Hairnews Focus: It's All About Men
- Brad de Waal
- May 29
- 9 min read
Updated: Jun 1
Our gentlemen clients are become more and more educated and aware of the innovations in modern hair and skin care with the incredible rise of the social media influencer and intense interest in real self-care among modern males.
Gender stereotypes are changing and men are increasingly looking for grooming products that not only go beyond function but help them to express themselves, to enhance and showcase their desired roles in the world. A world of new products that do not fall into a “traditional” men’s grooming routine has exploded onto the global stage, as men are now placing greater emphasis on image and appearance. In turn, this is fueling yet more innovation and product development in the men’s grooming industry.
Having a product range in your salon or barbershop that appeals to gents and which will allow them to better manage their hair and beard is essential. This can make a huge difference to clients, and of course to your turnover!
Facial hair has continued to become almost a status symbol, with capable beard-shaping accentuating men's facial features to best effect. We’ve included a specialty article on what beard shaping will suit your gentlemen clients’ lifestyle and persona. This has become a real element of marketing research, showing how attractiveness and personality trait inferences can be drawn by observers even with just the “right” amount of stubble or the imagery of a full-fledged elegantly trimmed and maintained beard.
This year, we introduce 2025’s styles and exclusive men’s ranges, and of course the all-important topic of hair loss. We hope it helps your salon become a destination where men can source their every hair need!
Now let’s see how our own proud South African suppliers can help stock your salon and/or barbershop for your gentleman clients’ hair and beauty care in 2025!
CONTENTS
• Modern Hair & Beauty - 1922 by J.M. Keune
• Take Not Trading - Depot The Male Tools & Co
• Article - Men's Beard & Facial Hair - 2025
• Twincare International - Goldwell’s StyleSign Texture Range
• Modern Hair & Beauty - Reuzel
• Article - How To Choose the Best Hairstyle for Your Client's Face Shape
• Take Not Trading - RejuvX
• Modern Hair & Beauty - SEB MAN
• Article - 8 Major Men's Hair Trends for 2025
Keune
1922 by J.M. Keune brings out the best in a man
1922 by J.M. Keune is a collection of timeless grooming essentials for every man who takes his grooming seriously. The line goes beyond hair care and styling to include beard care.
In 1922, pharmacist Jan Keune dared to be different and created a revolutionary new hair care brand, Keune Haircosmetics. His son and grandsons have captured his courageous spirit and continue to this day to produce new and innovative hair products for men under the 1922 JM Keune label. 1922 by JM Keune delivers not only premium quality, but also a piece of history and craftsmanship.
To place an order or to learn more about Keune, please contact your mhb sales consultant. If you are a new client, please call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.
Keune
Modern Hair & Beauty
Depot
Depot: The Men’s Tool Co.: The Full Range of Hair, Beard & Skin Care a Man Needs
The range offers a simple, evolved and contemporary approach to male grooming. The products are based on traditional formulas – the ‘must have’ classics that have been updated for today’s modern man.
Depot brings your clients all they need for today’s masculine image: hair styling, beard care and immaculate skin care.
Available in South Africa from Take Note Trading, Depot is a fabulous range created for professional, contemporary men that want products which perform in a sophisticated way using advanced technology.
The brand includes stunning, Italian-made professional products that are specially designed for your male clientele, including haircare, styling, shaving, beard care, body care and fragrance products. Refined ingredients, exclusive treatments and unique rituals that satisfy the needs of barbers and their most demanding customers. This is DEPOT.
Cleansing
Treatments
Styling
Shave Specifics
Beard Specifics
Skin Specifics
A UNIQUE EXPERIENCE AT THE BARBER'S AND AT HOME.
DEPOT, A MEN’S QUALITY.
DEPOT offers a complete and unrivalled range of high-quality professional products and exclusive Barbershops to cater to every male beauty routine. Hair, shaving and beard care, as well as body care, personal fragrances and unique treatments and rituals, to create experiences that always reach the highest levels of excellence, both at the barbershop and at home.
