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Hairnews Special - Men's Feature: What your Business Needs for your Gent Clients

The Evolution of Men’s Grooming

What’s next for the industry?


Men are becoming more open to experiment and expand their grooming routines. What are the key trends that will drive product innovation?

The way that men interact with the grooming industry is changing. Old-fashioned gender stereotypes are fading and men are increasingly looking for grooming products that go beyond function and help them to express themselves.


It might not look like that at first glance: the men’s grooming products market is still dominated by functional personal care products, such as shaving preparations and deodorants. But Mintel’s GNPD data reveals that within the past three years, there has been a 14.7% increase in men’s skincare product launches, and a 12.3% increase in hair treatments and colourants for men.

These are the kind of products that do not fall into a “traditional” men’s grooming routine, so this goes to show that men are now placing a greater emphasis on image and appearance. In turn, this is fueling new innovation and product development in the men’s grooming industry.


Trends in Men’s Grooming

What do consumers want?


1. Self Care

The heightened periods of stress and anxiety during the pandemic have had an effect on consumers. In the US, the majority of men think that stress is likely to have a negative impact on their appearance. Therefore, the men’s grooming industry is perfectly positioned to respond to consumers’ concerns with products developed with self-care and the soothing power of grooming.

Brands have the opportunity to appeal to men who are becoming more invested in their mental wellbeing. A stronger focus on self-care, along with a more open discussion around mental health will have more men seeking brands that can offer a momentary escape.


Brands are also taking inspiration from aromatherapy to provide self-care through scent. Traditionally, many male-specific products have focused on fragrance to drive men to purchase. But now, brands are using scent for reasons beyond providing self-confidence. For example, perfume brand Tamar focuses on the healing properties of scent for self-care, and claims to be the “world’s only perfume for mental health”.


2. Inclusivity and Personalisation

As men begin to expand their grooming routines, they are realising there is no “one size fits all” approach to skincare, and they want to see more personalisation, particularly around age and race. In fact, almost a quarter of UK male consumers say they are encouraged to purchase a personal care product if the brand has an inclusive product range. As populations around the world become more diverse, it will become even more imperative for brands to create affordable products that meet the needs of a diverse and multicultural consumer base.


3. Clean and Eco-beauty

Sustainability is growing in importance when targeting younger men. Over two-thirds of 16-24 year-old men in the UK have adopted what would be considered a more eco-friendly grooming routine since the start of the COVID-19 pandemic. This presents an opportunity for brands to appeal to men adopting sustainable personal care routines. Notable eco innovations in the men’s grooming industry extend the focus beyond packaging and plastic waste to refillable products and solid/waterless formats.


Excerpts from Mintel Consumer Report, March 2024

For more exciting in-depth discussion, click HERE

 

Now let’s see how our own proud South African suppliers can help stock your salon and/or barbershop for your gentleman clients hair and beauty care in the fast-approaching summer season!


CONTENTS:

  • Depot

  • Goldwell Dual Senses Scalp Specialist

  • The Bluebeards Revenge

  • Mediceuticals

  • L3VEL3

  • Mitch





DEPOT

DEPOT - The Male Tools & Co: the Perfect Retail Fit for your Male Styling Business


The Rise of the Groomed Gentleman: Why Modern Men are Choosing Professional Salons for Grooming Needs

In recent years, the grooming industry has witnessed a remarkable shift: more men are visiting salons, not just for a haircut, but for a complete, professional grooming experience. This modern man understands the value of quality care, and he’s willing to invest in products that enhance his grooming routine. For salon owners, this changing behaviour represents a significant opportunity to cater to the demands of the contemporary gentleman.

 

The Modern Man’s Grooming Revolution

Today’s man seeks more than basic products—he’s looking for high-performance, professional grooming solutions that fit his lifestyle. Factors such as workplace expectations, self-confidence, and the desire to maintain a polished appearance are driving this trend. Men now embrace skincare, beard care, and hair care routines, seeking advice from skilled professionals in salons who can offer personalized recommendations.

 

Why DEPOT - THE MALE TOOLS & Co is the Perfect Fit for Your Salon or Barbershop

DEPOT - The Male Tools & Co has pioneered a line of grooming products that align perfectly with the needs of the modern man. Designed specifically for male grooming, DEPOT offers a comprehensive range, including beard care, skin hydration, and hairstyling solutions, making it ideal for salons aiming to cater to male clients.


What makes DEPOT stand out:

  • quality ingredients:

Formulations with high-quality, natural ingredients that are gentle yet effective, ensuring healthy skin, hair, and beards without harsh chemicals.

