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Summer 2023 Colour Inspiration – Let’s Wash Loadshedding out of Our Hair!



After a long, cold winter of inconvenient loadshedding, it’s time to embrace Spring and throw our salon doors open to clients ready to venture forth into the sunshine and enjoy life!


We had a look at the trends that seem on the top of mind for clients and it seems that warm tones, low maintenance, lived-in hair, soft hues and glossing are in. Copper seems to be mentioned a lot too!


So let’s look at the on-trend colours and talk to our featured South African colour suppliers about what they have for you!


Our Featured South African Suppliers:

  • Wella: Unlock the Beauty of Spring with Wella Shinefinity

  • milk_shake®: The Gloss Colour Demi Hybrid System - Ammonia free acidic colour treatment

  • Goldwell: Goldwell’s New Color Line Topchic Zero

  • Wella: Vibrant Spring Colours with Wella Color Fresh Mask

  • MUK: Innovative Technology - MUK's 7-in-1 Hybrid Colour

  • Blume Brands: L’ANZA Healing Hair Color & Care



According to three of the biggest names in the Australian hair industry — Jaye Edwards, Anthony Nader and Larry King — spring is the perfect time to try something new that will grow with you.

"Consumers want high-impact colour but with little fuss and upkeep," says Nader. "They want some fun and change, but without the pain of burning their hair strands off with continual colour changes."


Edwards agrees and says that the lack of experimentation he's seeing in the salon is a direct result of the times. "With the cost of living on the rise, clients are becoming more conscious of their spending," he explains. He advises his clients to work with their natural hair colour rather than against it and opts for "lived-in colours that add a little pop" that can be achieved using a root stretch technique or a quick gloss that takes about 15 minutes.


Nader is all for switching up his client's hair colour this season and he's looking to the myriad shades of copper to do so. "The copper spectrum has warm variations, but copper can also be cool in reflect, believe it or not." He's recommending an overall copper glaze to his clients: "It’s not only going to give your hair strands high voltage shine but it also makes your eye colour pop."


"'Golden Hour' is defined by those warm, golden shades that offer an on-trend alternative to cooler blonde tones than we have seen over summer," says Edwards. "It's also less damaging to your hair than the '90s blonde shades which were trending in 2022."


"TikTok’s viral 'Cherry Cola' hair colour trend is one for the Y2K fans," says Edwards. "A transition from the copper trend that dominated in 2022, this deep, cola-inspired cherry colour is the next big thing".

"This colour is also fully customisable to suit your skin tone, depending on how deep and bright you want your hair to go," he advises. Ask your hair colourist for a deep, brunette base enhanced with copper and red tones.


"It’s no secret that maintaining blonde hair can be an expensive and time-consuming exercise," says Edwards. Instead of high-maintenance blonde, hair customers are now looking to 'future-proof' colours like 'recession brunette'.

"We have seen a big increase in requests for 'natural but beautiful' hair," explains the Edwards & Co. founder.


'Au La Naturale' hair colour is in the same vein as recession brunette. Nader dubs it “the colour you have when you’re not having a colour”. However, unlike recession brunette, the 'au la naturale' trend allows you to keep your pre-existing highlights and balayage by toning them down with soft, warm tones that fuse beautifully with your post-winter skin tone.


What's freehand painting you ask? According to Nader, it's perfect "for those still finding that their natural base is a fraction too dark and requires a kick of lightness." To counter this, your hair colourist will hand paint "calculated yet under-the-radar lightness" into your hair that gives lacklustre strands some dimension again. Plus, it minimises the likelihood of regrowth or stripy hair colour. Think: naturally sun-kissed.


According to Larry King, hairstylist and founder of Larry King haircare, if there's one blonde trend to try this spring, it's 'Parisian Blonde'. "This is one for those with naturally fair hair or who have already made the move to being blonde as it’s a subtle tweak on your base hair colour," he explains. "It’s a classic golden beige but applied so finely that you can’t see where the blonde begins and ends."

King recommends requesting classic highlights with a root smudge that gives a natural blend the next time you head to the salon.


Read full article HERE



Wella: Unlock the Beauty of Spring with Wella Shinefinity



Shake off the winter blues and rejuvenate your client's hair with Wella SHINEFINITY – the ultimate glazing treatment for a bright spring full of renewed life!


