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Introducing OPI Downtown LA Collection



Listen up! The summer season is on its way, along with sandals and outdoor living so it’s time to up your nail colour service game and stock up on your retail shelves. Modern Hair and Beauty, new distributor of OPI in South Africa, celebrates its launch into the market with 12 sizzling OPI nail colours from the Downtown LA Collection.

The Downtown LA Collection

With historic architecture, sprawling street art, and open sky, Downtown LA changes from day to night inspiring artists with its spectrum of rich, vibrant hues. The inspired collection of 12 rich, bold shades is available in Nail Lacquer, Infinite Shine, and GelColor.


On offer in South Africa are three categories of OPI nail care: Nail Lacquer, Infinite Shine, and GelColor. Colours are available in all the categories giving you and your clients the choice lacquer, treatment or gel-like finish.

1. OPI NAIL LACQUER

Winner of the 2022 Glamour Beauty Award for The Best Nail Lacquer

Although nail polish has been around since the 1930s, OPI ignited the culture of beauty and passion into nail polish through idiosyncratic names, seasonal collections, and unexpected collaborations with, for example, Dell computers and Coca-Cola. Its formula revolutionised the nail category to what it is today.


Iconic favourites are always available and new, limited edition fashion collections are introduced every season.

In addition to colour nail lacquer, OPI Nail Lacquer Base Coats and Top Coats are available in brilliant shine and matte finish.

2. OPI INFINITE SHINE

The Next Generation of Nail Colour

Let’s face it, not all long-lasting nail polish products are created equal. If you’re longing for long-lasting shine look no further than OPI’s Infinite Shine Collection.


Infinite Shine is a 3-step system to long-lasting nail polish colour. With ProStay Technology, this polish remains vibrant for up to 11 days!

Infinite Shine 1 Primer: A base coat nail polish that provides optimum sticking power for colour. Prevents staining.

Infinite Shine 2 Long-Wear Lacquer: Delivers real depth with ultra-rich, vivid colours.

Infinite Shine 3 Gloss: Provides a durable finish that cures to a mirror shine in natural light. Dries naturally.

3. OPI GELCOLOR

The Nail Category Game-Changer

More popular than nail lacquer and the worldwide #1 finish of choice. Shine-intense shades cure in 30 seconds and last for weeks. From its distinctive bottle to its unbeatably fast application and lightning-speed cure, OPI GelColor redefines the gel service. Every OPI GelColor has a matching OPI Nail Lacquer.

In addition to nail colour GelColor Base Coats and Top Coats are available.



The World Leader in the Professional Nail Care Industry

OPI, a division of Wella Company, is the world leader in the professional nail care industry*. Along with Modern Hair and Beauty, its South African distributor, it is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colours and iconic names, OPI’s heavily-pigmented lacquers are super-rich, long-lasting, and chip-resistant – offering affordable luxury to your customers.

OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics.


*Kline (2018), Professional Nail Care 2018: Global Market Brief. View report here.

Have any questions about OPI? We’re here for you. DM us on Instagram and we’ll share all the details.

OPI for your business

To stock OPI please call MHB Telesales on 0860 104 109 or contact your Modern Hair & Beauty sales representative. OPI Facebook Instagram Website

Modern Hair & Beauty



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