Carla Klue: South Africa’s Label.M Brand Ambassador
- 3 hours ago
- 4 min read
mhb is pleased to announce Carla Klue as Label.M Brand Ambassador South Africa. With over two decades in the hair industry, Carla, who is the owner of Haus of Klue, brings exceptional artistry and real-world salon expertise to the Label.M family. Having first worked with Label.M in 2011 at the Toni & Guy Academy in London, and with international fashion experience behind her, Carla is perfectly positioned to inspire stylists across the industry.
It’s a hot, dry morning in Carla’s salon in Roodepoort, just west of Johannesburg, where she prepares for a busy day of trade. As a stylist of nearly two decades, she has spent many hours doing this familiar dance at the start of every day so it’s with a sense of ease that she chats with mhb Education Manager Elizma Crous talking about the moments that shaped her career, her passion for hair, and the path that led her to becoming a brand ambassador.
Growing up, she tells Elizma, she spent hours glued to animated movies like The Little Mermaid and Aladdin, obsessing over the characters, especially their hair, make-up and outfits.
That fascination quickly became hands-on and Carla vividly recalls sitting on her bed night after night, practising French and Dutch braids on her own hair, from as young as seven years old.
“Every single Barbie doll I owned eventually received a dramatic haircut. If it had hair and I had scissors, the result would be inevitable!”
Then came the teenage years with music television and VH1 as a constant inspiration. “That was my food,” she says, “It fed my future career.”
While her friends attended school dances, Carla preferred being behind the scenes to going out, doing hair and make-up for everyone. By the time she reached university, she already had a steady stream of “clients”, cutting hair wherever she could, even with her mom’s kitchen scissors.
The conversation turns to the moments that have defined Carla’s career.
Asked to share her proudest achievement, Carla doesn’t hesitate, “New York Fashion Week 2019. That was it for me.”
She explains how she was selected as part of the NYFS backstage creative team working under the leadership of Aubrey Loots, a Global Top Artist for Wella Company.
“The models were lined up in the wings waiting for their cue,” Carla recalls, replaying the moment in her head. “Before they went on stage, Aubrey and one stylist would do the final check, and he chose me!”
Watching the magic unfold on that iconic runway, Carla admits she couldn’t hold back her tears. “I was crying in gratitude. It felt like my childhood dream had come true right there.”
Elizma asks how Carla feels the industry has evolved since the beginning of her journey.
“Everything is bigger,” Carla says. “Education is massive now, but also more accessible than ever. Products are wildly advanced, with real-time support for stylists who want phenomenal results.”
What she loves most, though, is the shift in mindset. “People are so very willing to share knowledge and skills. It’s become a real community.”
Another major change she celebrates is the move away from sameness. “I love that everyone can express their own unique style. The idea that we all have to do things the same way has thankfully disappeared.”
She believes this freedom has shaped her business too, allowing her to attract clients who truly connect with her work. “They love what I do and how I do it.”
As owner of Haus of Klue, product choice is something Carla takes seriously. When Elizma asks how she decides what to stock in the salon, her answer is simple.
“I have a number one rule: if it works on me from the very first use, it will work on my clients. I never choose a brand just because it’s a brand.”
That philosophy is exactly why Label.M has been her No. 1 product of choice for her salon for more than a decade. When Carla first worked with the brand in 2011 it was, as she puts it, “Love at first touch.”
“The ranges give me the flexibility to create every look I want,” she explains. “The care and styling collections go far beyond just a few hero products. They let clients achieve individual results at home too.”
Today, at least 90% of Haus of Klue clients use Label.M exclusively, with most newcomers switching after seeing how their hair responds to the products in-salon.
“Label.M is my main brand at the basin,” Carla says. “My clients trust me to make the right choices for them, and I trust Label.M. It’s completely results-driven.”
As the morning moves on, the salon begins to fill. Carla is in her element and it’s clear that her journey from childhood braids to thriving salon has landed her where she feels most at home, doing the work she loves more than anything else.
To meet Carla and to learn more about Label.M, log in to a free virtual session on Monday 23 March from 12 noon to 2pm. Email elizma.c@mhbsa.com for the access link. See you there!
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