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Barbering the Schorem Way In November 2018, Reuzel South Africa sent out a call on social media to barbers around the country asking them to send in video applications for the opportunity to train at the Old School Barber Academy in Rotterdam, Netherlands. The opportunity is not only allowing the chosen applicants to train with the founders of Reuzel - Schorem Barbers Leen Bergmann and Bertus Jan Rietveld – but, also to become ambassadors and accredited educators for the Reuzel brand in South Africa. The ambassadors, or Scumbassadors - as they are known in the Reuzel community - are going to train South African barbers on cutting techniques and Reuzel product at designated educational seminars. The essence of the Reuzel brand and what the Scumbassadors embody stems from the Schorem barbershop. Both barbers and brand celebrate barbering as a craft; avoiding trends and focussing on training barbers to create Barbering Classics and Signature Cuts using the ‘world’s finest pomades’. The Reuzel Scumbassador: Taking the Greasy Gospel to the World The Reuzel ‘Scumbassador’ will represent the brand and the Schorem way of teaching haircuts, hair styling, and using Reuzel product. The South African Scumbassadors will become preachers of what is termed ‘the greasy gospel’: they will live the brand in their own barbershops, at seminars, and on social media – and they will become the peer experts on all things Reuzel. Meet South African ‘Scumbassadors’ Two of South Africa’s barbers – Lazlo Venter and Boyden Barnardo- will be flown up to Rotterdam to start their journey as Reuzel Scumbassadors. Both Lazlo and Boyden were chosen by Reuzel International to represent the Reuzel distributors in South Africa and to become certified Reuzel educators. Lazlo - head barber and owner of Sweeny’s Barber Shop in Durban describes himself as a mad-man, mamba with a straight razor, and trigger-happy with a clipper. He says about going to Rotterdam, “excited is not the word. For me, this is a once in a lifetime opportunity to meet my idols (Bertus & Leen) at my favourite barbershop!” Boyden Barnardo - owner of Freedom Hair Barbering and Coffee, a Barbershop in Melville, Johannesburg - went from being a solo barber and hairstylist, to having his own shop with four working barbers. He also acts as the barbershop barista and front of house manager. Boyden’s anticipation can be felt when he says that he is “mad excited” to visit the Old School Academy. “This is a dream come true and I just can't wait to get to Rotterdam and absorb as much knowledge as I can. This is going to be an out of this world experience. Thank you to Reuzel, Schorem, and Modern Hair & Beauty for making this happen. It truly has started as an unforgettable 2019!” Follow Lazlo @sweeneysdurban | Follow Boyden @boyden_b About Reuzel The Reuzel brand was founded by Leen Bergmann & Bertus Jan Rietveld who are the founders of Schorem, an old school, men’s-only barbershop in the heart of Rotterdam, the Netherlands. With more than 50 years of barbering and grooming experience between them, these barbers formulated products worthy of their exacting standards. They dug deep into the history of pomades to formulate what is said to be the world’s finest. The product range includes a variety of pomades – water-soluble, clay-matte, fibre and grease – beard products, a gel, shampoos and a conditioner, tonics, and branded merchandise too. These products are perfect to use with any classic or signature men’s haircut. For information about Reuzel and how to become a stockist please contact Modern Hair & Beauty Telephone: 021 590 3700 Email: info@modernhairbeauty.com Follow Reuzel on social media Facebook: @ReuzelSA Instagram: @reuzel_sa

Qualification for students, and inspirational refresher courses for hairstylists! Qualification Courses: To create a confident, capable hairstylist ready for employment in a top salon! Part time: Monday and Tuesday Starts: 18 Feb 2019 Venue: Innovation Academy, Lilian Ngoyi road, Morningside, Durban Course: City & Guilds accredited Level 2 and 3 Diploma in Caucasian ladies hairdressing incl. Barbering and Ethnic hair. Cost: R 17,000 per level (10 Months approximately ) excl. registration, textbooks, hairdressing kit, exam fees. Student: to comply with prescribed salon hours, ideally to run concurrent during college period. Includes: Workshops / seminars with Redken, L’Oréal Professionnel, Matrix and Ladine for additional inspiration! Individual Module Courses: Qualified hairdressers, this is your chance to improve your skills and be educated and inspired on the latest trends and techniques, so you can perform them expertly in your salon! Colour Module Starts: 1 April 2019 Duration: approx. 4 months on Mondays and Tuesdays Cost: R 7,000 Art of Hair Design Starts: 3 June 2019 Duration: approx. 4 months on Mondays and Tuesdays Cost: R 7,000 Cutting Module Starts: 5 August 2019 Duration: approx. 4 months on Mondays and Tuesdays Cost: R 7,000 Contact Details: Email: innovation@iafrica.com Phone: 031 303 2040 Facebook

By Terry Miles, My Salon Software “Among other things, many salons think that they just need to attract new clients. Yes you do! But what about the clients that have already visited your salon in the past but no longer come to you? Every business loses clients and most of them have either had a bad experience or are no longer made to feel special. It is a lot easier to hold on to existing clients and to then up-sell them to other products and services than it is to get new clients into the salon. If you are successful in retaining your clients THEY will be the best source of new clients via word-of-mouth advertising. There is no better way to make loyal clients special than by recognising their value to your business and rewarding them for that loyalty. And the best way to achieve this is by offering a dynamic loyalty programme. It has been proven that clients remain loyal longer when they 'belong' to a loyalty programme and automatically refer more new business as a result.” Email aletta@mysalonsoftware.co.za or terry@mysalonsoftware.co.za for more info. Contact Phone Numbers: Aletta 064 504 6001 / Terry 083 650 0952.

