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Certain hairstylists and salons may be able to apply for exemptions to the sick pay fund and sick benefit fund. Stephen Delport of the Bargaining Council gives more info on this. (Part 1 of this video gives an overview of the exemption process, timing, and how to apply. Watch it HERE) Exemption applications should be sent to Exemptions@hcsbc.co.za Or call Grace 011 760 1685 www.hcsbc.co.za

Mark the dates in your diary – these are the fun, fabulous and famous EOHCB competitions, with sections for all levels of hairstylists and all types of hairdressing. EOHCB always ensure that the day is entertaining and that superb prizes are up for grabs! There’s no better way to introduce your juniors to the excitement of competition – and of course it’s up to the senior stylists to lead by example! EOHCB Competitions Western Cape Competition – 7 April 2019 KwaZulu-Natal Competition – 21 July 2019 Free State Competition – 21 July 2019 Eastern Cape Competition – 18 August 2019 National Competition – 1 & 2 September 2019 Contact EOHCB on any of the numbers provided HERE and like their Facebook page HERE

Salome de Wet from the Bang Bang Collective, Cape Town, created this shimmering pink style on a client – we love its pastel perfection. Here is the recipe used to create this flawless style: Hair was lightened to a level 10 with Wella blondor +20 vol + Brazilian bondbuilder Toner is Wella Color Touch 9/16 + 10/0 + 0/65 (1:1:1) The Bang Bang Collective: Shop 1, Sloane Square, Buitenkant Street, Gardens, Cape Town Follow their Facebook HERE.

We have relocated to 11 Park Steet, Bedfordview and are looking for 2 Qualified Motivated Hairstylists. Work your own hours, either on a rent a chair basis or straight commission. For more information call /WhatsApp Mandy 083 597 0803

You or your clients may have heard about the incredible Saryna Key shea butter haircare range that is a bestseller in salons all over the world! The super-effective products are formulated by Mike Sabag, the founder of Moroccanoil. He went on to explore the incredible benefits that high quality shea butter offers the hair. The natural keratin extracted from the shea butter nut has made Saryna Key a top seller in 22 countries around the globe. Now these incredible products are available in South Africa – and Saryna Key is offering a free Basin Day if you and your clients would like to test them. We will come to you and demonstrate the products, so you can see and feel the results of this premium range, and decide if it will be a bestseller in your salon! We’re confident you and your clients will love the instant and phenomenal results it offers. And if you decide to stock the range we’re offering a stunning introductory special: A free Backbar product with every 6 Saryna Key products ordered! Because every salon deserves to have delighted clients at the backwash basin. Gauteng Salons: Please contact us to book your Basin Day asap! We’d love to meet you and show you why clients all over the world are asking for Saryna Key. Salons in Other Areas: Please get in touch so we can make a Basin Day appointment as soon as we travel to your area! To book, contact: Liezl: 0828772457 Dimitri: 0824122388 Email: info@macsimo.co.za More About Saryna Key Formulated with ethically sourced, top quality African shea butter, Saryna Key is cruelty free, sulphate free, phosphate free, paraben free, and environmentally friendly. The range includes: Damage Repair – With the highest concentration of shea butter, this deep repair range brings hair back to life. Volume Lift – Perfect for naturally fine hair, these products build volume with a light feel. Curl Control – A salon favourite for years, products hydrate and define curly hair. Unique Pro – The ultimate treatment solution for all hair types. Body Products – for effective, intensive hydration and rejuvenation of skin. Distributed by: Macsimo (Pty) Ltd. Bridgeway Business Park, Unit 46 496 Pinnacle road, Germiston Liezl: 0828772457 Dimitri: 0824122388 Email: info@macsimo.co.za Visit: www.sarynakey.co.za Instagram: sarynakey.sa

