Milkshake Launches New Decologic “Black Light” Lightener for Cool Blond Shades

What a stunning launch! milk_shake has pioneered a highly efficient lightening solution to create those sought-after cool blond shades in hair.

Using brand new technology, decologic black light can lighten hair up to 7 levels, while eliminating warm tones from the hair.

This black lightening cream has a double action.

• Charcoal and pigments inhibit the warm melanin within the hair, for natural-looking neutral, cool or grey colour tones depending on the base level and oxidising strength.

• Fruit sugar complexes repair and protect the hair during lightening.

The combination of the lightener strength, the dark pigments, and the precious oligosaccharides create perfect blonde shades, leaving hair healthy and nourished.

The special components within the cream base create a soft emulsion that makes the product gentle on the hair, with maximum respect, while effectively lightening up to 7 levels. Easy to use, it won’t drip or expand, and will maintain fluidity during application.

The Power of Charcoal

Black, weightless, plant based charcoal can absorb particles that are harmful to the scalp and hair while supporting the ultramarine pigment that counteracts yellow and brassy tones, for a perfect grey-neutral result.

Fruit Oligosaccharides

These fructans are very flexible and mobile, able to penetrate deeply into the hair, filling the empty spaces to give body to weakened or damaged hair fibres. They keep the hair’s surface hydrated and offer protection from the alkaline effect of lightening.

Active Ingredients

Decologic black light also contains:

Organic cranberry extract – this is packed with precious vitamins and minerals, as well as plant flavonoids to protect and revitalise hair.

Clay – the golden clay from Brazil is highly compatible with hair and smoothes the cuticle, helping to repair the hair for a glorious appearance.

Silk proteins – these have a high affinity with the hair’s keratin, conditioning and protecting for manageability and shine.

Argan oil – this covers the hair shaft, protecting it from heat and styling tools, while nourishing it and making it shinier and easier to comb.

White beeswax – this emolient product contains a rich blend of lipids to protect the scalp and hair.

Eco-friendly packaging – the aluminium tube is fully recyclable, and the box is made with sustainably managed FSC-certified paper.

Keen to experience the ultra cool lightening effects of this magical new product in your salon?

Contact the friendly Milkshake team today!

Contact milk_shake on:

Email: marku@z-one.co.za or georg@z-one.co.za

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