The gentle and eco-friendly hair care line for healthy-feeling hair and scalp
Wella Professionals celebrates the beauty of gentle self-care with the launch of New ELEMENTS. This most gentle hair care line is designed for the wellbeing of your clients’ hair and scalp, with sustainability in mind. New ELEMENTS embraces the gentle forces of nature to deliver an experience of gentle self-care. It’s health on hair, health on scalp and health within.
Natural origin ingredients
New ELEMENTS includes a full range of products with high-performance, yet caring formulas. With up to 99% natural origin ingredients* and formulated without silicones, sulfates or animal-derived ingredients, it is the perfect take-home range for your ingredient-conscious clients and those looking for “clean beauty” products.
Recyclable packaging
Wella Professionals upholds its dedication to more responsible packaging. The new line is all recyclable** and made with up to 100% post-consumer recycled plastic***.
Sense the gentle difference
In these times of heightened prioritisation of hygiene and health, often involving abrasive products with harmful ingredients, New ELEMENTS returns to the authenticity of nature. The products are gentle to hair and scalp, offering gentle comfort and calm without compromising the high standards of hair care and beauty. All products are dermatologically tested and PH compatible. All Wella Professionals products are colour safe.
Discover the line-up
The enriched line-up unfolds into 3 regimen solutions:
RENEWING for all hair types/normal to oily scalp Gentle cleansing, luxurious shampoo with 91% natural origin ingredients, instant detangling conditioner (95%), moisturising mask (95%), and de-stressing, detangling leave-in spray (99%) renew hair smoothness and shine, while protecting from mechanical stress (combing or heating tools).
CALMING for dry or delicate scalp Mild shampoo with 92% natural origin ingredients and moisturising serum (98%) hydrate, soothe and comfort dry or delicate scalp, leaving it with a moisturised feel.
PURIFYING for oily scalp Pre-shampoo with 97% natural origin ingredients uses the power of Kaolin clay to cleanse oily scalp and absorb excess sebum. Rebalances the scalp and promotes root volume.
To stock Wella Professionals New ELEMENTS in your salon, please place an order with your Modern Hair & Beauty sales representative or call our Telesales on 0806 104 109.
Wella Professionals, the world’s leading salon colour brand and expert in professional hair care, unveils the makechange initiative to educate and inspire the hairdressing community on how to be more environmentally conscious. Wella Professionals is making change with a series of upgrades across their hair business to assist the hairdressing industry, while maintaining the same quality, performance, and service. #makechange
* from 91% to 99% natural origin ingredients, depending on products
** for Calming Serum remove label before recycling
*** from 50% to 100% post-consumer recycled plastic bottle or tube, depending on product, excluding jars
About Modern Hair & Beauty
Modern Hair & Beauty – previously Modern Hair – was established in 1950 as a distributor of professional hair products to the hairdressing industry in Southern Africa.
As the licensed distributor of Wella Company-owned products in Southern Africa, much-loved brands such as Wella Professionals, Nioxin, System Professional, Sebastian Professional, SEB MAN, and Kadus Professional can be found in salons' easily.
Other brands in our portfolio include popular Brazilian hair treatment Sweet Hair Professional, and our most recent addition, Reuzel – Holland's finest pomades and barbering products. We also produce our own affordable in-salon care range called Swish.
As a company, we continuously strive to offer the best possible support and care to all of our customers through dedicated and trained sales representatives, timeous delivery of orders, targeted marketing and promotional support, and regular in-depth and up-to-date seminars and education. Training centres are situated in Cape Town, Johannesburg, and Durban.
But it's the fostering of great customer relationships, many of them decades-long, which runs deep, passing from one generation to the next. It's this legacy, as well as our extraordinary, passionate and dedicated team, that services over 2 000 salons within South Africa and our international partner salons in Mauritius and Angola too.
Contact us HERE
Follow Us
