What does it mean to feel truly empowered? In a world where consumers look for products that bring out their best individual selves, LABEL.M’s 2025 campaign, “empowering me” is a journey to inner confidence and call to action for every client to embrace their unique beauty.
For LABEL.M, empowerment begins with expertise: providing clients with the knowledge, guidance, and personalised products they need to maintain beautiful healthy hair – not just in the salon, but every day wherever they are.
The multi-generational, gender-neutral range focuses on a five-step system that targets primary haircare solutions. The innovative and award-winning 50+ product range includes a colour-coded navigation system to help clients find their personalised haircare regimes – all created by the experts at TONI&GUY.
The LABEL.M product range includes a colour-coded navigation system targeting FIVE PRIMARY HAIRCARE SOLUTIONS.
Like any good skincare routine, our ideal haircare regime is based on five key steps to healthy, beautiful hair:
Cleanse: No 01
Condition: No 02
Care: No 03
Create: No 04
Complete: No 05
Building on the success of the 2023/2024 “EMPOWERING YOU” campaign, we’re shifting the focus inward. It’s no longer just about how we empower you and your clients; it’s about how to empower oneself.
By providing you the stylist with the knowledge, tools, and personalised products you need, we empower your clients to take control of their haircare routine to be their best self.
LABEL.M seeks to empower and elevate professional stylists’ expertise with creativity and education, using the all new and improved professional haircare collection of TONI&GUY’s LABEL.M range, bridging sustainable beauty practices with the latest innovative technologies and ingredients to deliver amazing results like never before.
Each and every product is fully tested by our award-winning TONI&GUY international artistic team, professional hairdressers with a rich brand heritage of 61 years educating our industry and connecting the global fashion network.
In 2024, LABEL.M won a total of eight Global Green Beauty awards across its Cleanse and Care ranges, in addition to winning the overall award for ‘Best Recycling Packaging’ for the entire range.
As the Official Haircare Partner of London Fashion Week since 2015, LABEL.M reaffirms its enduring commitment to high fashion through its styling: renowned designer David Koma. His sophisticated vision celebrates confident, empowered women, seamlessly elevating the campaign’s core message, and aligning with the creative energy of London Fashion Week to create runway hair each season.
LABEL.M is distributed by HairCair SA
Phone: 021 448 8847
Email: info@haircair.co.za
Website: www.haircair.co.za
Facebook: @labelmsa
Instagram: @labelmsa
About LABEL.M
LABEL.M is a professional haircare collection deeply rooted in 60 years of TONI&GUY brand heritage, founded by Toni & Sacha Mascolo in 2005. The brand’s mission is to inspire and nurture creativity and individuality in professional stylists and clients around the world. With 680 salons worldwide, TONI&GUY’s global experience and knowledge of hair types in different cultures, climates and ethnicities is unrivalled. All products are tried & tested rigorously across the global salon network for efficacy and suitability, which is how LABEL.M can deliver personalised haircare and the most beautiful healthy hair. LABEL.M is used across 7000+ salons in 64 countries, including all TONI&GUY salons. This is the 17th year that TONI&GUY has collaborated with The British Fashion Council, and it marks another important milestone in a unique and deepening partnership that drives creativity and innovation in the fashion and beauty industries.
To find out more, please visit: www.haircair.co.za
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