Hair that's soft, authentic and beautifully wearable is a key pillar of the Authentic Beauty Concept brand, and something we strive to bring to life in our imagery. Creating the opportunity for our salon network to get on set and be a part of our story is something we also love to do and we are beyond proud of everyone involved in creating this gorgeous collection. Creatively led by brand ambassador Joseph Ferraro, this incredible team of experienced stylists worked together to produce a concise collection of looks that ooze lived-in luxury while still reflecting our key brand values.
JOSEPH FERRARO
DANIELLE WOOLLEN
MATT SURPLICE
RYAN NICOLETTI-DOWD
KIRBY BLYTH
KELLY VOWLES
Hair: Authentic Beauty Concept Team consisting of...
JOSEPH FERRARO - Creative Lead, Salon Owner at Joseph Ferraro Hair
MATT SURPLICE - Hair Stylist, Salon Owner at Spring is in the Hair
KIRBY BLYTH - Hair Stylist, Salon Owner at Hair by Kirby Blyth
DANIELLE WOOLLEN - Hair Stylist, Salon Owner at Clay Hair & Beauty
KELLY VOWLES - Hair Stylist, Salon Owner at Pixal-Rose
RYAN NICOLETTI-DOWD - Hair Stylist, Salon Owner at PRLA
Photographer: CHRIS BULEZUIK
Make-up Artist: MADDIE AUSTIN
Clothes Stylist: LEWIS CAMERON