram

Opportunity for a Rent-a-Chair at a modern hair salon, situated on the busy main road in Claremont. Available immediately! To view please contact: Cell: 073 498 4015 or Whatsapp: 072 501 8237

This year, the Mrs. South Africa finale is going to be held at Emperors Palace. This fabulous, black-tie event promises to be an evening of glitz and glamour, with tabled seating (limited numbers and socially distanced due to Covid) This year’s competition is even more special because our very own Nadia Bester from Modern Hair and Beauty is a finalist and will be vying for the crown on the night! Hairnews has 8 tickets to this fabulous event to give away as a treat to the first lucky people to apply. If you would like to win tickets to see this stunning show, please email info@hairnews.co.za – title your email Hairnews Mrs SA Giveaway and include the full names of the people you would like to attend, as well as your contact number. Those who do not win the giveaway are most welcome to buy tickets to support Nadia and watch an amazing live event! We will pass your details on to Nadia if you are not one of the lucky winners. Here’s to a great event and the best of success for Nadia who works so hard at Modern Hair and Beauty!

Inspirational words from an icon! Keep learning, improving and perfecting your art.

This coming year we have the joy and excitement of looking forward to getting back into the classroom! Finally we can look ahead and start opening doors to all the passionate learners eager to begin a new career, and all those eager to upskill themselves with new revenue-creating avenues. We have also asked various well-known figures in the industry about their thoughts on how best to attack these exciting times and succeed. They have provided some wonderful advice and ideas, published in this mailer! This year we have the perfect combination for learners with academy classes, specialised in-salon training, and the new industry mainstay – online education. South African learners and stylists can now access the most innovative trends and techniques, forming the building blocks of a successful career. As we know, hairdressers cannot be replaced by technology. Hairdressing is a very safe, versatile career path with a very high level of creative job satisfaction, one that is completely technology-proof, and that will remain viable for the foreseeable future and beyond. It's also a job that allows you to travel and work worldwide at any stage of your career, opening international options and many doors around the globe! Contents National Education Opportunities Pivot point LAB – All Hair Solutions Milk_shake Carlton Hair Academy Gauteng The Hair Academy Centurion Academy Blush Academy Soma Sense Academy Serwalo Hair Academy Mpumalanga Dei Gratia Training and Development Solutions Kwa-Zulu Natal Innovation Hair Academy Western Cape Stellenbosch Hair Academy Groomed Academy Interviews Georg Marnewick of Milk_shake Shelene Shaer of Tanaz Hair Craig Hopkins - Kao South Africa Salon Division Education Manager Erika De Kock of KMS South Africa • • • • • • • • • • • • • • • • • • • • • • Introducing Pivot Point LAB A Global Learning Experience for the South African Hair and Beauty Industry Pivot Point is the world leader in Education. With a global presence in over 90 countries, Pivot Point provides your school with the latest technology and learning programs that ensure your learners exit your school equipped to successfully embrace real world situations, competently and effectively. http://www.pivotpoint.co.uk/experience/pivot-point-lab.html With our latest online education platform, LAB, not only does Pivot Point effectively help your school continue with your training "out of class” but helps your school expand into the distance learning arena, giving you a wider access to distant learners. The platform works on cell phones, tablets and laptops and across both Android and Apple as a web-based platform accessible to everyone. Turn your school into a practical centre and deliver your education from the safety of your home or office. New Pivot Point LAB offers courses in Hair, Aesthetics and Barbering, either combined or individually with great prices for your