Search this site

Matrix offers you and your clients the most powerful, advanced colour technology for consistent, vivid, long lasting and high shine results. The support system behind the products is as strong as the products themselves with 40 years of technology and development has kept Matrix as the number 1 and largest professional brand in American salons. Our Matrix family is 100% empowered, educated and supported at all times in salon with full time in salon, tech centre and digital platforms! These are top quality products, benefiting from the powerhouse of research and development at Matrix, and brought to you at an incredibly affordable price point. Immediately increase the profitability in your salon with Matrix colour! Improve your outcomes with more profit each day, better colour results with patented conditioning technology and self-adjusting tones. We are proud to bring you these incredible August deals, offering phenomenal added value on our world-famous, super-affordable colour and bleach. You can choose from the following deals – scroll down for more info on each deal and to see the pricing and the amazing added value. 15 Shade Color Deal for All Salons​ 30 Shade Color Deal for All Salons 30 Shade Color Deal for Club Matrix Clients (3 months of consistent colour purchases)​ Light Master Bleach Deal for All Salons​ For more info or to order your deal today, contact our friendly team now! Contact Details Email: info@brzwd.co.za Tel: 021 5311566 | Whatsapp: 0729096971 Website: brzwd.co.za Contact Details for Slick Salon Solutions Johannesburg Email: info@slicksalons.co.za Tel: 011 794 5286/6 0861 1SLICK Durban Email: dbn@slicksalons.co.za Tel: 031 563 4444 Pretoria Email: slickpta@slicksalons.co.za Tel: 012 342 0508 Nelspruit Tel: 082 821 1752 More About the Matrix Colour Range You might also enjoy... Breezewood E-Commerce Salon Partnership Launches​ Salon Costings: Why Fixed Costs can be Variable by Simon Clark Prediction: Yes, the Economy Will Bounce Back Post Covid-19

By Simon Clark, Simon Clark Hairdressing, Port Elizabeth In the last two articles I looked at costing what you charge for your basic services and yes I realise that what I found will have been a shock to a lot of you. However In order to fix our industry we need to understand basics as without them we will never be able to fix the problems. Now I want to look at the fixed and variable costings in a little more depth. The interesting thing is when you apply these to a hair salon your fixed costs are actually variable and your variable costs are fixed. Put a different way the amount you spend on tea or coffee per client is not going to change very much from client to client. Nor is the amount you spend on shampoo or conditioner. As such your variable costs per client are going to pretty much stay the same. It is also probably fair to say that these will be pretty consistent regardless of whether you have a home or shopping center salon. Yes you can use cheap as chips shampoo and conditioner at the basin but I am willing to bet you will probably not be making as much of a saving as you think. For the sakes of our scenario I laid out a hypothetic variable costs list below. It is important also to remember that in terms of the rules you need to double this, as based on Bargaining Council rules your stylist is entitled to commission on these costs too. If your stylist commission is 40% you will need to charge R83.33 or at 50% R100 just to make sure you are covering your costs. This applies to home salons to! Just because you wash your towels at home does not mean that this cost disappears. It might be more economical because you have vertically integrated your cleaning into your business, but it will still be there and you need to remember the purpose of your business is to make money! The lesson from this is the first R100 from any appointment will just cover your basic variable costs regardless of where you do business. The same however does not apply to your fixed costs as the more clients you see the lower your fixed cost per client will be. From our previous articles we found that the point for profitability was an average appointment price of R475 with the home salon seeing 5 clients and the shopping center 15 . In an effort to try and create a formula I am going to treat the R475 as an average service docket per client. I am leaving color costs and retail out of these calculations completely. As you can see the more clients you see the lower your fixed cost becomes! However if you base your fixed cost calculations on a high number clients the harder you will have to work to make your money! So the key to a successful business is your break even point must be based on as few clients as possible. As you can see the break even point for the home salon is 5 clients at an average docket of R475 but for the center one it is just sneaking in at 10. The problem now comes that very few salons can achieve an average docket of R475 just on a cut. If we take a price for a cut at R200 (pretty standard for Port Elizabeth) look what happens to the numbers. The Home salon will only start to break