A new brand which takes the ingredients and ethos behind clean beauty and applies it to nourishing haircare. ORI Lab is the result of decades of exploration in organic botanicals, vegan ingredients and sustainable practises, created with love by NAK Hair – one of the leading salon vegan haircare brands. The focused collection of core products is organic haircare at its purest; kind to skin, kind to hair and kind to the environment.
New brand ORI Lab blends organic haircare with clean beauty science, made with love by NAK Hair
ORI Lab brings beloved and proven ingredients from the world of skincare to its thoughtfully crafted haircare collection. Clean beauty is a global movement and today’s consumers are making considered choices about the products they use on their skin and hair. The ORI Lab collection is made from tailored organics farmed, harvested and processed without exposure to any unwanted substances, giving the purest effects by nature. Every product in the ORI Lab collection starts from its Clean Beauty Base, a blend of ingredients comprising Niacinimide (a form of vitamin B 3) which fortifies the skin and hair balance to promote overall wellbeing, Hyaluronic Acid plumps, conditions and moisturises the hair and skin, Aloe infuses the hair and skin with a protective veil of vitamins, minerals and amino acids and Marshmallow gently soothes and protects the hair and skin. Together these clean ingredients set the tone for absolute hair hydration and each product is elevated with Beauty Boosters – a unique blend of thoughtfully tailored ingredients to nourish and nurture the diverse variety of hair types.
These organic ingredients are much kinder to the environment than non-organic alternatives, and this is just one of many sustainable choices ORI Lab makes to give more than it takes from our beautiful planet. Each ORI Lab bottle is mindfully made from 100% rescued plastic, giving land waste a new life housing its organic formulas, and its brochures and promotional items are printed on recycled board with soy based inks. The brand is committed to sustainable practices across every area of the business, such as reducing its supply chain emissions by working with a local network.
Alongside its clean organic ingredients and sustainable ethos, ORI Lab celebrates the rituals of great haircare. Self-care may feel like an overused phrase but right now it’s important to find rituals to cope with the stressors of everyday life. ORI Lab is a haircare brand your clients can spend time with, building little moments of calm into their day. It’s an opportunity to take a breath and nourish hair with a clean beauty regime that rivals your clients’ skincare, knowing that the brand they’re using has put thought, ethics and love into every element of its collection.
The ORI Lab Range Has Four Core Collections:
Cleanse and Condition
ORI Lab has five different Cleanse and Condition sets in the collection: Restore, Plump, Curl, Blonde and Calm, each built from the Clean Beauty Base and infused with individual Beauty Boosters.
Restore Cleanse & Condition features snowflower, camelia oil and oat extract to delicately restore colour-treated and fragile hair. Curl Cleanse & Condition has a silicone-free formula with flannel flower, rice protein and wild rosella to saturate the hair strands and enhance the shape and movement of natural curls. And Blonde Cleanse & Condition’s brightening formula has the Beauty Booster of camellia oil, quinoa protein and blue cypress. ORI Lab encourages a double cleanse ritual with three to five minutes of conditioning, allowing the product to fully absorb into the hair and scalp.
Daily Essentials
ORI Lab Daily Essentials are hair-enhancing products for everyday and feature the Ends Remedy, a superior leave-in moisturiser which smooths, detangles and hydrates the hair strands, as well as protecting it from heat and UV. Its Beauty Booster includes Avocado Oil for optimum nourishment and hydration. The second Daily Essential is ORI Lab’s Moisture Foam, infused with Beauty Boosters of cucumber, snowflower and finger lime to reinvigorate hair strands to awaken curls and waves. Both products can be used in wet or dry hair.
Treatments
ORI Lab Treatments are three products offering the ultimate self-care rituals for all hair types. The Restore Treatment is designed to hydrate and detangle all hair types, worked through hair after washing and rinsed after a few minutes to allow Beauty Boosters to soak into each strand. The Rescue Masque is infused with cocoa butter, oat extract, sunflower and marula oil to intensely nourish damaged hair and the Overnight Dew Serum nourishes and restores while you sleep with a lightweight but luxurious hydrating formula.
Style and Finish
The final ritual in exceptional haircare, ORI Lab’s Style and Finish products comprise the Curl Crème, Finishing Crème and Gloss Serum to enhance a range of hair types pre-styling and / or blow drying.
ORI Lab is made with love in Australia by NAK Hair, the leading salon vegan haircare brand with a down-to-earth culture, creating beautiful and thoughtful haircare for everyone. Queensland-based NAK Hair has always embodied the principles of clean beauty with its plant-based ingredients, company practises and brand ethics and ORI Lab sees the company enter the world of clean beauty and certified organics.
ORI Lab is available from a select group of NAK Hair salon stockists. For more information about ORI Lab contact:
Tel: 021 137 2053
Email: info@saloneco.co.za
Website: nakhair.com.au/collections/ori-lab
Instagram: @ori_lab_sa