LESSOAN Thermoplastia: Don’t Just Offer a Brazilian Treatment - Offer THE Premium One
- 2 days ago
- 3 min read
LESSOAN Thermoplastia is a professional smoothing and restructuring treatment powered by advanced nanoplastia technology, enhanced with built-in violet pigments to counter unwanted yellow tones, and developed with a formaldehyde-free formulation for a premium, comfortable salon experience.
It smooths frizz. It restores shine. It cool-tones the hair.
What if one in-salon service could smooth, restore, and neutralise yellow tones at the same time?
That’s exactly what LESSOAN Thermoplastia delivers.
Powered by advanced nanoplastia technology and built-in violet pigments, Thermoplastia works deep within the hair structure while you seal the treatment with heat — leaving hair visibly smoother, intensely glossy, and beautifully cool-toned.
What makes Thermoplastia different?
Nanoplastia action that penetrates and restructures from within
Thermal activation for long-lasting smoothness and shine
Violet pigments that counteract unwanted yellow/brassy tones during the service
Results your client can see in the mirror before they leave the chair.
No extra toners. No add-ons. No second process.Just one powerful treatment with a dramatic before-and-after.
What your clients experience
Frizz transformed into glass-like smoothness
Yellow, dull tones neutralised to a cooler, healthier look
Hair that feels stronger, softer, and visibly rejuvenated
Immediate confidence from instant, visible results
And when clients see this level of transformation in your salon, they don’t forget it.
They rebook. They recommend. They trust your expertise.
LESSOAN Thermoplastia isn’t just a smoothing service — it’s a confidence-boosting, chair-side transformation your clients will talk about long after they leave.
And the results last for months.
But here’s where the real opportunity lies…
Not just in doing the treatment. In showcasing the fact that you offer a premium Brazilian treatment your competitors don’t, you position your business as a leader in hair health and innovation.
How to Highlight Thermoplastia as a Key Salon Differentiator
Rename the Service on Your Menu
This isn’t just a “Brazilian Blow Wave” - list your service as LESSOAN Thermoplastia Nanoplastia Treatment. Make the name part of the value.
Let the Results Lead the Conversation:
Nothing sells this service better than visible transformation.
Consistently sharing "Before & After" results on social media and within the salon provides authentic proof of the service's impact.
Highlight the Violet Pigment Benefit
Most Brazilian treatments smooth hair. Very few neutralise yellow tones at the same time. This dual-action approach serves as a compelling point of interest for blonde and silver-haired clients.
Emphasize Thermoplastia as a Premium, Formaldehyde-Free Experience
Clients prioritize wellness and safety. This builds immediate trust and perceived quality, reinforcing the quality of your salon’s standards.
Create a “Thermoplastia Client Journey”
Shift the focus from a one-time appointment to a holistic experience:
Consultation → In-salon Treatment → LESSOAN Home Care.
This approach nurtures long-term relationships and ensures the longevity of the results for your clients.
Standardise your Team’s Professional Terminology
Encourage your team to utilize precise language such as "nanoplastia technology" and "integrated smoothing and tone correction." Accurate, professional phrasing elevates the client’s perception of the service’s technical complexity.
Showcase Integrated Home Care
Displaying the LESSOAN home care system prominently reinforces that this is a professional regimen. It signals to the client that the treatment is part of a premium, results-oriented ecosystem rather than a standalone service.
Thoughtful positioning establishes Thermoplastia as a premium standard, moving beyond the traditional service comparison.
Clients don’t compare you to other salons.
They look specifically for the salon that offers LESSOAN Thermoplastia.
And that salon … is yours.
LESSOAN
Help your clients revive and restore their hair, transform your services, delight your clients, and grow your business. Get in touch on 021 552 2369
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