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Get the Baby Blonde Trend with Redken Shades EQ

# What makes Redken’s Shades EQ unique?

Shades EQ is an acidic haircolor meaning Shades EQ hair gloss is an acidic demi-permanent haircolor. Acidic demi-permanent haircolor offers gentle processing on the hair for outstanding condition and shine benefits.

# What are the benefits of using Shades EQ?

With its gentle acidic formula, Shades EQ is not only perfect for achieving any customized color you want, it also provides shine-enhancing benefits for healthy, beautiful haircolor.

# What’s coming?

Redken’s Shades EQ are welcoming new sku’s to its catalogue. Can you guess what it is? Well here’s a clue. It will enable hairstylists to produce looks in the hottest blonde trend!

# Hello Shades EQ- BABY BLONDE!

Introducing the Violet Gold Family. Create the Baby Blonde look your clients will love!

Formulated with part violet and part golden reflects on a brown to tan background, the Shades EQ Gloss Violet Gold family is pre-mixed so you can create the baby blonde trend: natural, sunkissed & iridescent blonde color.

# What is the difference between NEW Violet Gold and Gold Iridescent?

Obsessed? So are we! Contact your Redken sales rep or email us here

Article from Chanel Pond, L’Oréal Professional Products Division



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