“THEY” is the most important word of the decade.
THEY is the absence of the concept of ‘other’ and the total embrace of self-expression.
THEY is for everyone, there is no need for conformity or fear or distinction between styles, there is only one style and that is your own style! We were very inspired by the people around us, our teams and kids, and the younger generation. They have a new and thrilling grasp of the concept of identity and acceptance, and I think it is a very important shift in the world.
“THEY” was voted the most important word of 2021, and has been added to numerous dictionaries for gender neutral usage. Merriam-Webster even introduced the gender-neutral honorific Mx. to their unabridged dictionary, forever ending the question of what to call someone whose gender is nonbinary. We wanted to capture the excitement and joy of being free to express yourself however you choose, and just the happiness of creative hair! THEY is the Harry Styles of hair collections, creativity and freedom together!
HAIRCUT & STYLING: Bernadette Beswick @be.the.exceptional.hairdresser
COLOUR: Stevie English @stevieenglishhair
PHOTOGRAPHER: Andrew O'Toole @andrewotoolestudios
MAKEUP: Chereine Waddell @chereine_waddell
STYLING: Jess Jade @jessica_jadehunter
