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Stay Golden! Promote milk_shake Color Care to Maintain Vibrant Hues This Winter

  • Writer: Brad de Waal
    Brad de Waal
  • Jul 13
  • 2 min read

Help Your Clients Stay Golden!


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Promote milk_shake Color Care for Maintaining Vibrant Hues Through Winter

As winter sets in, the combination of dry air, indoor heating, and cooler temperatures can take a toll on your clients’ colored hair. Now more than ever, it’s important to offer solutions that protect, preserve, and nourish hair color. That’s where milk_shake’s Color Care range shines—keeping color-treated hair vibrant, soft, and healthy all season long.

 

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Color Care That Works as Hard as You Do

The milk_shake Color Care system is specially formulated with milk proteinsIntegrity 41® antioxidant complex, and natural extracts to maintain brilliant color and improve hair structure with every wash. The line includes:

 

Color Care Shampoo – gently cleanses while protecting color vibrancy

Color Care Conditioner – softens and detangles with long-lasting shine

Color Maintainer Deep Conditioning Mask – ideal for daily protection and moisture

 

Whether it’s deep reds, icy blondes, or rich brunettes, this range ensures every shade stays true—even in the harshest weather.

 

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Go Green: The Vegan-Friendly Option

Clients are increasingly making eco-conscious choices, and milk_shake Color Care now offers a VEGAN-friendly option for those who want clean beauty without compromising performance. The Vegan Color Maintainer Shampoo and Conditioner deliver the same trusted results—hydration, color protection, and shine—using plant-derived ingredients and zero animal by-products.

 

Promote this range as a responsible, high-performance option that meets the ethical and lifestyle values of today’s clients.

 

Boost Your Retail Sales

Winter is the perfect time to recommend take-home color care. Position the Color Care range as a must-have maintenance routine after any color service. Use in-salon during treatments and educate clients on proper home care—this not only supports beautiful hair but also rewards loyal clients with professional results at home, every day between their salon visits.

 

💡 Tip: Create winter retail bundles or promotions that include the Vegan Color Care duo for added value.

 

Stay Golden, Stay Brilliant

Encourage your team to prioritize color protection education with every color client. When your clients see how their hues stay radiant through winter, they’ll trust your recommendations—and keep coming back.

 

For training, product knowledge sessions, or retail support tools, get in touch with us today.

 

Let’s keep your clients glowing—no matter the weather.

 

milk_shake® – Nature Meets Science, Beauty Follows.

To place your winter stock order or book a product training session, contact us at 021 552 2369.


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