Hairnews Special Feature: Embracing the Curls
- Brad de Waal
- Mar 18, 2024
- 12 min read
Updated: Mar 19, 2024
In recent years, the perception of curly hair has shifted from being a challenge to becoming a celebrated statement of beauty diversity. From natural coils to cascading soft curls, clients are learning to falling in love with their hair texture and showcase their curls with confidence.
Embrace the curl and let your clients’ natural beauty shine through. 2024 is the year when curly, textured and layered hairstyles are coming into their own. Whether it be a curly pixie cut, a gender-neutral textured 60s shag, vintage waves, or a curly fringe that finishes off any shape your client desires, naturally curly hair is rapidly gathering momentum and taking the world in its own elegantly graceful style.
Our Featured Suppliers all provide ranges that promote that healthful shine and textured curl that gives your clients the sense of confidence and wellbeing they want to face the world.
We know that curly hair has special needs. Textured hair is known to be more prone to dryness and fragility, meaning our primary goal is to restore the hair's natural moisture and add shine, which will enhance and define the natural curls and waves, while avoiding the dreaded frizzies!
How can you as a salon help meet these needs for your clients?
We introduce a whole range of hair care products focused on the special needs of wavy, curly and permed hair, as well as the styling tools your salon needs to produce the exquisite creativity of curls and texture galore for your clients’ deepest desires.
Our Curly Hair Suppliers 2024:
milk_shake®: Curl Passion for Your Clients’ Retail Needs
Kao: Varis Curling Iron System Now in South Africa
MHB: Sebastian Professional Twisted
Kao: Goldwell Dualsenses + StyleSign – Curls & Waves
Blume: Healing Curls Butter Whip by L’ANZA
Kao: Kerasilk Specialist Curl Ranges
Veaudry International: MyCurl Interchangeable Curling System
Strong & Beautiful: All-Natural Wrap Set Mousse for Maximum Hydration
Kao: KMS Curl Up Styling Range
muk: Kinky muk – The Newest Curl Styling Aid
IntrinsiCurly Me: Specialty Curly Girl Training for Your Salon – Join the IntrinsiCurly Me Family
Milkshake®: Curl Passion for Perfect Curls
A 3-Step programme of curl enhancing products to meet all your clients’ curly hair wishes.
Whether your clients have waves, ringlets or natural curls, they will look stunning with the right treatment and nourishment. milk_shake® Curl Passion is enriched with sustainably sourced precious oils that give curls softness, bounce and elasticity. All products are formulated for impeccable results; solutions developed to reveal the natural beauty of curly hair for perfect, shiny, and frizz-free curls.
Curl Passion Shampoo
Cleanses and conditions all hair types gently and deeply, giving softness and manageability. Helps to make curls bouncy, flexible and long-lasting, for waves, ringlets or natural curls that look and feel dreamy. A paraben/sles free shampoo for curly hair.
Curl Passion Conditioner
Ideal for all hair types to give softness and manageability without weighing the hair down. Helps to make curls bouncy, flexible and long-lasting with an incredible scent. Paraben free.
Curl Passion Leave-In Treatment
A treatment spray, ideal to give softness and manageability without weighing hair down.Helps to make curls bouncy, flexible and long-lasting. Paraben free conditioner for curly hair.
All-Natural Protective Ingredients for Healthful, Strong, Shiny, Silky, Manageable Curls
Love the sound of this caring, effective range?
Why not try it out in your salon and see how your curly clients adore it! Contact milkshake today and our friendly team will help you.
Milk_shake®: The Brand for your Clients’ Retail Needs
Contact milk_shake® on:
Email: marku@z-one.co.za or georg@z-one.co.za
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Varis: High Efficiency Professional Curling Iron System from KAO
The Tools You Need for Curl Creation & Enhancement
Open your salon doors to both loyal and new potential clients to give them the curls they desire most, with this high efficiency professional curling tool with interchangeable barrel sizes and shapes.
