Marketing is necessary if you want your business to survive, let alone grow, but that doesn’t mean it needs to break the bank. These small business marketing tips can help you to actively invest in your business so you can get the most out of any budget that you have available.
Here are 5 marketing tips, which won’t break the bank:
1. Always carry business cards with you: Business cards give you a quick way to exchange information and they can lend some credibility and professionalism, too. You can meet potential clients, suppliers, or even employees pretty much anywhere, so you want to be prepared.
2. Utilise your network: Your network already knows and hopefully trusts you. Reaching out and letting them know that your business is open and what you can do for them is all that’s needed. This can be effective even if it’s a single Facebook post letting your friends know about your goods and services.
3. Offer incentives for referrals: Let your current clients know that if they send you a referral that turns into a customer, you’ll incentivize them on their next service or product purchase. Referrals from clients will give you warm, qualified leads. These referrals will know what to expect from you and your clients won’t send them your way knowing they’d be a nightmare client or on too tight of a budget to be able to afford your services and or products.
4. Work with other businesses: Partnering up with other businesses is a great way to go. This could be suppliers, but it could also be other businesses within the scope of the Hairdressing, Cosmetology, Beauty and Skincare Industry or other complementary industries that share a target audience with you. Offering package deals together, like come in for a facial and receive a voucher for Botox from a qualified medical professional as an example.
5. Keep your social presence up to date: Your online presence should be updated consistently and regularly. Engagements with your audience on all social media platforms and digital platforms such as email and WhatsApp or telecommunications such as SMS should have a goal in mind, like getting your audience to subscribe to your email or WhatsApp list or get in touch with you to ask about a product or service mentioned in the post.
These tips are brought to you by the EOHCB team – supporting you as a business owner and adding value to your business.
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