New Wella Professionals Ultimate Color – The Latest Addition to the Ultimate Care Range

As a stylist, you know that magical moment when your client’s transformation is complete, the tone is perfect, and she leaves the salon thrilled with her new colour. The real challenge after that is to keep that colour looking as fresh and vibrant as the day it was done. But even the most precise colour formulation can lose vibrancy without a dedicated aftercare system. And standard haircare just isn’t designed to preserve salon colour. It takes targeted technology to protect tone, reduce fade, and maintain that ‘just done’ finish for longer.

This is where NEW Wella Professionals Ultimate Color becomes an essential extension of your colour service and retail offering. Designed specifically for colour-treated hair, the all-new regimen delivers up to 10 weeks of colour vibrancy^* while supporting visibly healthier, more radiant hair from the very first wash.

Powered by patented technology, Ultimate Color goes beyond conventional at-home maintenance product ranges. It actively works to protect colour integrity while improving hair condition, helping you extend the life and impact of your work in between appointments. It also addresses a key cause of fade – over-washing – by incorporating a streamlined system that reduces the need for multiple rinse steps through an effective leave-in treatment approach.

For stylists, it offers a simple truth: better at-home care means better colour retention, stronger client satisfaction, and more consistent results between salon visits.

Here’s how the four-step system supports your colour work:

Discover the Ultimate Color Range

Ultimate Color Sulphate Free Shampoo

A gentle, scalp-soothing cleanser designed to protect salon colour. This sulphate free shampoo moisturises and detoxes hair from colour distorting metals. Formulated with Metal Purifier, Glycine and B5, it helps defend against free radical damage and maintain hydration from scalp to ends to support longer-lasting colour.

Ultimate Color Conditioner

A quick and easy to rinse conditioner that revitalises coloured hair while reducing breakage. Its Glycine and Vitamin B5 blend helps hydrate the cuticle, reduce porosity and support colour retention.

Ultimate Color Leave-In Mask

A lightweight, multi-protection mask that reduces rinse steps while delivering continuous care after the salon visit. It helps protect against mechanical stress, heat styling, UV exposure, frizz and breakage. Enriched with antioxidants and moisturising ingredients, the result is stronger, smoother hair that holds colour better for longer.

Ultimate Color Shine Spray

The ultimate finishing step for salon results at home. This shine-enhancing spray smoothes the hair to beautifully reflect light, leaving colour looking vibrant and polished.

*With regular use of the Ultimate Color regimen from salon to home.

To stock Ultimate Color and other Wella Professionals products in your salon, please contact your mhb sales consultant. If you are a new client, please call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.

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