  • professional results:

With our professional-grade formulations, men achieve long-lasting, polished looks that they can recreate at home, fostering loyalty to salon-quality products.

  • distinctive masculine scents:

DEPOT’s products have sophisticated, masculine scents that men appreciate, enhancing their grooming routine with a refined fragrance.

  • wide range of products:

Everything from hair and beard products to skincare essentials, providing all-in-one grooming options that satisfy men’s complete grooming needs.



Why Stock DEPOT - The Male Tools & Co in Your Salon?

Salons that offer DEPOT products don’t just provide a service: they offer an experience.

 

Here’s why stocking DEPOT is the smart choice for salon owners:

  • increase retail revenue:

By offering a high-quality brand that appeals directly to men, salons can expand their retail sales, encouraging clients to invest in professional grooming products they trust.

  • enhance client retention:

DEPOT allows men to recreate the salon experience at home, boosting satisfaction and loyalty. When clients feel good about their grooming results, they’re more likely to return for professional services.

  • set your salon apart:

As male grooming becomes more popular, offering a specialised product range like DEPOT sets your salon apart as a destination for men’s grooming, attracting a broader client base.

  • deliver professional expertise:

Your stylists can guide clients through each DEPOT product, educating them on the best routines for their hair and skin type, which builds trust and enhances client relationships.

 

Meeting the Grooming Needs of Today’s Gentleman

For the modern man, grooming isn’t just maintenance; it’s self-care and a confidence booster. By incorporating DEPOT - The Male Tools & Co into your salon, you’re not only meeting the evolving needs of this client base but also elevating your business as a leader in men’s grooming.

 

Make your salon a go-to spot for the refined gentleman—stock DEPOT today, and offer your clients the quality and expertise they deserve.



Take Note Trading are distributors of DEPOT and Milk_shake in SA

Contact details:





HOT TREND FOR 2025 - TEXTURED FADE CUT


The textured fade is one of the most versatile styles that continues to dominate men's haircut trends. It combines a gradual fade on the sides and back with a full, textured top. For men with straight and wavy hair, the textured effect is easily achieved with the help of pomades and volumizing sprays. For curly hair, this cut can be adapted with a natural texture on top, providing a modern and practical look.

 

Styling Tips: Use a texturizing powder to add volume and definition to the top. Finish with a light hold spray to keep the style in place throughout the day.





GOLDWELL

Dualsenses Scalp Specialist for Your Gent Clients Who Want Perfect Hair

CARE LIKE A PRO WITH DUALSENSES.

 

Dualsenses Introduces the Scalp Specialist Range for Individual Scalp Needs.

Dedicated instant care solutions for individual scalp needs With panthenol and specially  selected ingredients For a balanced scalp that looks and feels healthy.

 

Dualsenses Scalp Specialist: 4 Specialty Products to Target your Male Clients’ Concerns

 

Care Starts Here: At The Scalp

The first prerequisite for beautiful hair is a healthy scalp. That’s why Dualsenses Scalp Specialist offers a range of products dedicated to individual scalp needs. For instant results from root to tip.

 

Feel The Balance

Formulated with microPROtec complex, panthenol and specially selected ingredients that effectively target specific scalp needs. For a balanced scalp that looks and feels healthy.

 

The Experts’ Choice

The range focuses on essential needs and intuitive usage, allowing stylists to easily customize and recommend professional regimens that address clients’ individual scalp needs – not only in salons but also at home.



FOR SENSITIVE SCALPS:

Sensitive Foam Shampoo

  • Gently cleanses

  • Instantly calms

  • Reduces irritation

  • Perfect for a delicate scalp

  • Colour protection

  • Suitable for daily use

  • for sensitive scalps

  • With white tea extract, known for its soothing benefits

 

Scalp Rebalance & Hydrate Fluid

  • Versatile fluid for all scalp types

  • Instantly rebalances, hydrates and conditions

  • Soothes sensitive scalps and relieves dry scalp symptoms

  • Maintains the moisture balance of scalp and hair

  • for all scalp types

  • Fragrance-free

  • Ideal as a daily scalp moisturizer

  • Free from silicones, mineral oil and paraffins.