SHINEFINITY is a long-lasting, demi-permanent colour glaze designed to deliver true-to-tone colour. Wella’s cleanest demi-colour technology to date* is infused with a unique blend of nourishing oils and silk proteins that will leave your client’s hair feeling silky smooth with an irresistibly glossy finish.


Low on Time, High on Shine

A SHINEFINITY glazing service is quick and effective. It is easy to work with and mixing your formula is a simple 1:1 mixing ratio. Application is easy too. The formula doesn’t drip so you can move quickly without having to worry about making a mess. Happy client, happy stylist!


Zero for the Win

A lot of zeros add up to a kind and gentle formula suitable for all hair types, from fine to fragile or coarse to dry. The carefully designed SHINEFINITY formula maintains an optimal acidic level no lower than pH 6.5 to prevent unpredictable colour results – especially on highly porous hair – for zero lift and zero damage. And it’s not just for virgin hair – it can be applied to any base colour or on coloured or pre-lightened hair.

  • ZERO lift

  • ZERO damage

  • ZERO ammonia

  • ZERO silicones

  • ZERO alcohol

As Natural as Spring

Your client will love SHINEFINITY’s ultra-natural, high-gloss finish. The glazing treatment subtly elevates hair while respecting the natural high and low tones for believable colour results.



Upgrade your salon’s colour routine this season with Wella SHINEFINITY and deliver an experience that your clients won't forget. To place an order, contact your Modern Hair and Beauty sales representative or call Telesales 0860 104 109.



Wella Professionals


Modern Hair & Beauty



MILK_SHAKE® THE GLOSS COLOUR DEMI HYBRID SYSTEM

For The Client Who Needs Rich, Fantastic Toning Results with a Demi Permanent Hair Colour



milk_shake® the gloss colour:

  • Ammonia free acidic colour treatment in oil that gives colour tones without modifying the natural colour and structure of the hair

  • Improves the condition of porous or chemically-treated hair

  • Tones and corrects colour-treated or lightened hair

  • Hides up to 50% of greys

  • Lasts 15-20 washes

  • The gloss colour creates new services that enhance the salon and satisfy the requests of even the most demanding customers.

milk_shake® the gloss colour: TONES- CORRECTS – REGENERATES


milk_shake® the gloss neutral: ILLUMINATES – DESATURATES – REGENERATES – RESTRUCTURES



Quick, Efficient Processing Time: only 20 minutes


The milk_shake® the gloss colour colour chart contains:

35 SHADES with pigments + 1 NEUTRAL SHADES



HD GLOSS COLOUR SERVICE – HOW-TO DEMO

Personalize and enhance the colour tones of milk_shake® the gloss colour making the final result of any shade with high definition.


Recommended for: Colour treated hair – Lightened hair

Recommended procedure: after a colour or lightening service, choose the ideal tone according to the target result


Mix: 40 g milk_shake® the gloss colour + 10% (4 g) di milk_shake® pure pigment + 44 g milk_shake® the gloss colour acidic colour activator 6 vol.


PROCEDURES

  • Cleanse with milk_shake® deep cleansing shampoo, then pre-dry the hair (at least 50%)

  • Apply to roots, lengths and ends

  • Leave to process for 20 minutes – rinse, cleanse and condition using milk_shake® colour specifics products

  • Proceed with styling


Formula used on model

Pre Lightening service

  • Roots: 30g Decologic 9 level lift + 60g 30vol + 1 sachet Save lightning Comples

  • Process for 60 min

  • Mid lenths: 60g Decologic 9level lift + 2 sachet Safe Lightning Complex + 90g 5vol

  • Process for 15 Min

  • Toning using Milk_Shake Gloss Colour

  • Spray all the hair with Colour Specifics Pro Colour Equaliser

Roots: 15g 6.1 + 15g 6N + 30g Gloss colour Activator

Mid lengths & ends: 40g 9.17 + 40g 10.11 + 80g Gloss Colour Activator

Money Piece Toning: 10g 9.17 + 10g Gloss Colour Activator

Process for 15 – 20min



Educator

Andre Pretorius (Z-One Concept WC)

Salon Credits

Blonde Hair Studio (CPT)

Hair Your Inner Beauty (Langebaan)

Photo Credits

Andre Pretorius (Z-One Concept WC)

JC Wiese (Blonde Hair Studio CPT)


milk_shake® the gloss Colour Demi Hybrid System

Incredibly healthy shine and customised ammonia-free colour in an all-new acidic format– speak to your milk_shake rep today!