Take Note Trading are distributors of DEPOT, Milk_shake and RejuvX in SA
Contact details:
Email: marku@z-one.co.za or georg@z-one.co.za
Trend Focus
Men's Beard & Facial Hair - 2025
Award winning men's hairdresser, Jim Shaw, shares his 2025 Beard and Facial Hair Trends
Five O’clock shadow
A classic timeless look that lives up to its name, a short beard referring to “growing back in a day”. This is one of the only beard styles that suits just about everyone! Sported by celebrities such as David Beckham and Robert Pattison, this looks requires perfect timing to get it looking just right.
Corporate Beard
A beard style we have seen increasing in popularity towards the end of 2024 and we know will be a huge hit for 2025! The corporate beard is perfect for anyone wanting to make a statement. The style is very angular and exudes authority and power, with the beard being balanced on each side of the face to avoid any hairs being out of place.
Ducktail Beard
A V-shaped beard, wider at the chin and narrower at the sides. The style dates back to the 50’s and is the perfect blend of undone and polished. This classic style not only makes a statement suiting a number of different face shapes, it’s also very versatile and super easy to upkeep making it an amazing look for 2025.
Classic Full Beard
A symbol of masculinity and confidence, this beard trend will never go out of style. This look is dense and long all over with an extremely easy upkeep. The full beard can be difficult to achieve for many, however, for those who can, a stylist is your best friend for the upkeep. This looks exudes masculinity and is great for making a statement.
Goldwell
Goldwell’s StyleSign Texture Range: Structure & Natural Style
Goldwell’s StyleSign Texture range delivers the perfect balance of structure and style tailored for your clients’ needs.
Designed to provide definition, control, and flexible hold, this line empowers both Stylists and clients alike to craft sharp, modern looks that last all day—without stiffness or residue. Whether it’s a textured crop, sleek pompadour, or laid-back messy style, the Texture range supports every cut with professional-grade performance that enhances natural movement and finish.
Each product in the range—from matte pastes to molding clays—has been developed with smart styling polymers and bamboo protein for strength and elasticity.
This means your clients won’t just look good walking out of your chair—they’ll feel confident styling their look at home, too. Add a retail conversation at the basin or during styling by recommending a product that fits their lifestyle and hair type. With StyleSign Texture, you’re not just selling a product—you’re delivering salon-quality control that keeps them coming back.
Like and follow Goldwell South Africa on Facebook, Instagram and TikTok to stay up to date on the latest in 2025!
Distributed by Twincare International (Pty) Ltd
21 Peltier Drive | Sunninghill | JHB
Contact Number 011 305 1600 | info@twincare.co.za
Reuzel
Reuzel for all types of hair … and men
Reuzel’s versatile collection of professional hair products is designed for all hair conditions, textures, lengths, and needs for men. Whether you’re looking for a lightweight hold, added volume, tattoo aftercare or beard care, there’s a product to meet the need and match the perfect look. From texture powder and light hold creams to salt sprays and classic barber tonics, Reuzel delivers formulas that work for everyone.
No matter your client’s skin or hair type or style, you’ll find the right product to cleanse, condition, shape, define, and perfect any look.
To place an order or to learn more about Reuzel, please contact your mhb sales consultant. If you are a new client, please call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.
Reuzel
Modern Hair & Beauty
Style Focus
How To Choose the Best Hairstyle for Your Client's Face Shape
Award winning men's hairdresser, Jim Shaw, shares tips on choosing the right hairstyle for your client's face shape!
When it comes to choosing a hairstyle, knowing what works for your clients face shape will help them look their best. Here are my top tips when it comes to choosing!
Round - round faces often lack definition, adding sharpness and dimension with the hair will help elevate the look. Opting for haircuts with more length on the top will help elongate your clients face and help add some volume. Quiffs are a great option, as well as a side parting with the hair parted to one side of the head it instantly adds length to the face.
Diamond - diamond faces are a little wider at the sides and narrower at the chin, so adding some roundness will make the face appear a lot more oval. With this face shape, you want to add a little bit of height but not too much. The textured crop is a great style for this face shape. Adding texture on the top gives much more dimension to the hair, therefore looking fuller without elongating the face.