    With red algae extract, known for its ability to help maintain hydration levels and improve softness of skin

 

FOR THINNING HAIR:

Densifying Shampoo

  • Perfect foundation for thicker, denser-looking hair

  • Instantly refreshes and activates the scalp

  • Helps to unclog the hair follicles

  • Provides instant grip for hair that looks and feels thicker

  • for thinning hair

  • Vegan formulas

  • Free from silicones, mineral oil and paraffins

  • With caffeine, known for its ability to activate and revitalize

 

Anti-Hair Loss Serum

  • Densifying and thickening serum for thinning hair

  • Instantly stimulates roots and supports natural hair growth

  • Increases the fullness of hair strands

  • Helps prevent hereditary hair loss

  • Boosts hair density in 2 months

  • Strengthens the hair follicle and helps to anchor it in the scalp

  • For thinning hair

  • Vegan formulas

  • Free from silicones, mineral oil and paraffins.

  • With caffeine, known for its ability to activate and revitalize

  • T-flavanone supports hair anchorage, while instantly stimulating the roots and supporting natural hair growth

 

Dualsenses provides instantly visible and touchable results for every hair need, designed by professionals. See and feel the brilliant effects in-salon and at home. The ideal products for those who want nothing less than perfection for their hair. Widely praised by stylists and their clients all over the world.



Please visit the Goldwell website for updated information: www.goldwell.com

Kao Salon South Africa press office anke.sander-duncan@kao.com





HOT TREND FOR 2025 - MODERN CAESAR CUT


The Caesar cut is a trend that suits a variety of hair types, especially straight and wavy hair. It features short, straight bangs, with the sides and back cut very short. The 2025 version of the Caesar includes added texture and a messier look, making it ideal for those who want an easy-to-maintain yet stylish cut.

 

Styling Tips: Use a matte wax to create a textured look and define your bangs. This style is great for men with receding hairlines, as bangs can help camouflage them.





The Bluebeards Revenge

Welcome to our New The Bluebeards Revenge 

The Bluebeards Revenge: a men’s professional barber grade range shave, beard, hair and body grooming brand

 

A range of men’s shaving products for your gentlemen clients that offers real results for some of the toughest stubble known to man - professional products that actually perform.

 

Bold New Branding Look for the Grooming Tools You Trust

 

The Bluebeards Revenge, your trusted partner in art of male grooming, is embarking on a bold new adventure with a refreshed brand look and feel. While our core essence remains unchanged, our new visual identity is designed to better reflect the spirit and passion that have driven us since our founding in 2010.

 

The new look and feel of the entire product range paves the way for a host of exciting new products to be introduced to its existing professional barber-grade shave, beard, hair and body grooming range.

 

Your gentleman clients can be reassured that the high-quality formulations that have made The Bluebeards Revenge products so popular and effective remain the same.

 

What Exactly Sets Us Apart?

  • Carefully curated ingredients that actually do what they say on the tin

  • Used by professional barbers all over the globe for over a decade

  • Technology in the formulation - Developed to barbershop standards

  • More affordable pricing in comparison to other professional and retail brands

  • Vegan friendly

  • Cruelty free

  • Eco friendly packaging

  • SLS free & Paraben Free

 

HairCair’s Bluebeard’s Revenge - Like any great feat of architectural triumph, a great hairstyle needs strong foundations.

 

Talk to us about stocking The Bluebeards Revenge for your clientele!



For enquiries contact Glen at glen@haircair.co.za

See more on Facebook and follow us on Instagram



For more information contact HairCair on

Tel: 021 448 8847 | Email: Larry@haircair.co.za 


Follow HairCair on Social Media





HOT TREND FOR 2025 - UPDATED MULLET CUT


The iconic Men's Mullet Haircut is back in full force in 2025, especially for wavy and curly hair. The modern mullet has shorter sides and a considerable length in the back, creating a less aggressive and more stylish look. This cut is ideal for those who want to try something bold without sacrificing versatility. So, the Men's Mullet Haircut will be your cut for 2025!

 

Styling Tips: Use a lightweight styling cream to define waves and curls. Avoid heavy products that can weigh down hair in the back.





Mediceuticals

The Ultimate Solution for Men’s Hair and Scalp Concerns

As barbershops and salons see an increasing number of male clients seeking hair and scalp solutions, Mediceuticals provides a unique opportunity to cater to your clients’ specific needs. Our products are specifically formulated to address common concerns like dandruff, folliculitis, hair loss, and bald patches.

 

Mediceuticals is not just another product line – it’s a dermatological breakthrough.

Developed through years of pharmaceutical research in the USA, our range offers effective treatments for men facing hair thinning, scalp irritation, and other hair-related issues. Whether it’s excessive hair loss or stubborn dandruff, Mediceuticals products are designed to restore hair and scalp health to optimal levels.



