Elevating Grooming in Camps Bay with DEPOT: A Spotlight on Moustache Barber Shops

Brad de Waal
Jul 29
4 min read

Updated: 5 days ago

South African Barber Story: Jorge Fernandes in Camps Bay

Nestled in the vibrant heart of Camps Bay, Cape Town, Jorge Fernandes’ barber shop is more than just a place for a trim—it's a destination for refined grooming. With a keen eye for quality and a commitment to excellence, Jorge has brought the renowned DEPOT - THE MALE TOOLS & Co product range into his shop, offering clients a premium experience in both retail and treatments.

But exceptional grooming doesn’t stop there. Just a stone’s throw away, Jorge’s wife, Lorn Reynders, operates Camps Bay Haute Coiffure, a ladies’ salon where elegance meets expertise. Lorn has curated the milk_shake range of hair care products, ensuring her clients receive top-tier treatments tailored to their individual needs. Camps Bay Barber Shop in Camps Bay and The Silo and Camps Bay haute Coiffure are part of the Barber Cartel Group owned by Jorge and Lorn.

But what is it about DEPOT that sets his barber shops apart? We spoke to Jorge to uncover his reasons for embracing the brand, and why its success has been so pronounced in his barber shop. From expertly crafted formulations to an aesthetic that speaks to the modern gentleman, DEPOT has become a staple in his approach to men's grooming. Stay tuned as we delve into his insights and discover how this brand is redefining the barber shop experience

DEPOT: How did you first discover DEPOT - THE MALE TOOLS & Co., and what made you decide to incorporate the range into your salon?

Jorge:

We were initially drawn to DEPOT by their impressive men's skincare range. The variety, attention to detail, and overall quality of the products really stood out.

As a salon that places a strong emphasis on premium grooming experiences, we’re always on the lookout for brands that align with our commitment to excellence. DEPOT offered exactly that—high-performance, well-formulated products tailored specifically for modern men. It felt like a natural fit for us, both in terms of ethos and aesthetic.

DEPOT: Which DEPOT products have become client favourites, and how have they contributed to enhancing the overall client experience in your salon?

Jorge:We stock the full DEPOT range, so it’s honestly difficult to single out just one product—our clients genuinely love the brand. That said, the beard care collection, invigorating shampoo, and facial skincare range are consistently among the top favourites with our male clientele.

The DEPOT shaving ritual, in particular, has become a standout service in our salon. It elevates the grooming experience, offering our gents a moment of indulgence and precision care. We also encourage take-home aftercare with the DEPOT beard range to help our clients maintain that fresh, groomed look between visits. It's all about extending the experience beyond the chair—and DEPOT helps us do that seamlessly.

DEPOT: How has offering DEPOT products impacted your retail turnover, and what strategies do you use to encourage clients to purchase these grooming essentials?

Jorge:

Our business model is rooted in providing an experience—not just a service—and premium products like DEPOT play a key role in delivering that. DEPOT has been well received by our international clientele, many of whom already recognize and trust the brand. This has naturally supported our retail turnover, as clients are confident in the quality they’re purchasing.

Strategically, we’ve integrated DEPOT across our digital platforms, including social media, our website, and our online store. This visibility means that clients are often familiar with the brand before they even walk through the door. In-salon, we reinforce this with education during services—explaining product benefits and recommending personalised grooming solutions that clients can take home. It’s all about extending the luxury and care of the salon experience into their daily routines.

DEPOT: In what ways has the DEPOT range helped position your salon as the go-to destination for quality barber treatments and men’s grooming products in your area?

Jorge:

Being based in Camps Bay, we cater to a discerning, high-end international clientele who expect premium quality—and DEPOT delivers exactly that. The brand's professional-grade formulations, sophisticated design, and tailored approach to men's grooming perfectly align with the level of service we aim to provide.

What truly sets us apart is that we stock the entire DEPOT range, while many others offer only a limited selection. This comprehensive offering allows us to provide a more personalised experience, ensuring that every client finds the right solution for their grooming needs. DEPOT has helped solidify our reputation as the destination for luxury barber treatments and world-class men’s grooming.

DEPOT: What feedback have you received from clients about the DEPOT range, and how has it influenced their loyalty to your salon?

Jorge:

Client feedback on the DEPOT range has been overwhelmingly positive. Once a client tries one product, they’re usually back to explore more—the performance and quality speak for themselves. It’s a brand that delivers exactly what it promises, which builds trust.

That trust translates directly into loyalty—not just to the products, but to our salon as well. Clients appreciate that we’ve curated a range that supports their grooming needs at a high standard, and it reinforces the value of the overall experience we offer. DEPOT has become a key part of why our clients return, again and again.