• KAO South Africa

Record-Setting Kao is in World’s Most Ethical Companies for 15th Consecutive Year


Kao, the parent company of Goldwell and KMS among other leading brands, has been included in the World’s Most Ethical Companies list for a record 15th consecutive year.

This incredible achievement makes Kao the only Asian company to have made the list every year since the rankings began in 2007.

The World’s Most Ethical Companies list is compiled by the Ethisphere Institute, and recognises companies that have shown outstanding performance in their transparency, integrity, ethics and compliance.


Thoughtful, purposeful consumption is at the heart of Kao’s business. They are committed to the highest standards in ethics and compliance, corporate responsibility, culture of ethics, governance, and leadership and reputation. This award has shown Kao to be at the forefront of setting ethical standards in the industry globally.

“Our business has always been based on walking the right path,” explains Yoshihiro Hasebe, Kao’s President and CEO. “We should always strive for improvement, and as CEO, I am determined we continue to make ethical decisions in this ever-changing world.”

Kao’s purpose is to create a Kirei life for all – this Japanese word describes something that is both clean and beautiful. This is about appearance but also attitude, creating products that offer great value to consumers and society. The recent global pandemic also showed Kao’s focus on caring for their employees worldwide, with an emphasis on employee safety, work-from-home initiatives, and generous provision of sanitising products.


If you would like to find out more about the phenomenal Goldwell and KMS products, and how Kao’s great service and ethos can benefit your salon business, get in touch with their friendly team today.

Tel: 011 312 5070

Email: kevin.tabilo@kao.com

Love Goldwell / KMS approach to ethics?

Like their Facebook pages HERE for Goldwell and HERE for KMS



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