even at 15 appointments a day while the Center one is still not making money at 20! Or to put the home salon differently you will need to see 13 more clients a day to make the same profit that you would if you had seen 5 at R475. When I originally started working on this article series I decided to leave color out of the calculations as my goal is to show how by failing to do our costings properly we are not properly billing for our time. To continue the example if we assume that our home salon in Port Elizabeth genuinely pays all their expenses at an average docet of R475 if and its a big IF. If they can average 5 clients a day they will only be pocketing around R20k a month before tax. Put differently that’s about the same as a fitter and turner just out of college and they work far better hours! I hope you now have a basic understanding the basic costs that go into your business. Next time I am going to look at adding hair color to your service costings and try and create a template for cost structuring. Follow Simon Clark Hairdressing on Facebook You might also enjoy... Salon Costings Part 2: The Home Salon by Simon Clark Salon Costings: Get a grip on your business before your business gets a grip on you! Salon Products: Supporting Your Home Salon with Custom Orders and Retail Opportunities 24/7

With many salons making the move to a home environment, it’s important to make the most of the retail opportunities to your clients. Limited space might mean you are not able to stock, and display, as many products as you would like to. However, you now have the entire industry’s retail stock at your fingertips with Salon Products. How to Use Salon Products Effectively in your Home Salon During your consultation you will be able to see and feel exactly what your client needs on her hair. You can then recommend the exact products that will solve her problems, out of the wide range which includes almost every leading professional brand on the SA market! She can order through your salon code, so you receive the commission just as if the products were on your shelves. The client will receive her products, reliably and hygienically couriered to her within a couple of days! How Your Salon Can Serve a Wider Clientele Our effective marketing tips allow you in turn to market to a wider clientele, make recommendations, and get more orders, which will allow you to have a regular income stream! Imagine doing an online consultation with a client who doesn’t even live in the same province but who will now become a loyal repeat retail client? It’s possible with Salon Products and we will educate you how. Custom Ordering of Tints and Backbar By ordering your tint and backbar products through the exclusive professional portal of Salon Products, you can stock up with exactly what you need – no minimum orders required, and your products will arrive in one fast, reliable delivery even if you order from different product houses. The most convenient and cost-effective way to keep supplied with what you need, when you need it. All this for just R99 a month! Keen to learn more about the benefits? Watch our video below. Get in touch with us today and SIGN UP now to enjoy the many benefits of being part of the Salon Products family! To ask any questions, please contact us on 082 302 6009. Visit our website HERE - remember that our web address is www.salonproduct.co.za (not products) You might also enjoy... “Why I Use Salon Products As My Salon’s Online Store”: Industry Testimonials Prediction: Yes, the Economy Will Bounce Back Post Covid-19 Moving Your Salon Home

South African futurist Graeme Codrington recently published the following statement on social media: Our team at TomorrowToday Global has researched the last hundred years of coronavirus pandemics, and have some good news to report: in almost every pandemic in the past, the economic and social recovery has been very quick. The faster the health issues are dealt with, the faster the economy recoveries. Even more interesting is that times of disruption and disaster cause a boom in innovation, which has a lasting legacy after the pandemic is dealt with. We believe that Covid-19 will ignite a decade of innovation, and we're excited about how this will change our world. What will you, your team and your organisation do to be part of this remarkable decade that lies ahead of us? You can watch the video that accompanied the post below. Take-home message? Let’s beat this virus together. Please wear masks correctly at all times and encourage your clients to do likewise. Don’t get ‘virus fatigue’ even though it feels like we’ve been in lockdown forever! Do your part to ensure, every day, that our case transmission decreases so that the health issues can be reduced, and our economy can then move towards recovery! You might also enjoy... Affordable Disposable Towels from Astral Marketing and Services Moving Your Salon Home Introducing the Dyson Airwrap™ styler

