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    • Feb 23, 2023

Special Mailer - What Gents Want!

21st century men have become more aware and self-conscious of their appearance and with this shift, a groomed, sharp and trendy appearance has become a must-have for male clients.

These days more than ever, men are investing in their grooming, skin and hair care treatments and colour services - especially with the overwhelming sweep of social media, influencers and celebrities. Visiting their barber or their favourite relaxing salon has become a ritual for the modern man.

Men’s hair and skincare products are used by men of all ages around the world, with the booming trend in styling and grooming leading to ever increasing adoption of product ranges among your gent clientele. Having a range that appeals to gents and which will allow them to better manage their hair and beard is essential. This can make a huge difference to clients, and of course to the salon’s turnover! How can you ignore such a large potential percentage of your clientele?

As social media usage and attention rises, the hair care and styling product market is going to increase even more as men become more and more educated and aware of the innovations in modern hair and skin care, with new attention to maintenance and care of inked artistry.

One of the biggest trends in gents styling has been the vast increase in the desire for chic texture and layering. It’s important to stay ahead of the curve with just the right styling product if you want your clients to look their best. Pair various lengths and textures with the right texturizing waxes, pomades and creative tints to create a look that’s perfect for your client looking for a change.

A major trend that we have seen emerge in the last few years is the beard which has become almost a status symbol, with capable beard-shaping accentuating men's facial features to best effect. Indeed, facial hair has become a recognised element of marketing research, showing how attractiveness and personality trait inferences can be drawn by observers even with just the “right” amount of stubble or the imagery of a full-fledged elegantly trimmed and maintained beard!

How can you make the most of these trends in your salon or barbershop and help your gents create the image they want?

We shine the spotlight on this year’s must-have products and exclusive men’s ranges, and of course the all-important topic of hair loss. We hope you enjoy this read and that it helps your salon do better business with male clients, and become a destination where men can source their every hair need!


TOPICS

• DEPOT® – Tattoo Sun Protector - z.one-concept

• SEB MAN – Modern Hair & Beauty

• DS Laboratories – Revita: Hair Growth & Revitalization – Veaudry International

• Beards & the Evolution of Grooming: Shaun Wiegand of SHIFT Holdings

• Educated Beards – SHIFT Holdings

• MUK – Gents Haircare – Veaudry International

• Reuzel – Modern Hair & Beauty

• Veaudry iStyler – Veaudry International





Depot ® Original Formulas – 600 Series Skin Specifics

DEPOT ® No. 608 SUN SHIELD TATTOO PROTECTOR - A BODY CARE RANGE FOR INKED ARTISTRY



Specialist Retail Care for your Clients - Did You Know That Tattooed Skin Requires Specific Treatment?

The Male Tools & Co. and Depot ® Original Formulas has created their first ever sun care product for the inked artistry of clients in your business:


NO. 608 - Sun Shield Tattoo Protector

Its SPF 50+ formula contains shea butter and menthol, leaving skin supple and toned, protecting skin from irritation caused by sun exposure. The transparent texture is easy to apply without staining, and the SPF 50+ filter guarantees complete protection from UV rays.



How to protect skin and tattoos from the sun?

For a perfect summer, use No. 608 Sun Shield Tattoo Protector.

This is a SPF 50+ spray sunscreen specifically developed for tattoos.

Its ultra-fine texture is water-resistant and ideal for the protection of tattooed skin.

Non-greasy and easily absorbed.


Active Ingredients:

SPF 50+ UV filter: allows for safe and prolonged sun exposure, guaranteeing protection whilst keeping tattoos looking shiny.

Shea butter: nourishes and hydrates the skin deeply, leaving it supple and firm.

Menthol: with an immediate refreshing effect, it contributes to soothing the skin from irritation caused by sun exposure.


DEPOT®’s No. 608 Sun Shield Tattoo Protector

• SPF 50+ protection

• Transparent spray

• Upside down technology

• Specific for tattoos


DEPOT ™ Original Formulas from The Male Tools &Co. help you add to your retail stock to help your clients care for their skin in these fast-paced times!


Take Note Trading are distributors of DEPOT and Milk_shake in SA

Contact details:





SEB MAN - Effortlessly Cool



SEB MAN answers the call from effortlessly cool men on-the-go who refuse to be defined by narrow and limiting definitions of themselves; and encourages men to not only go beyond mere stereotypes, but to also embrace the exciting, new wave of masculinity.


Offering a line of hassle-free care, styling, and grooming products made for the man of today, SEB MAN products inspire men to discover who they are and, more importantly, who they could still become.


Enabling men to express all versions of themselves, in the most hassle-free way.


For more information, please contact Modern Hair & Beauty on 0860 104 109 or visit www.modernhairbeauty.com to apply for a customer account.