SPECIAL FEATURES
Interchangeable barrels
The 4 in 1 system with interchangeable barrels enables high flexibility due to different barrel types
Equipped with high quality “plug and play” system
Stable temperature while using
Insulated tip for safe use
Professional curling iron handle
LCD display
Intuitive handling
Ergonomic grip
Precise temperature control
Professional plug and play lock/unlock system
360 Degree Swivel Cord
Cord length 3m
Choose the Curls your Clients Want: Use the Barrel Type Most Suitable
Kao Salon Division Gives You the Tools your Salon Needs to Meet your Clients’ Needs.
Please visit the Kao Salon Division and Kao Group websites for more information: www.kaosalondivision.com, www.kao.com
Alternatively email Anke.Sander-Duncan@kao.com
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MHB: Sebastian Professional Twisted
Create bouncy, well-defined curls with Sebastian Professional Twisted.
A range formulated specifically for curly, coily and wavy hair, to keep frizz under control and add extra moisture and elasticity to all-day resistant, natural-looking waves and curls.
The product formulation includes a Flexi Alg™ Complex, a breakthrough technology with red seaweed extract that infuses curls with the same elasticity of underwater plants to resist the stress of elemental forces. A special blend of Carrageenan, Panthenol and Glycerin brings elasticity, bounciness, moisture, definition, and anti-frizz protection to curly hair.
Get Sebastian Professional Twisted for your Salon
To stock Sebastian Professional Twisted in your salon call MHB Telesales on 0860 104 109 or contact your Modern Hair & Beauty sales representative.
Modern Hair & Beauty
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GOLDWELL Dualsenses & Stylesign: Curls & Waves
The Complete, Customizable Retail Range
To create the beautiful hair and style your clients want every day, they need the right care and styling. Goldwell offers a synergized range of care and styling products, Dualsenses and StyleSign. Perfectly complementary care and styling products working hand in hand for even better results. Stylists love its innovative technology and amazing results. Your clients will love its hands-on performance.
DUALSENSES CURLS & WAVES:
For Naturally Wavy, Curly and Permed Hair.
Hydrating Shampoo and Conditioner
Cleansing and hydration
Hydrates and defines for weightless bounce and elasticity
With Milk Protein
The unique FadeStop- Formula minimizes colour fading.
Hydrating Serum Spray
Instantly strengthens the hair fibre and reactivates limp curls and waves.
Bundles and controls frizz. With heat protection.
Intensive Conditioning Serum
Instantly infuses the hair with moisture and leaves hair feeling soft.
Improves elasticity for up to one week. Perfect base for curls and waves styling.
STYLESIGN CURLS & WAVES:
The Customized Styling Your Clients Want.
Surf Oil - Salty Oil Spray
Perfectly hydrates and adds beautiful body and texture for big, bundled curls or waves.
Curl Control – Moisturizing Curl Cream
For normal to coarse curls. Provides instant moisture for healthy-looking and defined curls.
Soft Waver – Lightweight Wave Fluid
Gives touchable hold all day long for softly shaped and defined waves.
Protects from frizz and adds beautiful shine.
Twist Around – Curl Styling Spray
2in1 mist for long-lasting yet flexible curls and waves with heat protection.
For straight hair or to refine natural curls and waves. Use as a finishing spray for the long haul.
Curl Splash – Hydrating Curl Gel
For limp curls.
Accentuates and hydrates for bouncy and voluptuous curls without the crunch.
Used by Professionals, Loved by Clients.
Dualsenses and StyleSign: the perfect match.
Explore the full portfolio and discover endless possibilities.
Please visit the Kao Salon Division and Kao Group websites for more information: www.kaosalondivision.com, www.kao.com
Alternatively email Anke.Sander-Duncan@kao.com
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L’ANZA: Healing Curls Butter Whip Styling Foam
Introducing the L’ANZA Healing Curls Butter Whip Styling Foam for All Your Curly Clients!