We asked Customer Acquisition Experts Digimagick how Salons can use digital marketing to increase their client base. This is what Candice and Edwin had to say: 1. Firstly you need to really get to know your ideal customers. Thereafter you are able to create a customer Avatar of your ideal customer. List down all the unique demographics and psychographics of your ideal customers, this is going to be worth gold when you start targeting audiences! 2. Create audiences that match the demographics of your ideal customer avatar. If two people have similar personality characteristics and spending habits chances are that they will take up similar offers, so by targeting these “Look A Like” audiences your conversion rates are going to go through the roof. 3. Just like in real life, before spending money you need to get to know like and trust a brand, so the first step is to run a warming campaign. This can be in the form of a blog article with great “How To” tips, a video of yourself explaining the benefits of certain processes or a video of your Salon. Something happens in our brains when we watch videos of real people (hence the success of reality TV ) so wherever possible talk to your followers through Facebook and Instagram Live platforms or record yourself chatting about your business services. 4. Post daily pics and videos on your Instagram and Facebook pages, before, during and after works the best! 5. Once your audience has an affinity for your brand you are all set to run your first conversion campaign! In a nutshell a conversion campaign is a process whereby your show a great offer to people who are already interested in your brand and products, convert them into leads by obtaining their details and then getting them to book appointments with you! 6. And for goodness sakes please make sure that you are retargeting all visitors to your pages, and people who engage with your content. Marketers install a bit of tracking code called a Facebook Pixel, this tracking code needs to be installed in your website or landing pages and is used to send advertisements to everyone who visited your pages. Digimagick specialises in customer acquisition for Salon Owners so we thought we would ask them a few questions that would help our readers improve their digital marketing 😊 1.What are the common marketing mistakes made by Salon Owners? Candice: Follow through, once a strategy has been decided upon it needs to be followed through and tweaked to ensure that they get the highest possible returns. 2.Some Salon Owners and Managers claim that they have tried social media marketing and it just did not work for them Edwin: That is 100% correct, social media posts, boosts and shares are no longer as effective as they used to be. Less than 1% of your page following will actually see your organic content. Salons that implement lead generation marketing strategies which include warming content, conversion campaigns and sales follow up are experiencing enormous returns on their marketing spend. 3. We have heard you talking about lifetime value of clients, please can you tell us what exactly this means. Candice: Life time value of our customers is something that every Salon Owner and Manager needs to understand and live eat and breathe! We all know that customers are our life blood, repeat business is what we strive for as this ensures ongoing income for our team. In terms of Marketing Maths what we are referring to is the value that clients spend with our salon in a period of time. For example if a client spends R1000 every 8 weeks that equates to R6000 a year. This means that 20 new clients are worth R120 000 a year to your salon! So if you are able to attract 20 new clients every month, or 240 new clients a year that would increase your annual turn over with a staggering R1, 440, 000.00!! 4.What are the costs involved with employing a customer acquisition agency? Edwin: There are two costs involved: 1.Ad spend. This is the money that is paid directly to the various advertising platforms like Google, Instagram, Facebook etc. An average campaign can cost between R3000 and R7000 a month in ad spend 2.Retainer fees: These are the fees that are paid to agencies to design, implement and monitor campaigns on your behalf. Our packages start at R10, 000.00 a month however we are committed to giving back to our industry and as such we have offered all Hair News subscribers a 50% discount on our retainer fees! So for as little as R5,000.00 a month you could be increasing your turnover by R120, 000.00 – Every Month! As Candice has said, that’s an increase in turnover of R1, 440, 000.00 per year with an investment of R60, 000.00 (R5, 000.00 per month for 12 months) Digimagick is offering all new clients a 50% discount! This offer is exclusive to HairNews subscribers, to claim simply CLICK HERE and enter your details or email info@digimagick.com subject line “HairNews” . If email and forms aren’t your thing then chat online with either Candice or Edwin. Simply click on the links below: Candice | Edwin Remember! The most important aspect of any business is attracting new clients, while still retaining and looking after your loyal regular clients. Without clients you are dead in the water…….so give the industry specialists a call. Website | Candice | Edwin

Something for us all to remember!

Hairstylists required for a brand new trendy and upmarket salon opening in April 2019 in the Parktown area. Are you passionate about hair? Then join me in creating a space that will be a beacon of hope & beauty for women from all walks of life! A space that is filled with love, honesty and respect. Whether you specialise in caucasian or ethnic hair, you can work either full time or rent a chair at an attractive rate. If you have a home based salon and want to take your business to the next level, this is an amazing opportunity. Join my dynamic team of motivated winners working in a pleasant environment. A space where we empower, support and uplift each other to be the best we can be! Contact Fatima on 082 644 2373 Or Forward your CV to hijabellasa@gmail.com

Do you want to see inside one of the Terenzo Suites salons, and hear from a suite owner why she loves running her business from there? Kristen, owner of Soulist Hair Make-Up, gives a tour of her gorgeous salon and explains why she loves working from this unique space. Limited suites are still available - grab the opportunity and run your own business from your own, private salon in this incredible location. To find out more, contact 083 602 6782 – All enquiries are treated confidentially.

Certain salons and hairstylists may be able to apply for exemptions to the pension fund, sick pay fund and sick benefit fund payments. Stephen Delport of the Bargaining Council gives more detail on what exemptions are, their timing, who qualifies for an exemption, and how to apply. Exemption applications should be sent to Exemptions@hcsbc.co.za Or call Grace 011 760 1685 www.hcsbc.co.za

Hairstylists required for a brand new trendy and upmarket salon opening in April 2019 in the Parktown area. Are you passionate about hair? Then join me in creating a space that will be a beacon of hope & beauty for women from all walks of life! A space that is filled with love, honesty and respect. Whether you specialise in caucasian or ethnic hair, you can work either full time or rent a chair at an attractive rate. If you have a home based salon and want to take your business to the next level, this is an amazing opportunity. Join my dynamic team of motivated winners working in a pleasant environment. A space where we empower, support and uplift each other to be the best we can be! Contact Fatima on 082 644 2373 Or Forward your CV to hijabellasa@gmail.com

Winner of Best Avant-Garde Collection at the TCT Awards in 2017, Wonder is a boundary-breaking celebration of colour, texture and movement. Hair: Enrique Serrano @ Salon Gaudi Photography: Dominik Valvo Stylist: Arturo Argüelles Make Up: Adrian Rux Hair Extensions: Elegance Hair Extensions Video director: Afioco Post Production video: Encarni Lovexx Products: ICON