Style Inspiration: Soft Luxe by Authentic Beauty Concept, UK

Hair that's soft, authentic and beautifully wearable is a key pillar of the Authentic Beauty Concept brand, and something we strive to bring to life in our imagery. Creating the opportunity for our salon network to get on set and be a part of our story is something we also love to do and we are beyond proud of everyone involved in creating this gorgeous collection. Creatively led by brand ambassador Joseph Ferraro, this incredible team of experienced stylists worked together to produce a concise collection of looks that ooze lived-in luxury while still reflecting our key brand values.

JOSEPH FERRARO

DANIELLE WOOLLEN

MATT SURPLICE

RYAN NICOLETTI-DOWD

KIRBY BLYTH

KELLY VOWLES

Hair: Authentic Beauty Concept Team consisting of...

JOSEPH FERRARO - Creative Lead, Salon Owner at Joseph Ferraro Hair

MATT SURPLICE - Hair Stylist, Salon Owner at Spring is in the Hair

KIRBY BLYTH - Hair Stylist, Salon Owner at Hair by Kirby Blyth

DANIELLE WOOLLEN - Hair Stylist, Salon Owner at Clay Hair & Beauty

KELLY VOWLES - Hair Stylist, Salon Owner at Pixal-Rose

RYAN NICOLETTI-DOWD - Hair Stylist, Salon Owner at PRLA

Photographer: CHRIS BULEZUIK

Make-up Artist: MADDIE AUSTIN

Clothes Stylist: LEWIS CAMERON

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