STOP PRESS: Entry Closing Date Extended to 30 July 2021
The 2021 L’Oréal Colour Trophy is different, innovative and exciting!
The theme: French Balayage!
French Balayage: Worn by over 100 million women world wide, the number 1 hair topic and an opportunity to seduce the market.
Easy to enter, and all about today’s most sought after trends.
Showcase your interpretation of this sought-after trend, and you might find yourself an international winner of the world’s longest running live pro hair competition!
The first step to entering is to choose your model, perform a beautiful balayage on her using L’Oréal Professional products, and take 6 images to use in your entry.
See the example below:
Photo 1: A front look
Photo 2: A side look
Photo 3: A back look
Photos 4 and 5: Two photos of the process showing your technique
Photo 6: The side by side before and after.
Tips for Success in Creating Your Look
• Learn More about the Sought-After French Balayage.
• L’Oréal Professionnel has put together a special Access course just to inspire you on the beautiful and sought-after look. You can do the course HERE to give yourself an edge in the competition.
Your team: You can enter individually or team up with one other stylist if you like.
Your model: Remember that the model is a key part of the competition who will “sell” this look. If you win through to the next round, you can choose whether to use the same model again or a different one (You do not have to use the same model all the way through the competition and you can create a different look if you win through to the next round).
Your hair: You can use extensions for up to 50% of the total look – however you must remember that you will have to create your style from scratch in the live finals, in 4.5 hours. So be sure that if you do use extensions you can colour them and apply them in this time.
Your colour: We recommend that you use L’Oréal Professionnel colour for your entry. Although you can use other colour brands if you are not a L’Oréal Professionnel stockist, you will have to use L’Oréal Professionnel hair colour if you win through to the finals!
Your clothing: Dress your model in black, nude or white for a minimalistic look that places all the focus on her stunning balayage.
Your make-up: Subtle make-up that enhances her natural beauty is what you should aim for.
Finishing your work: Show off a healthy, shiny and elegant look. It’s up to you whether you create volume, waves, or a sleek effect.
Entries must be submitted online, using the link below.
Entries close on 16 July.
Wishing you all the best!
Here is the link to enter: https://styleandcolourtrophy.lorealprofessionnel.com/country/za#
For any information or help, please contact Taryn Bloem on tarryn.bloem@loreal.com