We love this article, featuring a creative hairstylist that crafted her signature hair colours for clients, inspired by famous works of art. Which one do you love best, and which artwork would inspire you to create a colour based on it? Vincent van Gogh’s The Starry Night Eduard Munch’s The Scream Gustav Klimt’s The Kiss The Birth of Venus by Sandro Boticelli Pop Art Style by Andy Warhol Water Lillies by Claude Monet Georgia O’Keefe’s suggestive flowers Johannes Vermeer’s famous Girl With A Pearl Earring Roy Lichtenstein’s Drowning Girl Read the original article HERE

The Kao Professional team is proud to announce another fabulous line-up of free online education from Goldwell and KMS for the week ahead. Upskill yourself with the knowledge and techniques that can make all the difference in the quality of your day to day work, and be inspired by learning fashion-forward tips and tricks that increase revenue and improve client retention. Earn better with each client, wow them beyond their expectations, and take your salon to the next level of success and profitability. Week’s Programme Tuesday 11 August at 10 am: KMS Start Style Finish with Erika de Kock Tuesday 11 August at 12 noon: Stylesign & Retail Tips in Afrikaans Tuesday 11 August at 1 pm: Discover Kerasilk Wednesday 12 August at 10 am: Discover Elumen Wednesday 12 August at 1 pm: Consultation Class 2 Thursday 13 August at 10 am: KMS Style Color Contouring with Erika de Kock Thursday 13 August at 12 noon: Stylesign & Retail Tips in Afrikaans Thursday 13 August at 1 pm: Colour Placements and Face Shapes See Below for Full Course Details and Links to Join​ Click HERE to register Click HERE to register Click HERE to register Click HERE to register Click HERE to register Click HERE to register Click HERE to register Click HERE to register Love this content? Like Goldwell and KMS Facebook pages and keep checking them for the latest unmissable webinars! To find out more about these fabulous brands and stock the products in your salon, contact 011 312 5070.

Over the past few years, more and more salons have been finding the shopping centre environment difficult or even unsustainable to do business in. A number of salons have already made the move home, or to a private property, and the most common reason for doing this has been to reduce costs in a challenging economic climate. Following the pandemic and with lockdown regulations still in place, many more salons are making this decision in order to keep their businesses viable. This special mailer is packed with information on convenient, affordable, money-saving products and services as well as creative business ideas that can help salons kickstart in a new environment, and rebuild to profitable strength. We have also interviewed home salon owners who have made the move and who share their stories with us. We hope you find it helpful, practical and inspirational as you relocate and regroup your business. Contents Is Moving Home the Right Decision for You? Salon Stock Trader: Buy and Sell Products, Furniture and Equipment “Why I Made the Move Home” – Interview with Ruth & Cas - The Salon, Bloemfontein ProFeel: Affordable Monthly Scissor Rentals Selecting the Right Brand and Supplier to Support a Home Salon Business by George Marnewick Milkshake Hair Products: Solutions for Small and Home Salons “Why I Made the Move Home” – Interview with Dalene Walters - Bobs and Beehives, Benoni Salon Hygiene Pack Special Offer: Easy Solutions for Safe Compliance! Pivoting Your Salon to Private Premises Offer a Better Experience by Marisa Dimitriadis Twincare TPOs Countrywide: Wide Range of Products, Furniture, Equipment “Why I Made the Move Home” – Interview with Johan Naude – Hair By Johan, George Mon Platin Professional: Top Quality, Affordable In Salon and Retail Products Affordable Disposable Towels for a Safe, Eco Friendly Alternative Marketing the Move to a Home Environment by Ursula Brett Icon Hair Cosmetics: Supporting Entrepreneurs in their New Businesses FaucetBoyz: Save Money with Instant Hot Water, No More Geyser Costs “Why I Made the Move Home” – Interview with Maritza Rossouw - Hair Artistry – Cape Town Is Moving Home the Right Decision for You? “I was in a shopping centre for many years and the escalation was 8% every year and at the same time we saw a decrease in walk-ins. My lease came to an end and I decided it was time to move. When you move you will lose some clients and it will take 8 to 12 months before you get the same number back. Some clients return even if you move to a different area as they realise their hair doesn’t look the same! I could see if I stayed where I was I would end up working for the landlord. I am so grateful I made the decision especially with the onset of Covid-19.” Johan Nortje – Isjon Here are some questions to help you decide whether moving home, or to a private property, is the best decision for you: • Are your premises close enough to the existing salon that clients will be happy to go there instead? • Do you have sufficient parking that is convenient and secure? • Is it safe, seamless and welcoming when clients arrive and leave? • More than one move might mean you start losing clients –are you able to guarantee you will be in your new location for a couple of years at least? • Have you researched what permissions are needed before you open your doors or set up shop? • Can you fit your salon into the new space and if not what changes must you make? • Can you operate totally separate from the house to ensure professionalism and hygiene – including toilet facilities? • Have you done your costings correctly to ensure your business will be viable and hopefully flourish in your new location? • Are you strong on marketing and social media to replace the “passing footfall” from a shopping centre? Salon Stock Trader: Buy and Sell Products, Furniture and Equipment Salon stock trader brings you cost effective, reasonably priced hair and beauty products, equipment and furniture.