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Styles: Automata by Alfredo Valero, Spain

  • Writer: Brad de Waal
    Brad de Waal
  • Feb 26, 2022
  • 1 min read

AUTOMATA shows humans of the digital age, consumed and surrendered to the smoke that is sold to them as it were real and perfect lives, but which, in reality it’s facades of falsehood... Programmed human beings, lacking "soul" and sensitivity... Human beings that surround us and live among us today.


Impossible styles and makeup, reminiscent of the 80s and 90s, which do not seek naturalness, but falsehood, eccentricity and attracting attention.


The looks show a robotized humanity through striking and unnatural colors, but, above all, through a rigid postural language and a dehumanized look.











Hair: Alfredo Valero @alfredo_valero_blades

Hair Instagram: @blades_hair_studio

Photography: Santi Núñez @nunezimage

MUA: Isabel Bernardino @bo_project_makeup

Styling: Luisa Rodriguez @saviorbylu

Models: Filipa Ribeiro @filipa_ribeiro

Luisa Rodriguez @lupoulin

Products: Goldwell@goldwellpro_es




 
 
 

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