Join Toni & Guy Digital Academy for Creative Collection Webinars

Brad de Waal
Feb 9, 2021
2 min read

There is an incredible opportunity for salons to join the Toni & Guy Digital Academy for upcoming, live, exclusive webinars featuring their Connected creative collection. No need to fly to London – now the Toni & Guy Creative Team are available to you at your home!

Contact the label.m South Africa team for more information.

Label.m is proudly distributed by Haircair.

Contact Haircair on Tel: +27 21 448 8847

Email: larry@haircair.co.za

www.haircair.co.za

More About the Keep It Real Campaign and Connected Collection.

The label.m 2021 Keep it Real Campaign celebrates the connection between who we are, and hair as a tool of authentic self-expression. At a time when we are restricted in many areas of our lives, we are embracing wellness and self-care like never before. Hair is playing an important role in shaping our identity.

This stunning campaign focuses on the younger generation, featuring real individuals sharing their stories.

“Label.m is an amazing range of products to work with and I’m lucky enough to be able to create incredible looks backstage on shoots, as well as in the salons. It is a brand made by hairdressers, for hairdressers. This year we included our own staff in the campaign – real people with real stories, who use label.m products on a daily basis and love to express themselves through their hair.” Cos Sakkas, international artistic director and head of education for label.m

The Colour Palettes

Colours in Keep it Real are a soft, muted combination of cool, neutral and warm tones, tailored to each individual client. The collection embraces shades of stone, soft beige and tan on lighter depths. Whilst on darker depths, smokey tones and saturated colours like luxurious brunettes and rich burgundies are layered within the hair to create infinite softness. Hair is a shining symbol of health, self-expression and freedom.

“As a brand, we have three core values when it comes to successfully cutting and colouring a client’s hair: is it practical, suitable, and diverse? Personalisation has always been a part of our DNA, it enables us to tailor-make our services to suit each individual client’s lifestyle. We wanted each look to resonate with our client, providing them with a range of styles they could ask for in-salon, that would suit their individual need.”

Sacha Mascolo-Tarbuck, Global Creative Director