Contact milk_shake on Head Office: 021 552 2369



Goldwell’s New Color Line Topchic Zero



THE NEW TOPCHIC ZERO.

THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.


With Topchic Zero you can have it all. The best performance* and conscious, feel-good color with a vegan formula**.

  • Incredibly natural, reliable grey coverage – up to 100%.

  • Smooth and amazingly shiny hair with up to 2x more shine***.

  • Maximum creativity thanks to the compact but versatile assortment of 27 shades.

  • Enriched with acai extract, a powerful antioxidant and nature’s remedy for hair breakage.

  • Infused with white tea essence, known for intensified conditioning effects and natural moisture.

Up to 3 levels of lift.


* Based on overall performance (grey coverage, conditioning and shine) vs leading competitors.

** Free from animal-derived ingredients. *** Vs untreated hair.


TOPCHIC ZERO Results are Undeniable:

Incredibly Caring & Ammonia-Free Colour

COLOR. COVERAGE. SHINE.

NO COMPROMISES.

JUST BEAUTIFUL RESULTS.

CARING. CREATIVE. INTUITIVE.

PREMIUM EXPERIENCE. ZERO HASSLE.



With Topchic Zero you can have it all.


Explore the full portfolio and discover endless possibilities. | goldwell.com

Goldwell is part of Kao Salon Division.

Making life beautiful for salons, stylists and their clients.

Please visit the Goldwell website for updated information: www.goldwell.com



Wella: Vibrant Spring Colours with Wella Color Fresh Mask



As spring blooms and the world of colour comes to life, now is the perfect time to encourage clients to experiment with hair colour. Wella Professionals Color Fresh Mask is a low-commitment springtime hair essential that not only adds a burst of colour but also refreshes and revives hair.


Wella Color Fresh Mask is a temporary, colour-depositing mask for at-home use. It is the perfect colour refresher for in between salon services or for clients who want to enhance their subtle, natural-looking colour. Fantasy colours are for those bold enough to reinvent themselves!


The Color Fresh Mask collection is divided into two distinct ranges:

• 7 natural-looking shades to revive salon colours

Pearl Blonde, Lilac Frost, Golden Gloss, Chocolate Touch, Caramel Glaze, Copper Glow, Rose Blaze

• 4 vibrant shades for a visible colour transformation

Red, Pink, Blue, Mint


Whether your client is dreaming of pastel pinks, ocean blues, or fiery reds, there’s a hue that will perfectly capture their mood and style.


Wella Color Fresh Mask boasts a fade-resistant formula. While it gradually fades over time, the colour remains vibrant and true for several weeks, enabling clients to flaunt their new spring look for an extended period.


Help your clients embrace the beauty of colour with a vibrant new look for spring. Place an order for Wella Color Fresh Masks with your Modern Hair and Beauty sales representative or call Telesales 0860 104 109.



Wella Professionals


Modern Hair & Beauty



MUK: Innovative Technology - MUK's 7-in-1 Hybrid Colour



Discover the Latest Hair Colour Trends with Veaudry International's Exclusive MUK Haircare Line

In the ever-evolving world of hairstyling, staying ahead of the curve is not just a goal; it's a necessity for salon professionals. Veaudry International, the exclusive importers of VEAUDRY, MUK hair products, DS LABORATORIES, and ADDMINO-18, is your trusted partner in the quest to embrace the latest hair colour trends. We're here to empower salons with our premium MUK haircare line, designed to meet the demands of modern fashion while enhancing salon profitability.


But that's not all; our journey is about more than just products. in just the first 24 months of launching MUK in South Africa, we've successfully transformed 600 salons. Our brand is built on the pillars of professionalism, affordability, and excellence. We understand that today's discerning salon professionals seek not only quality but also affordability, and that's precisely what our MUK collection offers.


Innovative Technology: MUK's 7-in-1 Hybrid Colour



Let's take a closer look at the groundbreaking technology behind MUK's Hybrid Cream Hair Colour. This advanced system is at the forefront of hair colour innovation, utilizing HPT (Hybrid Pigment Technology) and CTC (Cationic Tri-Plex Compound TM) to create unparalleled results.


MUK's Hybrid Pigment Technology is a game-changer. This cutting-edge cluster pigment technology allows micro hybrid pigments to effortlessly penetrate the hair, uniting to form larger colour molecules. The result? Exceptional vibrancy and long-lasting colour for your clients. Furthermore, MUK's formula features a signature blend of Baobab oil, Avocado oil, and Cationic Tri-Plex Compound, preserving moisture, shielding the hair, and fortifying it for unmatched shine and condition.