​ What does Salon Stock Trader offer you. • Simple online shop of all 2nd hand furniture and equipment • Stock trader page where you can submit an offer on goods (mixed boxes of unopened product for sale on salon closures) • New goods eg we are stockist of both retail and professional salon products. • Simple and easy courier service to your door mostly overnight unless you are in an outlying area. • Furniture and Large equipment courier fees are quoted on order due to the size – only once the courier quote has been accepted is the order processed. We endeavour to assist with all enquiries so if there is something you need and cannot find in our online store please send an email request, we will assist in sourcing where possible. Contact Details WhatsApp: 066 207 2328 Email: info@salonstocktrader.com www.salonstocktrader.com “Why I Made the Move Home” Interview with Ruth & Cas - The Salon, Bloemfontein Q: When and why did you make the move from a shopping centre to a home / private property? Our move took place Oct 2014 . Moving the salon to our home, we wanted to create a home away from home feeling for our clients but also a professional environment. Q: Did you downscale during the move and if so how? We decided to keep it simple from a 14 chair salon in a shopping centre to a 8 chair salon. We are currently 3 senior stylists Ruth (myself) Caz (my hubby) and Lientjie and a group of 5 talented Operators. Q: What changes have you made in terms of marketing since being based from home / private property? We found that social media e.g. Facebook and Instagram and especially word of mouth has been incredible . We also ran a competition called the face of The Salon where one person would be chosen to be our brand ambassador for a year . She would have 4 seasonal makeovers and weekly visits to our salon , she would also be gifted products and would have to promote them. Q: What percentage of clients have followed you to the new location and what are their thoughts on it? You always take the risk of loosing clients when moving , we were very blessed to say that 95 percent of our clients followed us and many new ones were added to the family . Our clients prefer a homely vibe , they love the personal touch and to be out of the mainstream. Q: Do you find it is easier or more difficult to be Covid-compliant working from home / private property? Much easier to be Covid compliant it’s our personal property and we get to be in control of how we want to do it as my husband and I are very clean conscious so we are loving the sanitising etc it’s right up our ally. Our salon is next to our home on the same property it has its own entrance. Q: What did you have to do to get permission for your home salon to operate? (i.e. consent use from neighbours etc). We had to lodge an application at the town planning scheme , it took us about a year to get a certificate. It’s worth every cent and gives peace of mind to know that we followed the right procedure. Q: What has the impact been on your costs, turnover and profitability? We decided to go all out and make it look as professional as possible with a homely feel . The initial cost was great but long term the reward is priceless especially during the lockdown we had one less concern in paying rent for the salon as it is our own property. I could recommend anyone thinking of moving Their salon home to remember if you give good service and make your client feel special they will drive miles to be with you, no matter where you are. ProFeel Professional Salon Products: Scissor Rental Now Available ProFeel introduces the start of a Revolution in the Supply of Salon Equipment! • Scissor Rentals – Minimum Fee From R120 per Month, New Set every year • Payment Terms – 3months to Pay • Discount on COD • Workshops – Professional Advice & Personal Service with trainings and Samples to Try • SOH – No delay in delivery as Stock on Hand • Scheduled Payments (stop orders) cash, card or eft Contact Details Karmen Lombard Cell: 082 372 2337 Email: karmen@profeel.co.za www.profeel.co.za Selecting the Right Brand and Supplier to Support a Home Salon Business by George Marnewick We believe one of the most important decisions to make, when deciding to operate a small business i.e. a home salon, is to select a product supplier and Brand who is willing to support you as a small business. Choose a supplier who offers not only extremely good quality products, but a supplier who offers you as home salon training and