Style Inspiration: Flower Pop by ELEVEN Australia

Brad de Waal
Apr 8, 2024
1 min read

Known for its images photographed in iconic Australian destinations, ELEVEN Australia shot the Flower POP! campaign through a much more micro lens. Opting for one model, this campaign focussed on varied bob transformations and how-to achieve different hair looks,

“I’ve always wanted to show the cut thatI love doing the most in one of our campaigns, and my clients are always asking what the best products are to style different bob hairstyles. Now with our new Flower POP! campaign, we’ve created a beautiful collection that brings my favourite product and hairstyle paring to life." says Joey.

So why Flower POP! do you ask?

“Given the hair looks for this campaign are either angular or textured, we wanted to add a oral element in the styling to give a soft playfulness to the overall look. And in the spirit of ELEVEN Australia, we love a ‘POP’ of colour in everything we do, so it just made sense." explains Andrew O’Toole ELEVEN Australia Photographer and Co-creative Director.

From the man who had the privilege of cutting the most famous bob in the world, the hair of Anna Wintour, Editor & Chief of VOGUE (check Joey’s Instagram if you haven’t seen it), Joey says that this is a haircut that everyone should embrace.