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Style Inspiration: SCALA by Jose Garcia Peluqueros

Scala, the latest commercial collection from Jose Garcia Peluqueros, pays homage to the Italian Amalfi coast of the late 1960s. Inspired by the distinguished pride of the men of that era who frequented it, Scala reaffirms the sophistication of every detail with the aim of offering you a powerful and commercially appealing proposition.



Men sport side-swept pompadours and masculine cuts that embody the gallantry and unique style that characterized Italian gentlemen of the past.


In this trend, natural, grey or curly hair shows authenticity in both form and colour. Layered lengths project an innovative and modern style for that time, always respecting the individual's personality.


The selected colour palette for this collection includes warm and luminous tones, which harmonize perfectly with the characteristic hues of the Amalfi coast.










Hair: Jose Garcia Peluqueros @josegarciapeluqueros

Photography: David Arnal @davidarnalteam

MUA: Isabel García @isabelgarcia_irurzun

Styling: Fco. Javier Moral @fco_javier_moral

Products: Schwarzkopf Professional @schwarzkopfpro.spain

Video: Bukara Films @Bukara_films

Models: Mikel Armendariz, Felipe Dumar, Iñaki Guergue, Aitor Goikoetxea






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