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Milk_shake’s Afro Curl Focus– Special Retail Care for Ethnic Hair Needs



Great news: milk_shake loves the curl!

Our well known and proven hair care products are specially designed to naturally cleanse and nourish curly hair of all textures, to de-frizz, strengthen and moisturize any fro, and leave your clients’ hair shiny and richly luxuriant.


You know your clients and that caring for ethnic hair can be a challenge when you're not sure where to start. milk_shake hair care products provide a simple, yet effective solution in preventing ethnic hair problems such as breakage, dandruff, hair loss and itchy scalp.



With our specially curl-focused milk_shake hair care products and the following hair and scalp treatment routine, you can provide a fabulous solution for your clients. Help them create and maintain their lustrous curls with special retail home care that makes hair supple and manageable and helps to maintain optimal hair hydration and hair colour, leaving hair soft and shiny after and between salon visits.


Milk_shake curl-centred products are scientifically formulated for the best curl texture care: with organic pracaxi and babassu oils, milk proteins, fruit extracts, Integrity 41® and quinoa proteins. Paraben & sulphate free.



STEP 1:

Deep Cleansing and Pre wash

milk_shake deep cleansing shampoo

• first step: Cleanse the hair thoroughly of all residue

Deep cleansing shampoo for all hair types, our SLS-free milk_shake deep cleansing shampoo gently removes styling product residue and chlorine from hair. With fruit and honey extracts and milk proteins, it cleanses the hair deeply but gently, maintaining the hair's moisture balance.


nourishing muru muru butter

• nourishing butter for hair

A unique nourishing blend for a deep treatment that leaves hair soft, nourished and lustrous immediately after the first application. Paraben free.

How to use:

• very damaged hair: distribute over dry lengths and ends before cleansing, massage through and leave in for 3 to 5 minutes. Cleanse with nourishing shampoo and continue with nourishing conditioner.

• dry hair: mix the nourishing butter with the intensive treatment, distribute over hair after cleansing, massage through and leave in for 3 to 5 minutes. Comb through, then rinse.


STEP 2:

Shampooing

milk_shake curl passion shampoo

• shampoo scientifically formulated for curly hair

Cleanses and conditions all hair types gently and deeply, giving softness and manageability. Helps to make curls bouncy, flexible and long-lasting.

How to use: distribute evenly over damp hair, lather, then rinse. Repeat if necessary. Follow up with milk_shake® curl passion conditioner.


STEP 3:

Conditioning

milk_shake curl passion conditioner

• conditioner for curly hair

Softness and manageability for all hair types without weighing the hair down. Helps to make curls bouncy, flexible and long-lasting.

How to use: distribute evenly over clean, damp hair, leave in for a few minutes, then rinse. Follow milk_shake® curl passion leave in spray.


STEP 4:

Treatment

milk_shake curl passion leave-in Treatment

• leave in spray for curly hair

A treatment spray to give softness and manageability. Helps to make curls bouncy, flexible and long-lasting.

How to use: distribute evenly over clean, damp hair and proceed with styling.


STEP 5:

De-Frizz

milk_shake no_frizz milk

• moisture & shine milk for frizzy hair

Helps eliminate frizz during styling and protects hair fibre from styling tools while blow drying. Makes hair supple and manageable and helps to maintain optimal hair hydration. Contains date palm extract and crambe oil for exceptional conditioning. Maintains hair colour and leaves hair soft and shiny.

How to use: apply by massaging onto clean, damp hair. Do not rinse, comb, and style. Improves the appearance of hair and curl definition when used after styling.


STEP 6:

Shaping

milk_shake curl shaper

• shaping fluid for curly hair

Ideal for defined and enduring curls. It intensifies the hair’s natural texture, giving control to defined curls and perfecting soft waves. Its specific formula guarantees an anti-frizz action, shine, and colour protection.

How to use: apply to clean, damp hair and proceed with styling.


STEP 7:

Seal in Moisture

milk_shake argan oil

• argan treatment oil for all hair types

Thanks to its unique organic argan formula, it instantly conditions and nourishes hair leaving it soft, vibrant, with added volume and exceptional shine.

How to use: massage a few drops onto palms of hands and distribute through hair, before or after styling.



Be the Expert your Clients Rely on – Special Hair Care for Textured, Curly Hair


For Breakage / dandruff / hair loss / itchy scalp, we recommend avoiding the following:

Breakage

The best way to avoid breakage is to ensure that the ends of the hair are adequately moisturised and regularly tucked away in protective styles or low manipulation styles. Ethnic hair is more vulnerable to breakage when it is damaged by rough handling, chemical use or heat styling.


Dandruff

To avoid dandruff we need to get rid of the causes and take care of our scalps. Hair needs to be washed frequently with a good SLS free shampoo and conditioner such as milk_shake curl passion shampoo and conditioner. It also helps to keep the scalp moisturised.


Hair Loss

Avoiding tight braids or extensions as well as relaxers will help escape hair loss. We recommend milk_shake curl Passion Leave-In Treatment to moisturize and strengthen the hair.


Itchy Scalp

Washing hair more frequently and not allowing products to build up will help keep itchiness away. We also recommend milk_shake deep cleansing shampoo and no_frizz milk to make the scalp happy and healthy.


With milk_shake’s specially designed retail products for textured ethnic hair, your clients can love and enjoy their healthy, beautifully curly hair!


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