Boost Sales with Style: Retail Success with BHE Styling Tools
- Brad de Waal
- 3 days ago
- 2 min read
Updated: 2 days ago

If you're looking to elevate your salon’s retail offering while enhancing your client’s in-chair experience, BHE Hair Styling Tools offer the perfect solution. Sleek, powerful, and performance-driven, BHE styling irons and the BHE Air Dryer are designed with salon professionals in mind — and once your clients experience them firsthand, they won’t want anything else.
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The Secret to Selling Tools? Let Clients Feel the Difference
The most effective way to sell high-end tools like styling irons and dryers is not with a brochure — it's with a blowout and a style. By using BHE tools on your clients during their appointments, you're allowing them to:
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Feel the smooth glide and even heat of our styling irons
Experience the fast drying time and reduced heat damage of the BHE AIR DRYER
Ask questions in real-time while you explain the features and benefits
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It’s a natural, easy conversation — and the styling speaks for itself.
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Why BHE Tools Are a Must-Have in Your Salon
BHE Air Dryer – Light, powerful, and designed to reduce drying time while protecting the hair. Includes multiple heat and speed settings for optimal control.
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BHE Styling Irons – Precision-engineered plates for even heat distribution, effortless straightening or curling, and long-lasting results.
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From Styling to Sales
When clients see the result and feel the difference, the leap to purchase is a short one. Many salon owners have shared that when BHE tools are demonstrated in person during services, the conversion to retail sales happens naturally and frequently. Clients immediately want one for themselves.
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Make Every Station a Retail Opportunity
By keeping BHE tools in daily use at your styling stations, you're turning each styling service into a live product demo. And remember: clients trust their stylist more than anyone when it comes to haircare advice — that includes tools!
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Stock Up, Stand Out
Displaying BHE styling tools on your retail shelf reinforces your position as a professional, forward-thinking salon. Pair that with daily use on the floor, and you’ve got a fail-proof sales strategy built into your everyday services.
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Ready to stock BHE in your salon?
Reach out to our team on 📞 021 552 2369 and we’ll help you get started with pricing, ordering, and in-salon marketing support.
Let your clients fall in love with BHE — one perfect style at a time.

Contact us today to find out about our accessible pricing and friendly service.
Contact BHE on:
Email: marku@z-one.co.za or georg@z-one.co.za