education, technical product assistance, no minimum orders, marketing assistance and most of all, direct access to administrative and logistical personnel. Your decision in selecting a professional and retail brand, when starting small, will be the key decision to make, as this relationship will develop into a mutual beneficial business relationship as you grow your business. Although pricing of products is an important factor, brand quality and support will have a much bigger and longer term impact on your business. Good quality products and brand support, ultimately drives customer retention. Your clients want to know that you only use the best products on their hair, ensuring longevity of a service provided. In any relationship, be it personal or business, the following traits are most important: ATTITUDE INTEGRITY CREATIVITY PASSION PEOPLE HEART DESIRE milk_shake Choose milk_shake, we offer you: • Education & Training – No matter how small you are! • Direct access to all Directors and staff Contact Details Email: georg@z-one.co.za OR marku@z-one.co.za www.z-one.co.za | Facebook | Twitter | Instagram “Why I Made the Move Home” Interview with Dalene Walters - Bobs and Beehives, Rynfield, Benoni Q: When and why did you make the move from a shopping centre to a home / private property? I’ve been thinking about this for a long time, when Covid happened I was ready to make the move. Q: Did you downscale during the move and if so how? Yes, we downscaled form 13 to 3. We retrenched our staff with big packages. Q: What changes have you made in terms of marketing since being based from home / private property? I have not changed any of my marketing strategies, the feedback has been incredible. Q: What percentage of clients have followed you to the new location and what are their thoughts on it? 95% of my clients followed me, they are extremely happy as I get to spend more quality time with them. Q: Do you find it is easier or more difficult to be Covid-compliant working from home / private property? It’s been easier at home, we follow all the procedures. I didn’t have to take a lot of money to make a whole salon Covid compliant. Q: What did you have to do to get permission for your home salon to operate? (i.e. consent use from neighbours etc). Due to being on a small holding, I didn’t need any consent. Q: What has the impact been on your costs, turnover and profitability? My profitability is much higher due to less overheads. Isjon Salon Hygiene Distributors: Discount on Starter Packs Available The starter pack includes: • 1 x 500 ml Alcohol Rub High level sanitiser • Sterifog Room fogger Vanilla 350 ml( high level steriliser -broad spectrum / kills bacteria, viruses, fungi, algae, spores with 30 day antimicrobial activity... covers 50 square meter) • Barbello 500ml (keeps instruments disinfected) • Cleaning Wipes disinfectant- kills 99.999% bacteria, viruses, fungi. • Eco Hand hand wash 1L (Anti bacterial) Contact Details Tel: 011 314 0506 Web: www.isjon-salon-hygiene-distribution.co.za​ Pivoting Your Salon to Private Premises Offer a Better Experience By Marisa Dimitriadis from Spa Professionals Guild and The Spa Consultants First and foremost don’t see this move as downscaling but rather see it as PIVOTING, CHANGING for the better and to offer your clients a better experience. Some tips about making home salons a success Treat the space as if it were in a centre. This means, have a separate entrance, have signage, have working hours. Don’t treat the space like it's your home. Now you can afford to pay attention to detail. So go the extra mile, give your clients spoils and an experience they will TALK ABOUT. Little things like perhaps a hand massage while they having their hair washed or a hand scrub with their nail paint. Look at what your competitors are NOT DOING and DO IT. If you didn’t have an ADD ON menu nows the time to introduce it. So ADD ONS to every service. A little like take-a-lot does on their shopping site when you choose an item, then they match other items that were often bought together. To give a few examples: hair services add ons: hair treatment, nails while you colour hair, back and neck massage with specialised oil with your hair wash and so many more. Get creative and you can upsell like never before. Social media/marketing must speak about your salon not your home. There is no need to tell clients you have moved home, rather say you have moved to a more comfortable, private space where they will feel safe and pampered. Not that there is a problem with the word home but you are running a business and keep the two separate. For more information or to contact Marisa, please email marisa@thespaconsultants.co.za TPO - Twincare Professional Outlets For all your salon furniture & accessory needs! Contact Details www.sharplines.co.za www.twincare.co.za/twincare-professional-outlets “Why I Made the Move Home” Interview with Johan Naude – Hair By Johan, George Q: When and why did you make the move to a private property? I moved about 10 years ago, to focus more on my clients and work for myself. Q: Did you downscale during the move and if so how? Yes I did, I