learners. The Pivot Point program has everything you need to monitor your learners’ progress, keeping them on the same page and synchronised. All Videos, tests and lessons are instantly accessed and assessed within the platform. Pivot Point also supplies the perfect tools for your learners to buy for home use. Hands on lessons can be made easier with high quality hair mannequins and any other tools your learners need to carry out their lessons remotely online and in the classroom. All equipment is designed by Pivot Point for the perfect learning experience. Pivot Point LAB - success is only a click away! For more information on how to be part of the global learning experience, please email deank@netactive.co.za or call: 011 791 3644 Pivot Point is brought to you by All Hair Solutions 011 791 3644. • • • • • • • • • • • • • • • • • • • • • • Milkshake Georg Marnewick of Milk_shake discusses his brand’s deep commitment to the development of the South African industry In your mind, what is the most important element in the South African hair and beauty industry? The most important aspect of training in South Africa is access to immediate online information. The potential for real-time online updates provides up-to-the minute trendsetting information with the click of a button, easily amended immediately when new information is communicated by international suppliers. Our brand prides itself in keeping the Milkshake range in line with customer requirements and market trends on a continuous basis, with each new innovative launch necessitating our training to be on the cutting edge in timing. The Milkshake brand in South Africa is supported by highly skilled and internationally trained and educated Technical Educators who loves to share their knowledge with potential and/or current salon owners. Our supplier in Italy publishes fantastic training and educational videos, not only for product knowledge, but most importantly, professional technical knowledge i.e. cutting and colouring. For online/in-salon training, contact: Reana Viljoen 081 390 3030 Andre Pretorius 071 365 3610 Contact milk_shake on: Email: marku@z-one.co.za or georg@z-one.co.za www.z-oneconcept.com/en | Facebook | Twitter | Instagram • • • • • • • • • • • • • • • • • • • • • • Carlton Hair SA Cape Town / Johannesburg / Pretoria / KZN Carlton Hair salons is a story of how a dream and a passion for the craft can go a long way. We’re inspired by fashion, grounded by innovation, humbled by our commitment to education and distinguished by our creativity and originality. We have 4 convenient locations nationwide for our learners to choose: • Our flagship Cape Town Academy campus in Claremont, WC • The Johannesburg Academy in the stylish Greenside strip, Gauteng • The Pretoria Hair Academy an intimate salon setting in Parkview, Gauteng • And our Durban location near Umhlanga, KZN, in the La Lucia Shopping Mall And we are now hiring! We are looking for a Lecturer to join the Cape Town Carlton Academy Please send CV: jen@carltoncape.co.za Web: www.carltonhair.com Facebook: https://www.facebook.com/CarltonHairAcademy/ Instagram: https://www.instagram.com/carltonhairacademysa/ • • • • • • • • • • • • • • • • • • • • • • Conversations with Shelene Shaer of Tanaz Hair L'Oréal Style & Colour Trophy Winner 2021 L'Oréal Style & Colour Trophy Winner Shelene Shaer from Tanaz Hair has spoken before with Hairnews, sharing her thoughts on industry innovations and how to inspire young stylists to keep learning, take pride in education and make themselves available to accept any opportunity, to expand your knowledge and never stop learning. What would you say is the most important element that you would like to see emphasised in the South African hair and beauty industry? Education has become even more accessible to those inspired to learn. We have some incredible talented hair artists in South Africa and I have watched over the years how willingly they share their knowledge. It is so easy to look at the international space for education, but we have amazing teachers right here in South Africa. Between this and the fact that the world has become so small, and the internet giving us access to individuals who share