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My Beauty Expo 2024: Call for Exhibitors & Speakers - 3 Exciting Days, Aug 23-25th, 2024, DURBAN

We are thrilled to announce the upcoming MY BEAUTY EXPO 2024


Connecting All Spheres of Beauty

The My Beauty Expo is back in full force this year. The Durban ICC will host this year's expo and Battle of the Barber competition and will deliver something for everyone in the industry.


Along with the MBE Annual Golf Challenge, the weekend of the 22-25 August 2024 is going to one not to be missed!

Friday – Sunday - August 23-25, 2024

10AM - 5:30PM


At the renowned Albert Inkhosi Luthuli International Convention Centre


Calling for Educational Speakers, Beauty Industry Exhibitors & Special Focus on the Halaal & Bumiputera Cosmetic Companies


MBE 2024 is your exclusive gateway to business-to-business solutions for the beauty trade Internationally and Africa and trade platform for beauty & therapeutic professionals where bridging business networks become a reality with pools of distributors, manufacturers, franchisors and trade buyers.


Time for Buyers, Press and Beauty Professionals to interact and transact with the world’s largest collection of independent beauty brands.


3 Days of Trade Visitors from South Africa, Africa and Internationally

• Promote your presence to the Industry

• Launch new products

• Be part of a yearlong marketing campaign and achieve a great ROI

• Open to the general public



Showcase yourself on an International Platform


As a leading platform in the beauty industry, MY BEAUTY EXPO offers a unique opportunity for industry professionals like yourself to share your knowledge, insights, and expertise with a diverse audience of beauty enthusiasts, professionals, and business owners. As a Speaker, you will have the chance to address a captivated audience, engage in thought-provoking discussions, and establish yourself as a thought leader in the beauty industry.


Your insights and experiences will undoubtedly leave a lasting impact on attendees, helping shape the future of the beauty industry.


Please visit our website for more information and let’s put you front and centre!



Promote your presence to the Industry

We invite you to showcase your latest products, launch new collections, and engage with industry professionals and beauty enthusiasts alike. This is your chance to make a lasting impression and elevate your brand to new heights.


To secure your booth and take advantage of early bird discounts, please visit our website and complete the exhibitor registration form. Our team will be available to assist you with any queries or special requirements you may have.


We look forward to welcoming you to MY BEAUTY EXPO 2024 and creating a truly memorable experience for all involved.

Together, let’s shape the future of the beauty industry.


Who Should Exhibit?

Manufacturers, Distributors, Suppliers & Providers of:

(see exhibit zones on website


• OEM / ODM Zone – Raw and semi-processed material

• Beauty Zone – Beauty Salon, Spa & Wellness

• Hair Zone – Hair Products and Equipment

• Make-up and Education Zone

• Nail Zone – Nail Products and Tools

• Creative Industries

• Halal & Bumiputera Cosmetic Zone

*These profiles are not exhaustive. See exhibit zones on website


Visit for more information about how to book your exhibit and take advantage of our early bird discounts!


As an exceptional platform bringing together industry leaders, professionals and businesses of the beauty sector, MBE 2024 is specifically reaching out to Halaal and Bumiphutera cosmetic companies, recognising your unique contributions to the industry and the importance of inclusivity.


This event presents a remarkable opportunity for Halaal and Bumiputera cosmetics to showcase their products, network with industry peers, and gain exposure to a diverse audience of beauty enthusiasts and professionals.


Visit for more information and take advantage of our early bird discounts.



Something for Everyone with Countless Events All Under One Roof


Education Programme 2024

MBE 2024 will assist you to stay up to date with key industry trends and ingredient applications through our comprehensive education programme:

• Workshops

• Technical Seminars

• Marketing Trends

• Formulation Lab (For R&D professionals only)


B2B -Business Matchmaking Program

MBE 2024 gathers local and international trade professionals across the globe and maximize their value of attending by arranging pre-schedule 1-to-1 meeting between potential buyers and sellers. Pre-schedule meetings with other attendees to meet during MBE 2024-it's easy -Business matching will be done through an easy-to-use technology platform, combined with a personalized service to help maximize your networking opportunities.


Live Demonstrations

Taking place in a dedicated area, the free-to-attend Live Demonstrations present the unique opportunity to gain more in-depth knowledge about the products and services suppliers are offering.


Barber Competition

MBE aims to bring people across the globe to come experience the first ever MBE 2024 Barber competition. Industry leaders shared their knowledge, while barbers showcased their skills in the battles of the barbers.


Fashion show

MBE Fashion Expo is:

• High End Fashion, Haute Couture and Trendy!

• A launching pad for emerging South African designers.


MBE Fashion Expo brings something different, something new that no other event has brought to the public at a Beauty Trade Show


MBE Science & Technology Pavilion (MBE Sc&Tech)

MBE2024 Science & Technology Pavilion (MBE Sc&Tech) MBE will launch its first tech event at MBE2024 in DBN, South Africa, gathering startups & worldwide leaders to celebrate innovation and technology.


Our highly interactive pavilion provides visitors with an immersive experience where they can try out a range of new solutions, services and devices from the various brands firsthand. As they explore the various booths, they will discover innovations that reinvent beauty experience in terms of personalization, virtual codes of beauty, sustainability, and inclusivity, to create the beauty that moves the world.


Make Up Competition

MBE will launch its first International & Local make up competition, workshops and make-up demos where you can learn, watch, shop and meet your favourite make up artist and beauty influences.



• General Access

• Unlimited B2B - Buyers meetings, booked per delegate per day (register online)

• Access to all Seminars, Masterclasses & Workshops

• Shoppers bag



• Basic Shell + Floor space

• Basic Shell + Floor space+Branding

• Furnished Packages

• Country Pavilions Available

• T&C’s Apply


Email: to request for price list



Margaret Mouton

Tel: +27 60 579 5154


Tel: 011 675 0960


Member of SAACI

Member of CECOSA


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