• Reuzel

Reuzel's Latest Will Leave Your Clients Swaggering Out of Your Shop


Barbers, as you well know, beards are still one of the biggest male grooming trends of 2021. And with the launch of barber-brand REUZEL's latest beard products, you'll have your clients lining up and swooning over your trims and bomb products in no time.


Gone are the days where beards were unkept and unstyled. These days men like to take pride in keeping it groomed and fresh. Plus, the fear of the scratch is dispelled when the products you offer them keep their beard softer than a baby's first hairs.


If you know anything about REUZEL, you'll know that every product is formulated with barbers and their clients in mind: whether you run a gentleman of gentleman-type establishment, or you're all about the ruffian-come-scumbag vibe. Each men's grooming product brings out the best of your cuts and trim, and it doesn't cramp your or your client's style.


This year beards are blazing, and it's no coincidence that REUZEL should splash the market with 3 NEW products.


BEARD WASH: Clean & Fresh

A creamy, conditioning, and cleansing wash for beard and face. It gently removes residue and oil while cleansing and moisturising both the beard and skin underneath. Apply a small amount of BEARD WASH to wet hands and massage into facial hair and skin, then lather and rinse thoroughly. During use, firmly massage the skin underneath the beard, this will exfoliate it and result in a healthy, itch-free face.


Why you'll love it?

  • Cleanses and conditions the beard

  • Keeps the beard moisturised

  • Won't clog pores

  • Rinses clean

  • A light, refreshing scent


Main ingredients?

Calendula Extract: For hydration

Shea Butter: Promotes strong antioxidant activity

Apricot Oil: Moisturising and non-comedogenic



REFRESH: No-Rinse Beard Wash

An emergency shower in a bottle! No need for a shower or sink, REFRESH is a no-rinse shampoo to freshen up beards. Apply 1-2 pumps to a dry beard to freshen it and then comb through for a clean and soft feel. Top tip, wash your client's beard with this product first before doing a trim.


Why you'll love it?

  • Instantly freshens beards

  • Softens coarse hair

  • Keeps beards moisturised

  • Promotes thicker hair

  • A light, refreshing scent


Main ingredients?

Calendula Extract: For hydration

Shea Butter: Promotes strong antioxidant activity

Apricot Oil: Moisturising and non-comedogenic



BEARD SERUM: Clean & Fresh

A perfect blend of moisturisers for a light oil that will not weigh beards down, leaving it with a natural, non-greasy finish. Apply 2-3 drops of BEARD SERUM to soften and tame your client's beard, while hydrating the skin underneath. REUZEL BEARD SERUM can also be used as an excellent pre-shave or shave oil.


Why you'll love it?

  • Formulated for the beard and skin underneath

  • Softens the beard

  • A non-greasy formula

  • It won't clog pores

  • A light, refreshing scent


Main ingredients?

Argan Oil: Omega-9 fatty acid to repair and promote strength and softens

Vitamin E: Antioxidant

Calendula Extract: For hydration

Shea Butter: Promotes strong antioxidant activity

Apricot Oil: Moisturising and non-comedogenic


Want to stock the latest from Reuzel? Contact your Sales Rep or 0860 104 109.

New client? Sign up for an account.


About REUZEL (’roo-’zel)

The founders of Reuzel, Leen and Bertus, started learning men’s haircutting when they were just fourteen years old. With their love of classic barbering and the influences of Rock ’n Roll, Kustom-Kulture and its subcultures, it was inevitable that one day Leen and Bertus would open Schorem Haarsnijder en Barbier, an old-school, men’s only barbershop in the heart of Rotterdam, Netherlands. With more than 50 years of barbering and grooming experience, these barbers formulated pomades worthy of their exacting standards. They dug deep into the history of pomades to formulate Reuzel, believed to be the world’s finest pomade. Reuzel is the Dutch word for lard and is merely a wink to the past when pomades were made from animal fats and fragranced with apple. Reuzel products do not contain animal fats.

Create classic and modern styles favoured by greasers, psychobilly’s, rockers and other fine gentlemen, with Reuzel grooming and styling products – from shampoo, to blow-dry, to finish.


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