Instagram: @mhb_sa





DS Laboratories – Revitalize Hair with REVITA High-Performance Hair Density Shampoo



REVITA

Hair Density Shampoo that:

• Fights follicular dysfunction from first application

• Improves hair density, thickness and appearance

• Supports both healthy and compromised hair follicles


DS Laboratories' hair products feature our proprietary Nanosome Delivery System for the encapsulation and continuous release of active ingredients. This system delivered higher efficacy and longer lasting results. DS Laboratories is the market leader in cosmetic dermatology and haircare. With 24 Years’ experience, and endorsed by dermatologists globally. WE focus on creating products of the highest quality and proven efficacy that deliver real results for our clients.


If you are looking for a hair loss range with proven results, endorsed and prescribed by dermatologists globally – look no further than DS laboratories.


Our Range of Topical Treatments is concise and packed with multiple active ingredients.

Clients can see results in as soon as 30 days.


Revitalize Hair with Revita High-Performance Hair Density Shampoo



Tel: 011 465 4370





Educated Beards – SHIFT Holdings


The Beard & The Evolution of Men’s Grooming – Shaun Wiegand, SHIFT HOLDINGS


Evidence of men’s grooming goes as far back as 10,000 BC, when Ancient Egyptians had a love for plants, oil fragrances, and bath milks. They smothered themselves in the oils in an attempt to cover up body odour. Some of these fragrances included ingredients such as lavender, lily, peppermint, rosemary and aloe to name but a few. These tantalising scents and aromas are still used by us today.


Yet, we have evolved so much more, even in the past 10 years, from when many gents used only a soap bar for every form of hygiene maintenance, from head to toe. Yes, it’s true.


With the female beauty and cosmetics market being saturated, many brands set their sights on the relatively untapped male market, where we now see men’s grooming products for every need, from skincare, to shampoos, to cosmetics and now also beard specific products such as beard wash, beard oil, butters and balms, helping men not only look their best, but also feel great!


Social media has become an unlimited source of new trends with endless access to celebrities, stylists and barber trends. We have become so much more aware and conscious of how we look, and how we want to look, as we are influenced by these trends and the people we follow.



A Fast-Growing Trend in Male Hair, Beard & Skin Care

Men’s fashion and grooming has become one of the fastest growing segments in the world of beauty and fashion, with a massive upturn in how gents want to look and feel, with the industry set to exceed revenues of more than $78 Billion US this year.


As men are becoming more knowledgeable and understand the importance of keeping well groomed, with healthy maintained hair, skin and beards, the demand for quality products and ingredients has also grown.


Beards a Growth Industry for Men & your Retail

If you have gent clientele, and they have beards, then a quality retail beard grooming and maintenance brand is a fantastic way to enhance both your service offerings as well as growing your retail sales, whether you own a barbershop or a hair salon.


That is why we, at EDUCATED BEARDS, strive to bring you the best in quality when it comes to beard maintenance. We have given some tips below for healthier skin and beards.


TOP TIPS FOR BEARD CARE

When starting your beard journey, it can be quite confusing as to where to start, how to grow the best beard and what style beard to grow for you. So here are some tips for growing out a beard.


Tip 1 - Your internal health is your external health.

Drink enough water, get enough exercise and lower your stress - these are all good for your body, which essentially will be good for your beard.


Tip 2 - Choose the right beard products to get you started.

Develop and consistently maintain your beard routine with quality products. This will help your beard look good, feel good and smell good. The two most essential products are Beard Wash & Beard Oil. You can add on Beard Butter or Balm for extra beard care in your routine.



Beard Wash – It all starts with keeping your beard clean and your skin healthy. A good beard wash is different to a face wash or a shampoo which are designed for a specific purpose, and therefore it is not recommended to use these on your beard as beard hair is much coarser than the hair on the head or body.


Beard Oil – Hydrates the skin and keeps your beard smelling good. As a beard grows out, we start loosing natural oils from the skin, so it’s important to use a quality oil to keep you skin healthy and free from the dreaded itchy, flaky beard. A quality oil will absorb into the skin as well as the hair. Let the oil sit for around 5mins to penetrate before applying additional products. It’s best to avoid artificial fragrances and ingredients, as these are not good for sensitive facial skin.


Beard Balm – As all beards grow differently, balms will add some weight to longer beards, helping to train it to grow in a particular direction. This will hydrate the skin and condition your beard, like a leave-in conditioner. It is also used to style your beard during the day.


Beard Butter – Beard Butter is a night-time nutrition for your beard. It is lighter than a balm and works like a leave-in mask to provide even more hydration for your beard hair, keeping it soft and more manageable. As it grows out.


Tip 3 - Patience is good, Beard Envy is bad when growing out a beard.

It takes time, so enjoy the journey. Rock what you’ve got! A beard is not perfect and don’t be afraid to switch it up. You are going to have flyaway hair, you’re going to have asymmetry issues that you don’t like, but all of that is ok. If you have a longer beard, try shorter, try a moustache or a goatee, don’t be scared to switch it up. The beauty of a beard is it will grow back! Most important is that you enjoy the process and keep a healthy beard and skin throughout the journey.