Heart - people with heart shaped faces often have a natural widows peak. Therefore, slicking the hair back will only accentuate this more. Keep the hair light and airy will embrace texture and work best for this shape. With the cheeks being wider, keeping it shorter at the sides will help keep the face looking narrow with more height on the top. I also advise sporting a light stubble with this face shape, nothing too wild that will emphasise the chin.
Oblong - oblong faces often have stronger jawlines than others, making their faces extremely symmetrical. A buzz cut is great for anyone with an oblong face, little length on the top and softness helps create a more rounded look to the face. Having equal length on both the sides and the tops helps balance this out well. Goatee beards work amazingly for this face shape, as a full beard will only widen out the jaw.
Triangle - this face shape is extremely sharp, so using the hair to soften the features works well. Longer hair looks amazing, as well as, adding a fringe helping to de-emphasise the chin and jaw. Clean shaven works best for this look to show off the angular features.
RejuvX
Hair Revival Starts with RejuvX
Every man in your salon or barbershop has qualms about dryness, brittleness, and especially hair loss. Even seasonal changes are known to affect the scalp and hair health, making autumn and winter the perfect time to help your clients prevent hair thinning and breakage with RejuvX, a powerful anti-hair loss product range.
Why RejuvX?
RejuvX isn’t just about rejuvenating damaged hair—it’s formulated to target hair thinning and loss at its core. The RejuvX range incorporates a blend of natural extracts, vitamins, and cutting-edge technology designed to promote hair regrowth and reduce shedding. Any time that your clients express their experience of more pronounced hair loss, you as their trusted hair care specialist can confidently suggest RejuvX to help revitalize the scalp, boost circulation, and strengthen hair from root to tip. This system provides your clients with the perfect solution for combating stress on their hair while addressing thinning and loss.
Key RejuvX Anti-Hair Loss Products Especially for Autumn Revival:
RejuvX Revitalising Cleanser
RejuvX Herbal Ice Conditioner
RejuvX Nutrient Treatment
RejuvX Intensive Booster
RejuvX is designed to repair and restore hair health, helping your clients combat hair thinning while revitalizing and nourishing their hair. It’s the perfect addition to your salon services for clients seeking maximum results in their anti-hair loss journey.
Take Note Trading are distributors of RejuvX, Milk_shake and DEPOT in SA
Contact details:
Email: marku@z-one.co.za or georg@z-one.co.za
SEB MAN
SEB MAN. For the Un/definable Man
Convenient, hassle-free SEB MAN is a line-up of hair care, styling and grooming products designed for men who refuse to be categorised. It’s for men who are always on the move, switching from one passion to another, one look to the next. For men who are discontent without constant change. Unwilling and unable to be categorised.
SEB MAN. Where undefinable hair begins with revolutionary products and ends with hair that’s ready to impress, even on the most active day.
To place an order or to learn more about SEB MAN, please contact your mhb sales consultant. If you are a new client, please call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.
Modern Hair & Beauty
8 Major Men’s Hair Trends For 2025
It’s true that trends aren’t what they used to be. Whereas once upon a time the catwalks, the premier league football pitches and the red carpet dictated what cuts to ask for in the barbers – here’s looking at you curtains, frosted tips and undercuts – now the trend is to work with the hair you were born with. So, if it’s curly, embrace it. The same applies to thick, fine, afro, wavy or even a receding hairline.
That said, if you do like to keep your hair on point and are keen to change your style on a regular basis, these are the cuts to make a beeline for. As for celebs in the spotlight who are getting it right: “I’d suggest looking at Tom Grennan for curls and movement, George Ezra for a longer sleeker style and Roman Kemp for texture and that natural, dry rougher finish,” says celebrity hairdresser Luke Benson. “If you want any over 40s inspiration, David Beckham, Brad Pitt and David Gandy remain at the top of their game when it comes to switching up their styles.”
Want to discover what to ask for next time you sit in the chair? These are the biggest men’s hair trends for 2025 and beyond.
Read the full article HERE
Comments