have no staff and I also made the choice to move to good quality affordable products that are SA manufactured. Q: How do you do your marketing being based from a private property? My marketing is based purely on word of mouth as it attracts the same type of client. Q: What percentage of clients followed you to your private property and what are their thoughts on it? Almost all of my clients followed me. They enjoy the fact that they have my full attention and they love the intimacy and privacy of the salon. Q: Do you find it is easier or more difficult to be Covid-compliant working from a private property? Much easier, as I work on my own and having one client in the salon at a time is not an issue. It is also a lot easier having a smaller premises to clean and sanitise. Q: What has the impact been on your costs, turnover and profitability? The 3 month lock down was a total loss, but now it's getting better at a slower rate. Mon Platin Professional We offer stylists and customers a full solution of products from in-salon professional products to retail solutions that consistently deliver quality & reliability - guaranteed to produce unrivalled results. We have NO minimum opening orders, NO minimum monthly order requirements, order what you need when you need. Perfect for the “In-home Salonist. Contact Details Tel: 083 259 5573 Email: info@monplatin.co.za www.monplatin.co.za Astral Marketing and Services: Affordable Disposable Towels We at Astral Marketing and services have decided to provide you with disposable towels to protect ourselves as well as our clients and country in this pandemic. The Disposable towel is a relatively new invention in the field and especially in our industry. • Affordable price • 100% Biodegradable • Made from non woven fibres that act as absorbent fabric that soaks up liquids. Our Disposable towels are primarily used for drying and sanitation purposes. They are becoming a necessity for our beauty salons, Hairsalons, resorts, hotels,day cares and similar fields. The main advantage that disposable towels offer is the hygiene and cleanliness that they guarantee for each user. Astral Marketing and services want to protect you and your client in this pandemic. Contact Details Tel: 079 358 4012 ppe.astral-marketing.co.za Marketing the Move to a Home Environment By Ursula Brett Here are tips to help you retain your clients and keep them positive, excited, and eager to book into your new home salon. It’s very important to focus on the relationship that you have built with your clients and to communicate clearly and regularly with them. Share on all your platforms that you are moving and why you are moving. Don’t make the announcement dramatic and rather explain the positive reasons for the move. Use SMS, Whatsapp and email. However remember a lot of people don’t like to be added to a Whatsapp group so rather keep the messages individual and personalised. Make sure clients know you are still offering all the same services, and are still operating as a top professional destination. Emphasise safety, convenience, and that you have all the necessary protocols in place, and that it is a separate and fully sanitized space. Take photos or do a video so that they can see the look and feel of your new salon. You can also explain that many people in the industry are adopting a new way of working, and that moving home is a growing trend for many smaller salons that you are proud to be a part of. Make sure they know you are doing everything in your power to keep them happy and give them the very best. Click HERE for more info on how to unlock the potential of your salon and stylists through our effective social media and marketing support. Email: ursulabrett@gmail.com Tel: 076 856 4227 www.saloncentral.co.za Icon Hair Cosmetics Icon Hair Cosmetics will assist each hair stylist discover and master their growing business by providing the following services: • Expert support from our Technical Directors and Area Managers • Professional and affordable product ranges • Direct delivery to salons Contact Details Tel: 012 361 8474 Email: info@iconhair.co.za www.iconhair.co.za Faucet Boyz Hot water at your fingertips! • NO Geyser NO Gas • Saves on your Electricity and water bill • Instant hot water,,in seconds, • LCD to see the heat degrees, • Water temp adjustable between 30 & 50c • No need to pre-heat. • Low consumption,, Water pressure 0.04--0.05mpa • Installation carry LIABILITY AND WARRANTY Contact Details SALES - Jeff: 062 488 4581 KZN Based, Amanzimtoti Email: faucetboyzkzn@gmail.com “Why I Made the Move Home” Interview with Maritza Rossouw - Hair Artistry – Parklands North, Cape Town Q: When and why did you make the move to a home salon? I moved to Cape Town three years ago. I decided to open a home salon, a year later. I opt for a home salon, as I had no clientele and needed to keep overheads as low as possible. We celebrated Hair Artistry’s 2nd year anniversary in May 2020. Q: Did you downscale during the move and if so how? I did downscale in size, the shop is only 30m2, only a third of the size I am used to. I downscaled in staff, it is only me and Isadene, my