Renew, Repair, Restore: The Keune Hair Reset Ritual
- Brad de Waal
- 2 days ago
- 3 min read
After weeks of sunshine, beach days, pool dips and heat styling, the reality sets in once the festive break is over. Clients return to the salon with hair that feels dry, looks dull and refuses to behave the way it did before summer. It’s a familiar pattern and one of the most valuable opportunities on the salon calendar.
South African summers are tough on hair. UV exposure fades colour, salt and chlorine strip moisture, and relaxed holiday routines often mean more heat styling and less consistent care. The result is rough texture, weakened elasticity and a visible loss of shine across every hair type.
At this point in the year, it’s not just about correcting damage. It’s the ideal moment to reset habits and guide clients toward healthier hair for the months ahead.
“Recovery services create one of the strongest trading opportunities,
especially at this time of the year. Clients are looking for change and
hair rituals offer high value and repeat bookings for salons.”
Julie Rimmer, Keune Education Manager
As routines settle and clients shift back into everyday life, they’re more open to guidance, structure and realistic routines that deliver results. This is where professional consultation becomes especially powerful. A post-holiday recovery ritual helps clients feel supported and positions the salon as a trusted partner in their wellbeing.
The Keune Hair Reset Ritual is designed as a complete recovery experience to detoxify, repair and hydrate hair. It’s practical, results-driven and indulgent enough to feel like a genuine reset.
Step by Step
Step 1: Detox & Balance
The first priority is removing everything summer leaves behind. Perfect Clarity Clarifying Shampoo gently dissolves chlorine, sunscreen residue, salt build-up and excess oils without stripping the hair. It’s an ideal starting point for clients returning from beach or pool holidays. For congested or flaky scalps, the Perfect Clarity Exfoliating Treatment adds an extra layer of detox.
Step 2: Repair What Summer Broke
Sun exposure and heat don’t just dry hair out, they weaken it internally. The salon-exclusive Bond Fusion Pro Service rebuilds broken bonds and restores strength and elasticity in two simple phases. It’s particularly effective for clients experiencing UV damage, chemical stress or post-summer fragility. Pairing it with Vital Nutrition Protein Spray or the Velvet Smooth Mask helps restore softness, control and resilience.
Step 3: Hydration That Lasts
Once the structure is repaired, the focus shifts to moisture. Vital Nutrition Spa Cream Bath delivers deep hydration and silkiness in minutes, especially when paired with gentle heat or steam. For very dry, sun-depleted hair, the Radiant Gloss Mask or llume Infusion brings back luminosity without weighing the hair down.
Step 4: Seal & Protect
The final step is protecting hair. Anti-Fade Colour Protection Leave-In Spray shields against UV exposure, dryness and everyday environmental stress while keeping hair smooth and manageable. Styling finishes such as Luminous Coat, Velvet Smooth Silkening Polish or Leave-In Curl Cream seal the cuticle, enhance texture and maintain radiance.
To place an order or to learn more about Keune, please contact your mhb sales consultant. If you are a new client, please call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.
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