One Ultimate Collection. Three Targeted Solutions.

The beauty of the Wella Professionals Ultimate Collection is that it allows you to create personalised care solutions for every client by recognising that hair concerns rarely exist in isolation. The Ultimate Collection is a complete care system designed to address three of the most common hair needs: smoothness, repair and colour protection.

The collection includes Ultimate Smooth, Ultimate Repair and Ultimate Color, each powered by advanced technologies inspired by skincare and developed to deliver professional results both in the salon and at home. Because the ranges complement one another, your clients can combine solutions to address multiple concerns simultaneously.

For example, pairing Ultimate Smooth with Ultimate Repair Miracle Hair Rescue creates a combination of stronger, smoother and more manageable hair, while colour clients can incorporate Ultimate Repair treatments to strengthen hair while maintaining colour vibrancy.

Ultimate Smooth: Instant Frizz Control and Silky Shine

For clients struggling with dry, dull or frizzy hair, Ultimate Smooth offers the perfect solution. The range delivers deep nourishment and visible smoothness in just 30 seconds.^#

The innovative formula combines squalane, derived from sugar cane and widely used in premium skincare for its moisturising properties, and Omega-9, which nourishes and protects the hair fibre from the inside out. Together, these ingredients help moisturise the cuticle, smooth the hair surface and create a lightweight protective barrier.

Also in the Ultimate Smooth range is Glass Liquid Layer, a salon-exclusive treatment designed to deliver instant smoothness and glass-like shine. This colour-safe formula smoothes the cuticle and creates a lightweight protective layer around the hair for immediate glass-like results.

Ultimate Repair: Inside-and-Out Hair Repair

Hair damage remains one of the biggest concerns for salon clients. Daily heat styling, chemical services, UV exposure, pollution and mechanical stress all take their toll. In fact, consumer research shows that 9 out of 10 women engage in at least one daily habit that damages their hair.^#

With Ultimate Repair, rather than focusing solely on internal bond repair, the range targets both the inside and outside of the hair fibre.

At the heart of the Ultimate Repair technology are two powerful ingredients: Alpha Hydroxy Acid (AHA), which rebuilds hydrogen bonds deep within the cortex to strengthen the hair from the inside, and Omega-9, a bio-identical lipid that replenishes the hair’s outer protective barrier by smoothing and sealing the cuticle. The result is deep repair for all hair types and textures and visibly healthier hair in as little as 90 seconds.^#

Ultimate Color: Long-Lasting Vibrancy for Colour-Treated Hair

Creating beautiful colour is only part of your job as a stylist. Making that colour last longer between appointments is equally important.

Developed specifically for colour-treated hair, Ultimate Color helps preserve salon-fresh vibrancy for up to 10 weeks^# while supporting healthier looking, more radiant hair.

Powered by patented Metal Purifier technology to protect colour from dulling metals, glycine to neutralise free radicals and Vitamin B5 to replenish moisture and lock it in from scalp to ends. The formula helps protect colour integrity, reduce fading and improve overall hair condition.

The Wella Professionals Ultimate Collection is a flexible system that not only supports your salon work, it also creates an opening for retail conversations with your client and a care approach that fits her needs.

To stock the Wella Professionals Ultimate Collection in your salon, please contact your MHB sales consultant. If you are a new client, please call MHB Telesales on 0860 104 109 and a sales consultant will be in touch.

^#Based on instrumental and regimen testing by Wella Professionals. Results may vary depending on hair type, condition and usage.

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