A key feature of Mediceuticals is our Mediscope, a diagnostic tool that magnifies the scalp and hair up to 200x, allowing you to clearly see and identify the underlying causes of scalp conditions. This tool empowers you to offer clients personalized advice and treatment plans, helping you stand out as a true expert in hair and scalp care.

 

A Product Range Your Barbershop & Salon Needs

  • innovative products and diagnostic technology

  • no minimum opening order requirements

 

We work with you to tailor our products to your clients’ needs, ensuring your stock aligns with the most common concerns men face today.

 

Partnering with Mediceuticals is an opportunity to expand your services, specialize in targeted treatments, and meet the growing demand for effective men’s grooming solutions.



Contact Infinity now to stock your salon with all the well-respected Mediceuticals ® product lines that can give your clients the best hair care available.

Tel: 082 876 9992


Click HERE for the complete list of stockists in Gauteng, Eastern Cape, Western Cape and North West provinces.


Follow Mediceuticals online and on Social Media





HOT TREND FOR 2025 - SHAGGY MUZZLE CUT


For men who prefer a more laid-back look, the tousled shaggy cut is an excellent choice. This cut is ideal for wavy and curly hair, as its textured layers and messy appearance offer a modern, casual style.

 

Styling Tips: Use a matte styling cream to enhance the natural texture. Avoid over-combing to maintain a “messy” look.





 L3VEL3

Attention, South African Barbers! L3VEL3 has Landed! 


Get ready to transform your craft with L3VEL3, the global brand trusted for premium barbering products, now in South Africa! From styling gels and pomades to aftershaves and beard care, L3VEL3 has every product you need to achieve that flawless, pro-level finish for your clients.

 

Want to be among the first to try out L3VEL3’s high-performance range? We’re inviting barbers to test our products and create standout content that showcases your style and creativity!

 

Complete the request form to get your hands on L3VEL3’s top-notch products for your shop. Don’t miss this chance to level up your skills and offer your clients a truly elevated grooming experience!



Remember to tag @LV3_za and @LV3pro in your content

*limited stock available



For any information or to order L3VEL3 today

please contact Thys Santos van Vuuren or Twincare

thys@twincare.co.za  | 011 305 1600



Distributed by Twincare International (Pty) Ltd

21 Peltier Drive | Sunninghill | JHB

Contact Number 011 305 1600 | info@twincare.co.za





HOT TREND FOR 2025 - TEMP FADE CUT WITH BRAID


The temp fade with braid is a stylish and unique option for men with curly hair. This style combines a fade on the sides with a well-crafted braid on top.

 

Styling Tips: Use a setting gel to keep the fade defined and a hair oil to add shine to the braid.





MITCH

Achieve Effortless Style with MITCH®


For the guy who wants to look sharp without the hassle—MITCH® has you covered. Our premier men's hair care line offers straightforward, innovative solutions to make your ideal style a breeze.

 

With a range of high-performance styling products featuring diverse finishes and holds, grooming has never been easier.

 

MITCH® is a premium men’s grooming line that offers workable, long-lasting styles for everyday looks. The collection features:

  • versatile, high-performing products

  • gluten-free and paraben-free formulations for every guy’s grooming routine.

 

Plus, by eliminating tube cartons and transitioning bottles to post-consumer recycled plastic, MITCH® is reducing the use of virgin plastic and decreasing its carbon footprint.

 

With fresh, revitalizing scents, grooming becomes effortless and refreshing

Great hair starts with a solid foundation. MITCH® daily cleansing products are packed with premium ingredients and a fresh, clean scent, set the stage for effortless grooming.

 

For a natural, textured look, our versatile Styling range delivers a powerful hold perfect for creating relaxed styles. Specially formulated for men, our styling range contains thickening ingredients that bulk up fine or thinning hair, leaving it full, healthy, and effortlessly styled. Whether you’re aiming for a messy, laid-back look or a more structured finish, MITCH® ensures you get the perfect balance of hold and texture without compromising on natural style.

 

MITCH®—Style Made Simple, Results That Last.



Sales Manager : andrew@twincare.co.za

Marketing Manager: savhannah@twincare.co.za 



Distributed by Twincare International (Pty) Ltd

21 Peltier Drive | Sunninghill | JHB

Contact Number 011 305 1600 | info@twincare.co.za





HOT TREND FOR 2025 - SLICKED BACK CUT


The slicked back cut is perfect for men with straight hair who are looking for a refined and timeless style. This cut requires the use of styling products to keep the hair slicked back.

 

Styling Tips: Use a strong-hold gel or high-shine pomade for a flawless finish.






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