L’ANZA Healing Color & Care introduces an innovative addition to its wildly successful Healing Curls Collection. Butter Whip Styling Foam, a luscious creamy mousse joins the range of Vegan and Clean haircare products, designed to hydrate curls, provide soft definition, and offer flexible hold, instantly hydrating and detangling curls. Crafting and enhancing natural waves and texture, this product fights frizz and enhances a healthy shine. Like all products in the Healing Curls line, Butter Whip Styling Foam utilizes plant-based protein, vegan butters, and wildcrafted botanicals to nurture and enhance gorgeous curls.
The best part of the Healing Curls range is that the formulas are customizable to achieve any desired control and result for all curl types. Simply blend, mix, or layer products to instantly personalize and dial-in your clients' desired curl support, moisture level, andand wave structure.
Additional Formula Features & Benefits of The Healing Curls Range:
• Blended with Organic and Wildcrafted Botanicals
• Humidity Block prevents frizz
• UV Guard inhibits ultraviolet rays to prevent damage and fading
• Thermal Shield averts heat damage and dryness
• Residue-Free Formulas without heaviness, greasiness, breaking or flaking
Advanced Colour Protection
Only Healing Curls has L’ANZA’s exclusive plant-based Keratin Healing System that maintains hair colour longer by restoring and sealing damaged fibres. Curly hair is more porous and more susceptible to colour loss. When hair is healed and sealed with the Keratin Healing System, colour pigments are locked-in for longer-lasting hair colour.
Just what your curly clients need to Tame and Sculpt their curls to perfection with the New Healing Curls Butter Whip Styling Foam.
Contact your L’ANZA Sales Representative or email us at hello@blumebrands.co or follow L’ANZA South Africa on social media below.
Instagram: @lanzasouthafrica
Facebook: lanzasouthafrica
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KERASILK SPECIALISTS: 3 Rich, Versatile Products for Healthy, Smooth & Controlled Hair Free of Frizz
Kerasilk is the brand for your clients for maximum curl care. Its Biomimetic Silk technology infused with highly effective enhancers help moisturise and protect fragile curly and wavy hair, protecting and activating shiny, healthy and bouncy curls that stay manageable and frizz-free.
CURL BALM – Ideal for all curly hair types
A multi-benefit curl balm infused with Biomimetic Silk & Carnauba Wax. Our 100 % vegan formula bundles and activates curls while providing the perfect level of moisture for defined, bouncier curls and long-lasting control for up to 72h.
TAMING BALM - Ideal for coarse, frizzy, unruly hair that is difficult to style
A rich balm infused with Biomimetic Silk & Shea Oil. Our 100% vegan formula instantly smooths and softens the unruliest hair and reduces frizz for long-lasting control and humidity protection for up to 72h.
MULTI-BENEFIT OIL - Natural Hair Oil Ideal for All Hair Types and Textures.
A versatile, multi-benefit oil infused with Biomimetic Silk & Shea Oil. Our 100 % vegan formula provides heat protection up to 230 °C / 446 °F, seals split ends and eliminates fly aways for long-lasting frizz control up to 72h.
All our specialised curl products are:
Free from: silicones, sulfates, dyes, microplastics, mineral oils
100% Vegan formula - No animal-derived ingredients
Climate neutral
For extra smoothing and control, Kerasilk Smoothing Shampoo + Smoothing Conditioner is specially formulated for curly and wavy hair, working synergistically with the Kerasilk Curl Treatment Range.
Please visit the Kao Salon Division and Kao Group websites for more information: www.kaosalondivision.com, www.kao.com
Alternatively email Anke.Sander-Duncan@kao.com
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Veaudry: Infinite Perfect Curls with the Veaudry MyCurl
Achieve Perfect Curls with Veaudry's Styling Innovations
In the realm of hair styling, every twist, curl, or wave tells a unique story, embodying individuality and confidence. At Veaudry International, we believe in celebrating this diversity by providing tools that empower individuals to embrace and enhance their natural curls.
