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Colour with Confidence: Why Salons Choose milk_shake Professional Colour

  • Writer: Brad de Waal
    Brad de Waal
  • Sep 28
  • 2 min read
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Colour with Confidence: Why Salons Choose milk_shake Professional Colour

In a competitive salon landscape, choosing the right professional colour line isn’t just about results—it’s about reliability, profitability, and client satisfaction. At milk_shake®, we’ve built our colour portfolio around the needs of modern salons: high-performance pigments, intelligent mixing ratios, and naturally inspired formulas that deliver stunning results and a luxurious experience.

 

Whether you're refreshing a tone, creating a bold transformation, or offering express services, milk_shake® professional colour empowers stylists to work smarter, faster, and more creatively.


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Financially Smart: Efficient Mixing Ratios

milk_shake® colour products are designed with cost-efficiency in mind. Our standard 1:1.5 mixing ratio for permanent colour (and 1:1 for THE GLOSS) means more applications per tube—translating to better margins without compromising quality. With consistent texture and spreadability, stylists can achieve full coverage with less product, making every gram count.

 

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Performance-Driven Pigments

Our colour formulations feature high-quality, stable pigments that ensure:

  • Longer-lasting results

  • True-to-tone fade

  • Exceptional grey coverage

  • Vibrant shine and depth

Clients enjoy colour that stays fresh between visits, while stylists benefit from predictable, professional outcomes every time.

 

Naturally Inspired for Client Comfort

milk_shake® colour is enriched with natural ingredients like:

  • Milk proteins for strength and structure

  • Fruit extracts for antioxidant protection

  • Integrity 41® to preserve colour vibrancy

  • Aloe vera, honey, and cocoa for scalp comfort and hair softness

This makes every service not just effective—but enjoyable. Clients feel the difference, and salons build loyalty through care and quality.

 

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Explore the Full Colour Portfolio

Creative Permanent Colour

Our flagship colour line offers over 100 shades with intense pigment, full grey coverage, and radiant shine. Ideal for custom colour work and classic services alike.

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Smoothies – Semi-Permanent Colour

Ammonia-free, conditioning colour with a creamy texture and natural ingredients. Perfect for tone-on-tone results, colour refreshes, and first-time colour clients.

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9-Minutes Colour

Fast, full-coverage colour in just 9 minutes. Ideal for express services, root touch-ups, and time-sensitive appointments—without sacrificing quality.


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THE GLOSS

A liquid demi-permanent colour with a 1:2 mixing ratio. Offers incredible shine, tone correction, and gentle results. Great for glossing, toning, and post-lightening services.

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Direct Colour

Ready-to-use pigment masks for creative colour, pastel tones, and maintenance. No developer needed - just apply, process, and rinse. A stylist’s playground for bold expression.

 

Why Salons Love milk_shake Colour

  • Predictable results and versatile application

  • Financially efficient with generous mixing ratios

  • Natural ingredients for client comfort and hair health

  • A full portfolio to suit every service—from express to creative

 

Ready to elevate your colour game? 

Join the milk_shake movement and discover why more salons are choosing our professional colour range to deliver excellence, profitability, and unforgettable client experiences.

 

Let’s colour the future—beautifully.


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Contact milk_shake® on:


 
 
 

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