From bright pink into coral... this stunning creation is an on-trend head-turner! Here’s how Salome achieved this look at her salon, the Bang Bang Collective, Cape Town. I pre lightened the base to a level 9 with Wella Blondor + 20 vol and Brazilian bond builder. Creative colour used was Crazy Color with Brazilian bond builder. Roots: Pinkissimo + Cyclamen +Rebel UV (1:1:1) Ends: Peachy coral + Anarcy UV + Rose Gold (1:1:1) The Bang Bang Collective: Shop 1, Sloane Square, Buitenkant Street, Gardens, Cape Town Follow their Facebook HERE.

Now you can turn your passion for colour into mastery, and reach the next level to become a Goldwell Master Colorist. This education consists of a unique, internationally standardised colour certification programme which will boost your confidence, customisation and creativity to new heights. This course represents a journey where you will reach the highest level of expertise in your profession. You will: • Grow your business and increase your client loyalty • Develop and refine your technical skills • Supercharge your creativity For more information and booking details, contact your Goldwell rep or phone 011 312 5070.

At the gorgeously upmarket Juan Joubert salon in Port Elizabeth, all staff wear name badges and salon owner Hilary Siegert considers this a vital part of the salon culture. Here, she explains why. Juan Joubert Salon, 62 Main Road, Walmer, PE Tel: 041 581 3715

The EOHCB is kicking off the business-focused programme of education for the year, with this seminar for Northern Gauteng member salons. Email: megan@eohcb.com | Tel: 082 779 2756 / 012 807 1628

Extraordinary, appealing and current, this collection is from an internationally accomplished salon owner and prizewinning creative artist, based in Spain. Hair: Olga García @ Olga García Estilistas Salon Photos: David Arnal Styling: Aaron Gil Make Up: Wilder Rodríguez

The EOHCBs in all provinces have announced their AGM dates for 2019. This gives members a chance to attend and to give any input or voice your needs, concerns and ideas. Here are the AGM dates – please contact EOHCB for more info. EOHCB AGM Dates Border AGM – 4 March 2019 Eastern Cape AGM – 5 March 2019 KwaZulu-Natal AGM – 11 March 2019 Northern Gauteng AGM – 12 March 2019 North West AGM – 13 March 2019 Southern Gauteng AGM – 18 March 2019 Free State AGM – 25 March 2019 Western Cape AGM – 15 April 2019 Being a member of the EOHCB gives you enormous support and assistance – with running your business, managing your salon team, complying with the relevant legislation, and anything else you need. The EOHCB is dedicated to helping salon owners build better businesses – if you would like to find out more, get in touch and have a chat about all the benefits membership will give you! Contact EOHCB on any of the numbers provided HERE and like their Facebook page HERE

Eugene Venter, senior stylist and manager at Paul James Hairdressing, Alberton, recently had the chance to create a super-imaginative hairstyle for an artistic mermaid shoot. Eugene used Punked Neon shades to create the stunning purple hair – here are all the credits from this inspiring shoot. FireFlight Photography Photographer- Dana Cato Mermaid- Samantha Els MUA- Empress Make up and Special Effects , Emma Orchardson Hair- Eugene Vin Gena Venter @ Paul James Hairdressing Lemon Tree , Paul James Hairdressing Bra- By Model Tail- Dana Cato Chestpiece- Harold Henning @ Skinn Tattoos and Body piercing Venue- Little Seahorses Swimming School

If you are wondering what the Icon Hair team has been up to this year... they’ve been working on an awesome new website! Go-live date is approaching fast so keep a lookout for more exciting info and updates from this well loved South African brand. For more information contact Icon on: 012 361 8474 / 012 365 2615 Email: Info@iconhair.co.za Facebook Instagram

Attend our fun, interactive half-day Keiro training workshop to learn how to install and use Keiro hair extensions. You will be trained in the reusable tape system, (installation and removal) single strands as well as the new "Flat tip" hair extensions. Whilst Keiro hair extensions is a professional range, this course is suitable for anyone to attend. no prior qualification or knowledge is required. If you have an interest in installing hair extensions but aren’t sure where to start, this is the hair extensions course to get you started and up and running. Keiro hair extensions are only available through professional hair and beauty salons. This course cost R500, refreshments are included. Training is held at our offices in Randburg, Johannesburg. Space is limited, booking is essential. On completion of the course you will receive a Keiro certificate, as well as a Keiro voucher to the value of R500. Our training dates are on the following Monday's 18 February 18 March 15 April 20 May 17 June 15 July 26 August 16 September 14 October 18 November Who should attend: Everyone who has an interest in hair extensions. Stylists, Salon owners, extensionists, receptionists, operators, juniors, managers. Keiro is currently distributed through 200 professional partner hair salons. Contact us today to take advantage of our limited opening deal. Email us on info@brandsuperheroes.co.za or powerpuffgirl@brandsuperheroes.co.za Call us on 011 325 0234 www.keirohairextensions.co.za Like Keiro's Facebook page HERE Keiro is distributed in South Africa exclusively by Brand Superheroes cc. More about Keiro Hair Extensions This exclusive superior quality Asian 100 % natural cuticle hair that is durable and ethically sourced, allows you to enhance volume, add length and colour, explore the elite dimension of hair without boundaries. Available in Single Strand, Tape Extensions and Weaves