The Must-Have Salon Tool: Infinite Styling Possibilities with MyCurl Interchangeable System
The Veaudry myCurl INTERCHANGEABLE system is a revolutionary approach to personalized styling. With the MyCurl INTERCHANGEABLE system, we offer the freedom to build a personalized professional curler tailored to individual preferences. With the MyCurl Base, the cornerstone of infinite styling possibilities, select your ideal attachments—whether it's a wand, clamp, or triple barrel—to craft your dream curler, perfectly suited to every occasion.
At the heart of the MyCurl range lies Veaudry's Tourmaline Ceramic Technology—a fusion of science and innovation. By combining Tourmaline with Ceramic, we harness the power of vital negative ions and infrared properties to seal the hair cuticle swiftly, locking in colour and moisture. The result? Breathtaking curls with a radiant, healthy shine.
Enhance Your In-salon Services & Your Salon’s Retail with Veaudry
What's more, salons can also offer these professional-quality tools for sale, allowing clients to experience salon-worthy styling at home. Established in 2006, Veaudry has always prioritized people over products, embodying a customer-centric philosophy in everything we do. Our dedication to delivering professional-quality tools and unparalleled service has made us a trusted name in the industry.
So, to all the curl enthusiasts out there, it's time to embrace your curls with confidence. With Veaudry International by your side, your journey to personalized styling has never been more exciting. Let your curls tell their story and let us help you make it unforgettable.
Contact Veaudry on:
Email: info@veaudry.com
Tel: 011 465 4370
Facebook: veaudryglobal | veaudryint
Instagram: @veaudryglobal | @veaudryinternational
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Strong & Beautiful: Wrap Set Mousse of the Year for Max Curl Nourishment
Strong & Beautiful: It’s Who your Clients Are.
Any way your clients choose to wear their hair, we have the perfect look for them.
Strong and Beautiful, the Professional Stylist's hair care product of choice, is dermatologically formulated in Africa and perfectly PH balanced to grow and protect beautiful hair – the way nature intended.
Wrap Set Mousse of the Year
Protects & Holds – Wrap Set Mousse
Protects and moisturises the scalp and hair.
A scalp and hair treatment that soothes and nourishes the scalp and hair.
Relieves and soothes itchy scalp.
Leaves hair and scalp fresh while holding hair in a beautifully stylish, soft design.
Natural Active ingredients:
Hydrolyzed Collagen
Olea Europaea Fruit oil
Panthenol
Lanolin
Strong and Beautiful Wrap Set Mousse provides Hydrolysed Collagen and the necessary Amino Acids that can be used to Build Hair.
Strong & Beautiful is committed to providing longer, stronger, flawless, radiant, youthful hair, the natural way. We love and admire the diversity of our people, enhancing the unique style and beauty of each individual – this is our African Drum – this is the Heartbeat of Strong & Beautiful.
For a professional in-salon training and product demonstration email orders@blueskininternational.co.za
Follow Strong and Beautiful on Social Media
Facebook: @strongandbeautifulcosmetics
Instagram: @strongandbeautiful_official
TikTok: @strong.and.beauti
YouTube: @strongandbeautifulhaircare
Website: strong-and-beautiful.com
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KMS Curl Up – the In-Salon & Retail Answer to Styling Curly & Wavy Hair
KMS is intent on creating products of highest efficacy for all hair types & textures that have a low impact on the environment. Our products are designed with you and your clients in mind, and it’s your specific texture needs that inspire us to consistently strive to innovate and excite.
KMS CURL UP Styling Range
What? - Innovative Shaping Blends specific to each product’s styling purpose.
Why? - Dedicated solutions for each style desired, so you have a styling product for all needs — allowing for maximum creativity.
How? - STYLE. products are individually formulated, so each formula is special to the style you want to achieve.