assistant. I downscaled on overheads, rent etc. I downscaled in the amount of Haircare I carry and order more regularly, to keep cash flow healthy. I also only retail my utmost favourite products, as I do not have space for the whole Redken and Pureology range. I offer a compact but effective Haircare Solution to my guests. Q: What changes have you made in terms of marketing since being based from home? I invest a lot of time and effort on my Instagram, Facebook, Google Business and our website. I collaborated with two influencers (that complimented my brand and culture) in my area to get me started, which helped me build this brand. From there, the clients started referring friends and family. Google Business has also been a great tool, the more active you are - the more referrals you get from it. We do take our time with every guest, believing in working smarter. We insist on best practices every time and do not rush or cut corners. We offer them a Boutique-style salon experience, although at home, we believe the service and professionalism would be rated five-star. We keep on learning and make sure we stay on top of our game. we take time, on taking before and after pictures, trying to get the pics the best we can, as Social media is now our new Business card and CV. I also spend a lot of time networking with fellow stylists. Although not under one roof, we still need to inspire and be inspired by our fellow craftsman. The only way I could have been brave enough to go on this adventure, was knowing the REDKEN Tribe was only a phone call away. Cross-referencing guests, also helped build up the business. Q: What percentage of clients have followed you to the new location and what are their thoughts on it? We started with not one single client. The first month we saw only 17 guests, mostly neighbours, curious on what is happening in the neighbourhood. It gradually built from there. I do think 60% of your guests will follow you no matter where you move to. It is about the experience you offer them and the relationship you built over time. The way that we go about our move is important, approaching our move ethically and respectful to all parties involved is key. I am fortunate to see some of my Pretoria guests when they visit Cape Town. Q: Do you find it is easier or more difficult to be Covid-compliant working from home? Although the salon is at home, we try our utmost best to keep it as Covid-compliant and professional as possible. Therefore, the only thing that makes it easier, is not having to manage a bigger staff, regarding distancing from each other and sharing a staff room etc. But it’s the same effort sending out the required questions when they book their appointments, having the virtual consultations, making sure the timeslots are booked to perfection. Measuring fever when they come in. Having enough space between the working stations. Some guests need motivation to keep the mask on during the visit. Disinfecting where anyone has touched and our tools all the time! I think it is a new culture and routine, we all have had to adapt to, now already second nature. Like saving water forever, after the Western Cape’s drought, we will forever sanitise after the World Covid – 19. Q: What did you have to do to get permission for your home salon to operate? (i.e. consent use from neighbours etc). The rules depend from region to region. It all depends from setup to setup. For us, it depended on the size of the workspace relative to the size of the home. Because we are only 30m2 in size, the neighbours did not even have to give consent, I did run it by them though. For the 30m2, we have to offer the guests 3 parking spots on our premises, as parking in the street or on the sidewalk is against the law. Our Name board can only be 250mm by 750mm, also we can only be 3 people working in this space. Q: What has the impact been on your costs, turnover and profitability? This was a very interesting exercise. I think it will be different from setup to setup. For this salon, we managed to keep the overheads low. Our turnover is lower, as I do not have multiple assistants to help with the guests procedures. I do all my colour applications, toners and blow-dries myself. This lowers the turnover (also the costs, less salaries), but it does bring me closer to doing what I love. It gives me more time to connect with my guests and create beautiful hair with my craft. Less stress because of lower costs, lower turnover because of less staff but the same profitability as in the bigger salon set up. Hair Artistry is a two year old baby, we will see what teenager she develops into. Kenny Orchison has recently joined our team. We have collaborated and he is taking full custody! I am working in the salon, two Saturdays a month, in the week I Educate for Redken. The world is our playground! Let’s create