We hope you have found this information useful and look forward to seeing some incredible beards soon!



To find out more about this exciting EDUCATED BEARDS range:

contact SHIFT HOLDINGS Pty Ltd.

Facebook: ShiftHoldings

Tel: 079 459 6161







MUK Styling for the Gents who want the Best in Grooming Products


Welcome to the incredible world of muk styling, where award-winning styling aids deliver outstanding results – every time! Our 2 hottest performers are made for your discerning clients and their hair needs – all the styles: the natural or the trendy!


MUK STYLING TINS:

From Pastes to Clays and Pomades – muk will deliver perfection.

Muk is cruelty free, Peta Approved and all packaging is fully recyclable.

• Available in 2 sizes 50g and 95g


HARD MUK STYLING & TEXTURISING SHAMPOO:

Hard MUK styling & texturing shampoo is a double impact shampoo that gently cleanses the hair and scalp to help eliminate build-up and excess oils in the hair.

• Formulated with a combination of ingredients and proteins to help strengthen and thicken the hair.

• Ideal for shorter styles or layered hair, it provides a foundation for styling.

• Non-softening formula added grit and texture to the hair, leaving it textured, bulky and styled.

• Gentle enough for everyday use.

• Ideal For fine, limp hair.

Power Couple.

Texturizing Shampoo & Hard muk Styling Mud. Hair thickness is enhanced, adding extra texture and body where needed.


Hard MUK Styling Muk: (delivers intense mattifying texture with low sheen finish)

• Brutal hold, low sheen styling mud

• Matte texture with flexible hold

• Hair thickness is enhanced

• Humidity resistant

• Never flakes

• Water soluble


Our salon owners and stylists speak for MUK’s value-add for your salon services



Ken, salon owner at fiVe Hair in Hout Bay, Cape Town

“Our name fiVe comes from the concepts in numerology, where five is the number of positive change and often the number of perfection. This is the core ethos of my business: perfection and positive change. muk stands out to me as a product company that really pushes the boundaries on being better than their competitors. From the beginning, the hybrid cream colour with now 7 different applications, from permanent to men's grey blending out of the same tube was like nothing I've ever heard of, as I dived deeper into their range it was quite clear that the commitment to the innovation doesn’t stop there. I'm fortunate enough to have a client base that allows me to utilize a variety of muk’s offering and every time I have had perfection and a positive change. I understand that all hair professionals have their preferences and loyalties and I'm not going to judge, but my preference and loyalty was reserved for who met my high values and standards. muk is a company with products that meet my requirements.

From first impression most barbers will look at this brand as another Pomade product and then some stuff for women that they'll never use. In my opinion, barbering is always growing and adapting. While the bulk of my clients are more conservative men, I've noticed in them an openness to services beyond haircuts and shaves. Barbers need to address this openness or their business will lose out. When we speak of trends it's not all runway and fashion week. Trends in grey blending for a natural young look; trends in hair loss treatment like from DS laboratories; there's always something new to challenge us barbers and it's great to have peace of mind in the products you use as well as expected guidance from trusted people to ensure the product is used in the most effective way.”


Dean Nortje of GLOA Salon, Pretoria

“Great wax, easy to work with, amazing smell, gets the job done!”



Tel: 011 465 4370





Reuzel – Modern Hair & Beauty



Reuzel – Old School Classic for All Gents’ Hair, Beard & Skin Care


Reuzel was founded by Leen Bergmann & Bertus Jan Rietveld who are the founders of Schorem, an old school barbershop in the heart of Rotterdam, the Netherlands. With more than 50 years of barbering experience between them, these barbers formulated products worthy of their exacting standards. They dug deep into the history of pomades to formulate what is said to be the world’s finest.


The product range includes a variety of pomades, beard grooming products, gels and creams, shampoos and a conditioner, tonics, skin care, a fragrance and incredible branded merchandise.


For more information, please contact Modern Hair & Beauty on 0860 104 109 or visit www.modernhairbeauty.com to apply for a customer account.

Facebook: @ReuzelSA

Instagram: @reuzel_sa





Veaudry International – The Veaudry iStyler



VEAUDRY iStyler – Short Hair Perfect in Every Way

The Veaudry iStyler is the perfect size for short hair with the exact amount of heat required to give you a perfect look every time. The iStyler is designed for gents and woman with shorter hair with its 19mm thick tourmaline plates. It is a great for home use and professional salon use with its 3m long swivel cord. It is lightweight which makes it easy to travel with be it for holidays or work.


Rene Ferreira - VEAUDRY National Education Manager

“I personally use the iStyler not just for myself but also while I am in the salon and while working on photo shoots. I am able to change my look depending on my mood for the day, either dead straight or I can give texture to my hair to give me an “out of bed” look. The possibilities are endless to give short hair a creative modern look.”



Tel: 011 465 4370






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