• Redken South Africa

Get the Baby Blonde Trend with Redken Shades EQ

# What makes Redken’s Shades EQ unique?

Shades EQ is an acidic haircolor meaning Shades EQ hair gloss is an acidic demi-permanent haircolor. Acidic demi-permanent haircolor offers gentle processing on the hair for outstanding condition and shine benefits.

# What are the benefits of using Shades EQ?

With its gentle acidic formula, Shades EQ is not only perfect for achieving any customized color you want, it also provides shine-enhancing benefits for healthy, beautiful haircolor.

# What’s coming?

Redken’s Shades EQ are welcoming new sku’s to its catalogue. Can you guess what it is? Well here’s a clue. It will enable hairstylists to produce looks in the hottest blonde trend!

# Hello Shades EQ- BABY BLONDE!

Introducing the Violet Gold Family. Create the Baby Blonde look your clients will love!

Formulated with part violet and part golden reflects on a brown to tan background, the Shades EQ Gloss Violet Gold family is pre-mixed so you can create the baby blonde trend: natural, sunkissed & iridescent blonde color.

# What is the difference between NEW Violet Gold and Gold Iridescent?

Obsessed? So are we! Contact your Redken sales rep or email us here redkenrsa@loreal.com

Article from Chanel Pond, L’Oréal Professional Products Division


Looking for Length? Look No Further than Redken Extreme Length

The Power of Pureology

Featured Posts
Recent Posts

©2020 by Hairnews