by Hairnews Contributor It's a simple fact that a hairstyle is a cornerstone of your client's appearance, and it's often the one thing people will notice about them when they first meet. Rest assured, nobody intentionally visits a hair stylist seeking a bad hairstyle. And while what constitutes a "good" hairstyle is purely subjective and a matter of taste, the fact is no-one visits a hairstylist asking for a haircut they know they'll hate. After an unsuccessful visit to a hairstylist, or after receiving a bad haircut, clients can quite literally feel like "hiding their heads in shame." All this means that being a good hairstylist is a matter of real importance and definitely no laughing matter... But what makes a good hairstylist? What traits and qualities distinguish the best practitioners of the "scissors-wielding" arts from the rest? Read on to find out... The traits of a good hairstylist While all good hairstylists will be unique and have their own great traits, there are some qualities all great hair stylists will share: 1.) Qualifications and technical proficiency Truly great hair stylists are fully qualified cosmetologists and are extremely technically proficient, knowing the ins and outs of the numerous tools and techniques of the trade. Good stylists also strive for continual learning and seek to upskill themselves wherever possible. They don't rest on their laurels. They are also comfortable and able to maintain their energy levels, and an always-friendly demeanour, while working on their feet all day. 2.) Be a good listener A good hairstylist will listen to their clients in a variety of ways. By far the most important is listening during the initial consultation, as this is where the stylist and client will agree on exactly what sort of hairstyle the client is looking for. A great tip here: ask your client for a reference photo if possible, just to be sure you are on the same page. After the initial consultation, there is also likely to be some conversation of a more general nature; many of us may share our life stories or events with our stylists while getting our hair done; and a good hairstylist will be conscious of the need to be engaged, so as to put their client at ease. 3.) Creative flair Good hairstylists should be able to incorporate a level of creative flair into their work, and should constantly be aware of the latest trends and fashion. Truly great stylists have the ability to integrate those trends with their client's requests, thereby exceeding their client's expectations. Great hair stylists are able to turn a simple "a little off the top" haircut request into a truly great hairstyle. 4.) Honesty and integrity The best hair stylist is always completely honest with their clients. They will understand their client's face shape and hair type and create styles that compliment these attributes accordingly. Good hairstylists are also not afraid to make alternative suggestions to their clients should they feel a requested style will not work well, yet will do so in the most tactful way possible. It's also important that should the stylist make any suggestions for any additional treatments or services in the course of styling, that the relevant costs be clearly and honestly communicated to the client in good time. This is to avoid souring the relationship with the client when it comes time to pay. 5.) Confident and adaptable A stylist's day may be full of surprises, so confidence and the ability to adapt to change are factors that distinguish good hair stylists from ordinary ones. An excellent stylist is able to maintain composure amidst changing trends and tools, while successfully navigating requests for hairstyles that may be hard to achieve. But with a smile on their face, and a pair of scissors in hand, they rise to meet any and all challenges. So if you're a hair stylist who exhibits all the above traits and qualities - keep going and don't rest on your laurels; but if not, consider incorporating some of the above into your approach - the payoff may just be worth the risk. Especially now that you know what people look out for when searching for a great hair stylist...

Opportunities for two hair and nail professionals at this awesome salon in Roodekrans, Jhb

Another haircutting triumph by the Kochi of Sweden team – we love this messy quiff, showcasing grey hair at its most stylish and trendy!

Curl. Wave. Smooth. Dry. With no extreme heat. The Dyson Airwrap™ styler attracts and wraps hair for you, using air. Harnessing an aerodynamic phenomenon called the Coanda effect, it curves air to attract hair to the barrel. No clamping, gloves or awkward winding mechanisms. Just voluminous curls and waves for your clients. #DysonHair For more information visit dyson.co.za

We recently received the very sad news that Zema Seiderer, our bubbly and brilliant Hairoscopes writer who contributed the monthly “stars foretell” column to Hairnews, passed away on 10th July following a stroke. We have had a very long and happy association with Zema, who contributed the Hairoscopes column to Hairnews, and previously to the print SA Hairdressers Journal magazine, for close to two decades. Her Hairoscopes were witty, personalised, and many readers relied on them for accurate guidance in the fields of work, love and friendship. We are devastated to hear that she has passed away and send our heartfelt condolences to her husband, Andrew, and to her family.