information on a daily basis, there is no excuse not to be educated in this time of the internet age. What has your experience shown you? I have always had curiosity and an ability to push myself harder. When I was younger, I did the odd course and with reflection, I could have done many more. The internet changed all that for me. There is not a day that goes by where I don't try to learn something new. This has made me a better hairdresser and teacher and most of all, a better student. Click the link below for Shelene's exclusive interview with Hairnews. https://www.hairnews.co.za/single-post/exclusive-interview-with-l-or%C3%A9al-style-colour-trophy-winner-shelene-shaer • • • • • • • • • • • • • • • • • • • • • • The Hair Academy (THASA) Alberton, Gauteng Contact: Tel: 071 649 9687 Email: principal@thehairacademy.co.za Facebook: https://www.facebook.com/THASAlberton Instagram: https://www.instagram.com/thasaalberton/ • • • • • • • • • • • • • • • • • • • • • • Centurion Academy Centurion and Klerksdorp, Gauteng Registrations still open for 2022 studies. Web: www.ca.ac.za Campuses: Centurion: marketing@ca2000.co.za Klerksdorp: klerksdorp@ca2000.co.za Contact us on 012 648 9700, or sms HAIR to 32373 • • • • • • • • • • • • • • • • • • • • • • Blush Academy - Johannesburg Roodepoort, Johannesburg, Gauteng What we offer: • Hairdressing Trade Test Centre • National & International hairdressing courses • Make-up Artistry & beauty courses • National & International hairdressing courses & stockist 311 Ontdekkers Rd, Roodepoort, Johannesburg Web: www.blushacademy.co.za Tel: 011 763 7667 Email: info@blushacademy.co.za Facebook: https://www.facebook.com/BlushAcademySA Instagram: https://www.instagram.com/blush_academy_sa • • • • • • • • • • • • • • • • • • • • • • Soma Sense Vanderbijlpark, Gauteng • Diploma in Health and Skincare • Certificate in Beauty Specialist & Nail Technology • Services Seta National Qualification in Hairdressing • International Diploma in Hairdressing • Full-time / part-time courses Enroll NOW for our national and international programs. Web: www.somasense.academy Cell: 082 818 4725 Tel: 016 932 2468 Email: somasenseacademy@gmail.com Facebook: https://www.facebook.com/SomaSenseAcademy Instagram: https://www.instagram.com/somasenseacademy • • • • • • • • • • • • • • • • • • • • • • Serwalo Hair Academy Pretoria, Gauteng Tel: 012 342 0508 Email: admin@serwalo.co.za Website: www.serwalo.co.za • • • • • • • • • • • • • • • • • • • • • • Conversations with Craig Hopkins Kao South Africa Salon Division Education Manager Craig Hopkins is Kao South Africa Salon Division Education Manager. He and the Goldwell SA Education team of Lesley Louw, Kira Ziegelmeier, Louise Ayres, Kim Gailey, create tailor-made educational programmes for their world-class academies and online education opportunities. To Craig, the most important element in the South African hair and beauty industry is quite simple. Training is the important part of one’s career in the hair & beauty industry. We are extremely fortunate that our education & guest artist team are constantly provided with international capability training. This gives our learners the skillset to compete at an international level. This provides us with the leading edge when it comes to the latest trends, to assist with inspiration for young & developed stylists. • • • • • • • • • • • • • • • • • • • • • • Dei Gratia Training and Development Solutions Nelspruit, Mpumalanga Nelspruit Rustenberg Middelburg Web: www.deigratiatraining.co.za Tel: 079 521 2485 Email: gena@deigratiatraining.co.za Online Training Available • • • • • • • • • • • • • • • • • • • • • • Innovation Hair Academy Durban, KZN A Call to Aspiring Stylists for a Career in the Wonderful World of Hairdressing! We are a City and Guilds accredited Hair Academy We specialise in inspiring and empowering creative minds! Interested in a career filled with endless creativity and opportunities? Innovation Hair Academy is NOW OPEN for 2022 enrolments. Small, learner-focused classes A Day at Innovation Academy - enjoy the video below. For more information regarding enrolments contact us on: Tel: 031 303 2040 Email: innovation2@mweb.co.za Facebook: