Use the following to promote retailing within your salon:
Client days or events to promote retail products | salons should involve their suppliers to assist them to sell retail to the end-users;
Give-aways | salon owners know their client base and therefore know what products clients will respond to as a give-away;
Discounts | negotiate a special discount for retail products from your supplier and pass such discounts on to your clients
Free products | negotiate free products from your supplier and pass such free products on to your clients
Competitions | Involve your clients in competitions on your social media pages
Free blow-dry | if you haven’t seen you client in a while, invite them for a free blow-dry so that they can experience that they are safe in your salon.
Salon online shops | if salons want to compete online, they should invest and develop online shops for their salons from which their clientele can purchase their retail products. Online shops could generate much needed retail turnover and their salon clientele will be more loyal to such a salon than buying elsewhere
Need more tips? Read our full article HERE.