With just one tube of MUK Hybrid Cream Hair Colour, you gain access to seven remarkable possibilities:

  • Permanent Colour

  • Demi Permanent Colour

  • Intense Demi Permanent Colour

  • Colour Balancing

  • Blonde Toning

  • Men's Grey Blending

  • Colour Glossing

MUK Hybrid Cream Hair Colour boasts over 103 intermixable hybrid shades, offering limitless creative options for even the most discerning colourists. Formulated with nearly 80% naturally derived ingredients and MUK's signature nourishing oils and compounds, it not only delivers striking results but also cares for your clients and their hair.


The Season's Warm Embrace

As the seasons change, so do the preferences of clients seeking the perfect hair transformation. Currently, the beauty industry is witnessing a shift towards warmer tones that add a touch of radiance to every look. Veaudry International recognizes the significance of staying ahead of these trends and offers a solution through our award winning MUK hair colour line.


The Palette of the Moment

For this season, the fashion-forward choices include delicate peach tones, subtle beige highlights, rich bronze hues, and captivating honey blonds, all achievable with MUK's high-quality products. Let's delve into the formulas that will help you achieve these sought-after looks:


1. Honey Blond Formula

Achieving a stunning honey blond hue requires precision. Mix the following using MUK's exceptional hair colour products to create the perfect blend:

  • 10g of MUK 9.73

  • 5g of MUK clear

  • 2.5g of MUK 7.32

  • 5g of MUK 9.3

  • 5g of MUK 9.1

Combine these with 35g of MUK hybrid lotion for an ideal result. This formula works wonders for clients looking to embrace the warmth of honey blond while ensuring their hair retains its natural shine.


2. Peach Tones

Peach tones are all the rage this season and are most effective on hair at a level 8 or 9. To create this delicate yet vibrant shade, follow these steps using MUK colour:

  • Use MUK 9.73 as the base colour

  • Add a touch of MUK orange concentrate

  • Mix this with MUK hybrid intense lotion in a 1:3 ratio to achieve the perfect pastel peach tone.

This formula, with the help of MUK products, is perfect for clients who want to embrace the playful allure of peach tones while maintaining a sophisticated edge.


3. Bronze Inspired by Jenna Ortega

For a celebrity-inspired bronze look inspired by Jenna Ortega, MUK provides the tools you need:

  • Mix 10g of MUK 6.45 with 5g of MUK 6.35

  • Combine with MUK hybrid lotion or MUK hybrid intense lotion in a 1:2 ratio

  • Add 5g of MUK equalizer to enhance shine and create bronzed reflections.

  • This striking result, achieved with MUK's premium hair colour products, is best suited for clients with a base level of 5 or 6, capturing the essence of Jenna Ortega's iconic style.

Image Credit: www.schutterstock.com


At Veaudry International, we are dedicated to equipping salons with the finest MUK products and the knowledge to excel in today's competitive beauty industry. Our exclusive MUK hair colour line and commitment to excellence make us the ultimate partner for salons seeking to offer the latest trends and keep their clients looking and feeling their best. Embrace the warmth and vibrancy of this season's colour trends with MUK and Veaudry International by your side.


GET IN TOUCH:



Blume Brands: L’ANZA Healing Hair Color & Care – Keep Creating



Welcome to the World of Healing Hair Color & Care

Create healthy, vibrant colour with low inventory, low overhead & a world of endless possibilities with L’ANZA.

  • Intermixable shades provide unlimited formulation creativity with low inventory.

  • 3-in-1 Hair Color: Permanent, Demi-Permanent, & Demi Translucent Formulas in One Tube.

  • Flower Shield Complex uses phyto-compounds derived from flowers to provide full-spectrum hair color protection.

  • Keratin Healing System® infuses essential moisture & minerals to heal hair from the inside out.

  • Easy-to-Mix Decolorizers provide smooth application with up to 7 levels of gentle, fast lift.



Contact us for more information of a new world of hair care!

Lanza South Africa



Office: +27 11 794 8820 Mobile: +27 83 697 3040 E-mail: hello@blumebrands.co Website: www.blumebrands.co


Instagram: @lanzasouthafrica


Blume Distributions (Pty) Ltd. Proud distributors of Quick Grow and Newtrino Exclusive Importer and Distributor of L’anza Exclusive distributors of Lineage



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