https://www.facebook.com/innovationhairacademy Instagram: https://instagram.com/innovationhairacademy We are looking forward to awakening your creative spirit! • • • • • • • • • • • • • • • • • • • • • • Conversations with Erika De Kock Educator KMS South Africa Erika De Kock is the KMS South Africa Educator, a well-known, consistent, and inspiring educator who is passionate about education. What would you say is the most important element that you would like to see emphasised in the South African hair and beauty industry? What has your experience shown you? Consistent education! This is one of the most important elements in staying on top of your career as a stylist in South Africa. My personal experience has taught me that consistently growing yourself, especially in our new and challenging life, is the best way forward! Invest in your education, whether it’s time or money, you will reap the rewards of watching your business grow. Attending accredited trainings offer you quality educations that certify you, proving you completed the course with all the necessary skills, and if it’s internationally recognized, you can take that anywhere in the world. Most significantly, continually upskilling yourself is what will set you apart from your competitors, making you the desired choice of stylist! Education is your passport to your future! • • • • • • • • • • • • • • • • • • • • • • Stellenbosch Hair Academy Stellenbosch, Western Cape Want to Have It All? Creative • Committed • Confident • National and International Qualifications • World Class Teaching • Full-time and Part-time • Innovative Technology and State-of-the-Art Equipment • Intimate learning environment on a safe and secure campus • Walking distance from residences • Exciting Career Opportunities • Travel the World! SSETA Accredited Contact: Tel: +27 21 883 9080 Email: info@stellenboschhairacademy.co.za Web: www.stellenboschhairacademy.co.za • • • • • • • • • • • • • • • • • • • • • • Groomed Barbering Academy Western Cape and Online Invest in your Future in Barbering with Groomed Academy, with the internationally recognised dual certification. Recognized in SA and the UK. NEW online barbering courses now available! Tel: 071 352 3202 Email: info@groomedacademy.co.za Website: www.groomedacademy.co.za -

Nourish: Premium Range – Affordable Price Nothing but the best quality products and ingredients were sourced to create this beautiful new affordable premium range. The superb quality matched with economic price range make these products perfect for in-salon use and take-me-home retail for your clients’ aftercare needs. Enjoy this new product range and add to your stock now. Nourish – Retail and Salon • Keratin Shampoo & Conditioner • No Yellow Sulphate Free Shampoo • One Minute Treatment • Available in retail size 290ml and salon backbar 1lt Nourish - Professional Range: • Neutralising Shampoo • Clarifying Shampoo • Keratin Smoothing Treatment * • Botox * • Relaxer • Available in salon backbar sizes only * Keratin Smoothing Treatment and Botox available in 50ml packs Contact DeMar Agencies on: Email: tanith@demar.co.za or sacha@demar.co.za Website: www.demar.co.za Nourish | Register | Facebook | Instagram

Join our Team! We are looking for an experienced stylist with an established client base, based in the South of Johannesburg. Successful candidates will be selected according to experience, willingness to work as a team, great people skills, excellent professional attitude, punctual, neat and tidy in themselves and their work environment, self-motivated, friendly and welcoming demeanour . We will be offering 50 – 60% commission base, no catches. To apply contact Brandon via WhatsApp on 071 687 5864.

Join our Team! We are looking for an experienced stylist with an established client base, based in the South of Johannesburg. Successful candidates will be selected according to experience, willingness to work as a team, great people skills, excellent professional attitude, punctual, neat and tidy in themselves and their work environment, self-motivated, friendly and welcoming demeanour . We will be offering 50 – 60% commission base, no catches. To apply contact Brandon via WhatsApp on 071 687 5864.

