NEW Wella Color Xpress: Quick, Convenient, Reliable
- Brad de Waal
- Aug 13
- 2 min read
As the No. 1 Salon Colour Brand in the World1, Wella Professionals continues to set the standard for first-class colour with NEW Color Xpress ME+, an innovative permanent hair colour for Xpress Root Touch-Up Services.
This breakthrough hair colour solution efficiently and reliably delivers up to 100% grey coverage in only 10 minutes without compromising quality. Color Xpress is perfect for today’s time-sensitive clients and offers a perfect opportunity to boost salon visits, increase revenue per appointment, and attract walk-in clients looking for a root touch-up.
Why Color Xpress?
Women are looking for quick and effective beauty treatments and services that cater to their fast-paced lifestyles. Specifically, 14% of women don’t colour, or stop colouring their hair, because it’s time-consuming2. With its quick 10-minute development time, Color Xpress gives you the perfect opportunity to offer an Xpress Root Touch-Up service at a speed that will keep your clients coming back, whether it’s for a last-minute touch-up, a special occasion, or simply fitting beauty care into her packed routine.
“Color Xpress is a game-changer for stylists. It allows us to meet the growing demand for express services without compromising on quality or results. It’s the perfect blend of innovation, speed and client satisfaction,” says Marco Firriolo Wella Professionals Ambassador.
What Makes Color Xpress Unique?
Powered by cutting-edge ControlX technology, Color Xpress revolutionises hair colouring. With its fast-acting ammonium carbonate – a new-to-Wella Professionals alkalizer that acts as a supercharged magnet – it pulls the colour dyes together very quickly to form colour molecules in only 10 minutes, preventing colour from over-processing.
Color Xpress also includes a revolutionary built-in Metal Purifier to encapsulate metals, avoiding any extra damage caused by free radicals. Not only efficient, Color Xpress is also a conscious choice for clients and the planet, with a vegan formula and packaging made from recycled materials.
11 Shades for Xpress Root Touch-Ups
Color Xpress offers a smart palette of 11 shades crafted to seamlessly blend with existing hair colour to deliver flawless root touch-ups. This easy-to-use formula is mixed 1:1 with Welloxon Perfect and is suitable for brush and bowl or bottle application.
Color Xpress for Your Backbar
Color Xpress by Wella Professionals is here to bridge the gap between convenience and professional quality with a reliable, quick solution. To learn more about this breakthrough product or to order stock for your backbar, please contact your mhb sales consultant. New to mhb? Call Telesales on 0860 104 109 and a sales consultants will be in touch.
Wella Professionals, the No1 Salon Colour Brand in the World1, is exclusively distributed by mhb in South Africa.
1 Based on Wella Master Brand USD sales on the 2024 Professional Hair Care Global Serie for the hair colouring products category published by Kline.
2 Consumer H&P 2022: QBA0. Please select all reasons why you are considering stopping colouring your hair/you don’t colour your hair more frequently?
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