Jun 7, 2023

NEW Wella Signature Naturals: Trend Launch Evening

The Wella Signature Naturals Trend Launch brought together the hottest social media influencers and beauty enthusiasts for an evening of creativity and inspiration. The A/W’23 event was held at Excentric on Kloof in Cape Town and showcased three all-new Signature Naturals shade trends and techniques, all while offering guests the opportunity to connect and mingle with industry professionals and other social media influencers.

A/W’23 Signature Naturals trends

Senior Wella Ambassadors Flo Neacsu and Charles Junior Louw took to the spotlight, sharing their Signature Naturals trend creations, insights and techniques. These included a showcase of four natural-looking and understated techniques and a question and answer opportunity to ensure that guests stay ahead of the trends.

Signature Naturals enhances natural beauty and individuality and the ambassadors’ models did just that. #rockyournatural

Flo’s expressive Intense Brunette perfectly mimicked sun-kissed hair with warm tones and zero brassiness. His Smoky Lavender, created from blonde, gave us a perfectly cool brunette with dark olive undertones, proving that natural doesn’t have to be boring!

Charles Junior concentrated on the character blondes trend and his Mirror Lights delivered delightful creamy blonde pops with a halo technique.

Modern Hair & Beauty Marketing Team: Ashleigh Bills – Digital Marketing Coordinator, Lilli du Plessis – Digital Content Manager, Natalie Blom – Marketing Assistant, Tiffany Steenkamp – Senior Brand Manager, Tammy Jansen van Rensburg – Marketing Manager.

Sebastine Pepler (@sebastinepepler) – Hair Stylist & Make-up Artist, Andrea Hurter (@chameleonqueen_sa) – Make-up Artist, Daniela Di Giovanni – Key Account Manager Media24, Candice-Lee Kannemeyer (@candiceleekan) – Content Creator & Beauty Blogger.

Hair and beauty go hand in hand, and make-up artist Andrea Hurter (@chameleonqueen_sa) complemented the Signature Naturals hair trends with her equally natural and beautiful make-up creations. Did you know that faux freckles are a thing!?

@looks_bylilli, @tamsyn_jack, @catherine.groenewald

Sarah Ternent (@caseofthecurls) – Content Creator, Aamirah (@aamzaj) – Content Creator

@rusultaan_ @fouziahilton @ladystark

The combined energy of social media influencers with the expertise of industry professionals was a celebration of creativity and the power of trends. Guests left inspired, informed, and ready to embrace Wella’s Signature Naturals trends.