Beautiful natural light filled salon with custom designer furniture by Dokter & Misses and Joe Paine in an eclectic centre filled with local designer clothing, decor stores and excellent restaurants with a strong client base. The centre is a tree-filled colourful space nestled below Westcliff. The salon is highly respected in the creative community and has multiple international awards. The salon is 300 sqm with a large salon floor, academy space, beauty room and additional private suite for clients. Large staff room and walk in safe that is great for storage. The centre has plenty of parking. The salon has a loyal clientbase and wonderful stylists that would love to stay on with you as the new owner, with two talented apprentices showing huge potential, and well-trained operators with a deep understanding of colour and advanced colour technique application. Owner relocating to Europe to teach full time. The salon does a large monthly turnover and made a record-breaking profit in 2020. The salon is highly rated on Google and Facebook. POA Contact Candice on 084 554 7896

As part of the Covid-awareness information discussion, we’ve asked for your thoughts and real life stories of what you’ve experienced with Covid in your life or in the industry, and why the vaccine is so important to you in your life. Guest post by Willie Pietersen, written for the Industry Vaccination campaign. Willie Pietersen is perhaps the most experienced, well known and respected member of the South African hair industry. He is current salon owner at Hair Xotica @ Headboys Hairdressing, and his credentials include: past President of the EOHCB, past Chairman of South African Bargaining Council for Hairdressing & Beauty, past Board Member of Services Seta, and Chairman of the Personal Care Chamber. With his long history in the SA industry as a key industry player in such organised labour organisations and organised employer organisations, we asked for his thoughts and experiences on the vaccination programme in South Africa and with the hair and beauty industry in particular. Thank you, Jassy and Beth, for inviting me to share my views on the Covid-19 vaccination situation. When Covid-19 happened Feb-March 2020, we were all confused, frustrated, and at a loss for answers or ideas of what to do or how to do it. The third person to die from Covid-19 in South Africa was a school friend of mine. We Matriculated in 1958 and we were now Senior Citizens. This really shook me, making it very personal for me, very quickly. We all have lost a friend, family members, and loved ones over the last year and a half. We went into Lockdown moaning and arguing, thinking this was going to be a short time thing and all will be back to normal soon. Then realization set in and we realized: no income! The first shock. No salaries for staff, no rental money, and concerned about our own survival. After some weeks of Lockdown, large numbers of hairdressers and beauticians started to do house calls and we all know how that went down! Fast forward: EOHCB and the Bargaining Council lobbied openly and under cover to get our industry moved to lower levels. We did not all appreciate that but eventually we were opened up and able to trade. Over the next year, there was lots of talk about a vaccine and eventually it materialized. Right from the start, it was controversial but the World Health Organization’s involvement gave it some credibility. As with everything new, a lot of talk, but we all eventually accepted it. Pro-vaccination and Anti-vaccination discussions have been the hottest discussions. Be this as it may, I have been Pro-vaccination from the first day. I grew up in the late 1940s and early 1950s and recalled the Polio infections. Some school friends died and I had a very close friend crippled. He wore calipers and could not walk without assistance. Polio Vaccination! Today no more Polio. Science saved us! I was one of the first over 60s to register for vaccination and received my first shot of Pfizer vaccination 21st May and the second jab 21st July. Fully vaccinated, absolutely no side effects and photos on Facebook receiving the Jab just to brag! I have been a keen supporter of Covid Vaccination from the first day it was possible. ALL our staff have been vaccinated as well. Prior to all this, we had three staff members test positive, going into self-quarantine and recovering very quickly. I am sure we have had clients in our salon that must have been positive but we will never know for sure. I insist on following all Covid Protocols and sanitizing sanitizing sanitizing. Being very pro-vaccination, we obviously discuss this continuously with our clients and hope and pray they do as well, but we will never know either. In my own opinion, I would love to see vaccination be made compulsory but I realize this is very controversial and accept that there will always people with different views on this! Maybe more education is needed to convert the unconverted? Education for the