CURL UP: TWISTING STYLE BALM - Moisturizing & Curl Enhancing
Provides deep hydration for a naturally smooth twist, eliminates frizz and protects against humidity
Instantly nourishes without weighing down
Provides definition & control during air-drying
Shrinkage reduction up to 70%
CURL UP: PERFECTING LOTION - Refreshed Bundling & Curl Retention
Enhances and defines natural curls without being crunchy
Can be reactivated by scrunching to refresh curls
Provides frizz control & humidity resistance for up to 72 hours
CURL UP: CONTROL CRÈME - Hold, Durability & Flexibility
Shapes and bundles curls
Calms curls
Reduces frizz for up to 72 hours
CURL UP: WAVE FOAM - Hold, Durability, Flexibility & Curl Enhancing
Enhances wave formation
Creates long lasting waves with definition
Provides frizz control & humidity resistance for up to 72 hours
Please visit the Kao Salon Division and Kao Group websites for more information: www.kaosalondivision.com, www.kao.com
Alternatively email Anke.Sander-Duncan@kao.com
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Introduces Kinky muk - The Latest Styling Aid from Australian Brand muk
In our pursuit of excellence, Veaudry International proudly serves as the distributor for the award-winning Australian brand muk, renowned for its commitment to quality and innovation. Within the muk range, discover Kinky muk - a luxurious styling aid designed to define and accentuate curls with unparalleled control.
Kinky muk Leave-In Moisturizer
Curl Amplifier
Extra Hold Curl Amplifier
Infused with moisturizing properties, Kinky muk enhances natural movement while eliminating frizz, leaving curls with a lustrous finish. Notably, the range also includes a humidity protector, ensuring that your curls remain flawless even in challenging weather conditions. From the Kinky muk Leave-in Moisturizer to the Curl Amplifier and Extra Hold Curl Amplifier, each product is crafted to take your curl game to new heights.
So, to all the curl enthusiasts out there, it's time to embrace your curls with confidence. With Veaudry International and muk by your side, your journey to personalized styling has never been more exciting. Let your curls tell their story and let us help you make it unforgettable.
Contact muk on:
Email: info@veaudry.com
Tel: 011 465 4370
Facebook: mukhaircaresa | veaudryint
Instagram: @mukhaircaresa | @veaudryinternational
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Transform Your Salon into a Curly Hair Haven with IntrinsiCurly Me
Are you ready to set your salon apart and cater to the unique needs of clients with wavy, curly and coily hair? IntrinsiCurly Me presents an unparalleled opportunity to elevate your salon's offerings and expertise. Trusted by Salons and the natural hair community, ICM is currently the only fully CGM (Curly Girl Method) friendly range on the market.
Our meticulously crafted range of Cleansers, Cowashes, Conditioners, and Styling Products is designed not just to meet the needs of curly-haired clients but to exceed them, providing hydration, nourishment, and the enhancement of natural curly textures like never before.
Elevate Your Expertise: By integrating IntrinsiCurly Me into your salon, you signal to your clients and staff that you are at the forefront of curly hair care, equipped with products that are as committed to curls and waves as you are. This commitment positions your salon as a leader in specialized hair care, attracting a dedicated clientele seeking experts who understand their unique hair needs.
Enhance Client Satisfaction: Imagine the satisfaction and loyalty of your clients when they see and feel the difference in their hair. IntrinsiCurly Me is more than just a product line—it's a transformative experience for your clients, leading to rave reviews, repeat visits, and word-of-mouth referrals that can significantly boost your salon's reputation and client base.
Join the IntrinsiCurly Me Family: By choosing IntrinsiCurly Me, you're not just adding another product line to your shelves; you're embracing a philosophy that celebrates natural beauty and individuality. We support our salon partners with training, marketing, and promotional materials to ensure you and your team can maximize the benefits of our range for your business and your clients.
Offer your clients the moisture, hydration, and curl enhancement they've been dreaming of. Become a curl hero in your community and watch as your salon becomes the go-to destination for those seeking the best in curly and wavy hair care.
Experience the IntrinsiCurly Me difference – Stock our range today and unlock the full potential of every wave, curl and coil.
Don't miss this opportunity to transform your salon's offerings and cater to a growing demand for specialised curly hair care. Click HERE to fill out our form and take the first step towards becoming an exclusive stockist of IntrinsiCurly Me.
E-mail: admin@intrinsicurlyme.co.za WhatsApp: 071 035 0513
Website: www.intrinsicurlyme.co.za
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