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Introducing Moroccanoil® Professional Haircolor – Blonde Voyage Lightening Services

WELCOME TO MOROCCANOIL PROFESSIONAL HAIRCOLOR - A New, Innovative Line of Care-Infused Color for All Salon Haircolor Needs.



The new Moroccanoil Professional Haircolor Collection features the proprietary ProArginine + ArganID™ System—a breakthrough technology that produces beautiful results, while also caring for and strengthening the hair. Discover a complete portfolio of permanent and demi-permanent haircolor and lighteners developed for today’s colorist looking for reliable results that deliver vibrant, long lasting haircolor with intense shine, all while protecting the integrity of the hair.



Moroccanoil Blonde Voyage Powder and Clay Lighteners are powered by the BondCare + ArganID™ System that protects and nourishes the hair during the lightening service.


BLONDE VOYAGE – POWDER LIGHTENER

First, it strengthens hair by reinforcing bonds to help reduce damage and breakage. Next, the microencapsulated argan oil-based technology infuses antioxidant-rich oil deep into the cortex.

  • Controlled and reliable lightening for up to 9 levels of lift on pre-colored or natural hair.

  • Contains multiple persulfates that break down the melanin at different stages of the lightening process, controlling off-tones for clear blonde results.

  • Helps to maintain the integrity of the hair during the lightening service.

  • Gentle, non-irritating formula.

  • Ideal for clients looking for the lightest blondes, trending pastel and vivid tones, and color transformations large and small.


BLONDE VOYAGE – CLAY LIGHTENER

Tested by salon professionals for high performance, this easy-to-use clay formula allows for maximum control and precision application for all freehand techniques - pushing the boundaries of what a clay lightener can do.

  • Controlled and reliable lightening for up to 8 levels of lift on pre-colored or natural hair.

  • Contains Kaolin clay for a creamy consistency that spreads easily and stays in place for precision work when mixed with Moroccanoil Oxidative Cream Developers.

  • Contains multiple persulfates that break down the melanin at different stages of the lightening process, controlling off-tones for clear blonde results.

  • Helps to maintain the integrity of the hair during the lightening service.

  • Ideal for clients looking for sun-kissed, naturally lightened effects, trending balayage looks, and points of interest within a hairstyle.



BLONDE VOYAGE – LIGHTENING SERVICES

 Soft Precision Lightening

Ideal for gentle color correction, where precision is needed for 2–3 levels of controlled lift when removing:

  • Old color

  • Dark bands

  • Overload of dyes

• Pre-Toning And Toning After Lightening

When we lighten hair, not only are we removing previous dyes, but we are also lightening and removing the natural melanin, exposing underlying warm tones. Pre-toning involves neutralizing unwanted warm tones prior to applying the final tone. This is a helpful technique when working with iridescent toners that could be overly influenced by the hair’s warmth. Toning is used to set the new tonal direction for the hair. Color Depositing Mask is also a great choice when toning or creating new color directions on porous hair. Blonde Perfecting Purple Shampoo can be used to combat unwanted warmth during lightening service. Apply to pre-toned hair, leave on for 3–5 minutes, and rinse.

BONDCARE TECHNOLOGY

Featured in Blonde Voyage Powder and Clay Lighteners, this technology strengthens hair and reinforces bonds to help reduce damage and breakage.


COLOR CARE OFFERINGS – Keep that Stunning Blonde Fresh

Moroccanoil Color Depositing Mask Collection

Ultra-nourishing formulas deposit beautiful semi-permanent haircolor while providing the treatment benefits of a deeply conditioning mask. Featuring ArganID® to help repair and seal the cuticle. Moroccanoil Color Depositing Mask adds beautiful haircolor while providing the treatment benefits of a deeply conditioning mask. Available in shades for light blonde to dark brown hair.

  • Enhances tone

  • Refreshes existing haircolor

  • Customizes haircolor

  • Washes out gradually

  • depending on hair structure

  • Rich treatment benefits

  • Instantly increases softness

  • Restores hair’s integrity

  • Imparts radiant shine


Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner

Color-safe, professional-strength formulas neutralize brassiness in blonde, lightened brunette, and grey hair. Featuring deep violet pigments to counteract unwanted yellow and orange tones.

Moroccanoil Protect & Prevent Spray

Helps keep haircolor from fading or becoming brassy by protecting it from exposure to UV and other environmental factors that weaken the hair.

All in One Leave-in Conditioner instantly detangles, hydrates, and protects from thermal damage. Can be used before color service to help equalize porosity.


ABOUT MOROCCANOIL:

Inspired by the Mediterranean, the Moroccanoil brand comes to life through the iconic turquoise and signature fragrance, for an exotic experience that transports the senses. The first product, the original Moroccanoil Treatment, pioneered oil infused haircare and created the worldwide buzz on argan oil. At the heart of the brand is the stylist community that continues to inspire us to create effective and easy-to-use products. And today, the goal remains unchanged: to continue pioneering innovation in beauty, while continuing to use the platform to make a difference. Moroccanoil hair and body products are available in over 70 countries worldwide.


Moroccanoil hair and body products are available at fine salons and retailers, spas, and online. Visit us at moroccanoil.com/za/ For daily inspiration, follow @moroccanoil_za on Instagram; subscribe to the beauty tutorials on YouTube, and find us on Facebook!


Moroccanoil South Africa: www.moroccanoil.com/za

Moroccanoil Professional: moroccanoilprofessionals.com


Facebook: @moroccanoilpro

Instagram: @moroccanoilpro


For more information, please contact:


Sales: Stacey-Lee Gerber

Tel: 061 908 3369


Marketing: Derynne Klaver

Tel: 011 305 1600



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