conspiracy theory supporters? What more is needed? Signed, Willie Pietersen Salon owner at Hair Xotica @ Headboys Hairdressing, past President EOHCB, past Chairman South African Bargaining Council for Hairdressing & Beauty, past Board Member Services Seta, and Chairman Personal Care Chamber • • • • • • • • • • • We’ve asked some of our top professionals in the industry to share their thoughts with us and each week we’ll be sharing their stories for you to enjoy. If you have a positive experience you’d like to share with us on the vaccine and the differences it’s made in your personal life or your salon and with your clients’ appreciation of their salon experiences, please send to Beth at beth@hairnews.co.za, with photos you’d like us to use. Stay safe. Industry Vaccination: Safety, Sustainability and A Return to Normality

Expand and optimise your salon’s reach with our easy e-commerce site Novex is the Number One haircare brand in Brazil and caters to your most discerning client with a vast array of ranges including exciting new health-conscious, hair-healthy bundles of shampoos, conditioners, deep hair masks and treatments. Novex creates a complete beauty care regime for your clients using our Impilo Beaux resellers online portal! Our Resellers overview and concept: Hair stylists and beauticians alike, the most important influencers in the trade! A vast majority of your salon clientele are not purchasing their homecare maintenance products from your salon, so why miss out on earning commission on this side of retail? You know your customer the best, so why not recommend products that you can trust? Novex is the Number One Haircare brand in Brazil and delights consumers and influencers all over the world. AfroHair range - Enriched with purest castor oil, Argan oil and D-Panthenol to provide prolonged softness, hydration and shine and protection from split ends. Novex Collagen Infusion - 100% vegan collagen, cruelty-free and paraben / petrolatum / silicone / sulfate-free. Gently cleans hair, strengthening hair follicles, promoting hair growth and thickening weak, brittle hair. Novex Dr Hemp and the Novex Dr. Hemp Blindagem ranges - Infused with the purest 100% organic hemp seed oil. The key ingredient of cannabis Sativa seed oil contains fatty acids including Omega-3, Omega-6, and Omega-9, proteins, Vitamin E, Calcium, Zinc, and Iron. Cannabis Sativa seed oil calms, smooths and strengthens the hair, preventing breakage. Protects against thermal aggressions, strengthens and seals the hair cuticles, further protecting from environmental stressors. Novex Coconut Oil range - Using the purest Brazilian coconut oil, this range is cruelty-free with all natural nutrients, Ph3.5, and Salt free. Practical and versatile, it has an anti-frizz action, providing deep nutrition and daily protection to the hair, creating revitalised, disciplined, silky hair. Novex My Little Curls range - Specially developed for the smallest in the house, dermatologically tested, cruelty-free and paraben / petrolatum / silicone / sulfate-free vegan formula. Nourishing and hydrating for all children concerned with dry, tangled, frizzy hair, especially those with hair types 3 and 4. Brazilian Keratin range – Formaldehyde-free, cruelty-free and contains 100% Brazilian Keratin and Vitamin E and provides ultra-deep hydration, smoothness and repair treatment. Find just the right NOVEX product range for your client’s hair and skin needs with our Diagnostic Tool! www.impilobeaux.co.za/diagnostic Don’t miss out on retail sales commission - become a reseller today: Register as a Reseller by sending an email to info@impilobeaux.co.za or call us on (021) 020 1480. Spread the love and build your customer base during consultations Log in to your very own Impilo Beaux Resellers profile and create tailored product bundles for your customer. Share the unique shopping link with your customer for them to make the purchase Once the sale has been completed, your 10% commission will be loaded to your profile and you benefit! Save this commission for a rainy day or cash out as required, your choice! T&Cs apply. Join the Impilo Beaux family today! www.impilobeaux.co.za Follow us on Facebook: https://www.facebook.com/impilobeaux/ Follow us on Instagram: https://www.instagram.com/impilobeaux/ Email us: info@impilobeaux.co.za Call us on (021) 020 1480 About Impilo Beaux Impilo Beaux inspires an improved way of living. Our range of top-quality hair products allows you to unleash your inner charm and live your life with unwavering confidence. Our network of partners allows us to provide South Africa with the best in hair and beauty at reasonable pricing, granting everyone the opportunity to embrace a fresh, positive and elegant lifestyle. Impilo Beaux exclusively partners with ethical and sustainable brands that are focused on creating a better future. Our business will only partner with brands that firmly uphold strong moral and ethical values that go beyond the ideals of profitability and ego.