During lockdown, Hairnews ran the Social Media Positivity Challenge, with a fabulous prize of a Veaudry Demi Limited Edition Styler set, kindly sponsored by Veaudry.
The challenge was all about encouraging salons to post positive, uplifting content to engage their clients and keep an upbeat message of hope and excitement during difficult times.
We are thrilled to see how many hairstylists and salons rose to this challenge, posting fabulous and inspirational content.
The competition was judged by social media experts Ursula Brett from Ursula Brett Salon Marketing, and Ashleigh Hughes from Pink Pony Media.
Congratulations to the winner: Carbon Hyde Park.
Ashleigh’s comments on the judging were as follows: “It was really close between 3 entrants, Carbon, Titivate Hair and Excentric, but in the end I chose the winner by noting who followed the competition guidelines the closest. I have chosen Carbon as the winner. Carbon has a very engaging presence on social media in general and they've kept that up, perhaps become even more engaging, during the lockdown times.”
Carbon will be receiving the fabulous Veaudry Demi Limited Edition Gift Pack, and we will have an interview with Michelle Veaudry next week to speak about the ethos of positivity, and how it connects with their brand.
Here’s more about the judges.
Ursula Brett: With 30+ years industry brand marketing experience, Ursula is passionate about teaching and helping salon professionals and hair & beauty brands to showcase their work through using your website, marketing materials, Facebook, Instagram, YouTube, Twitter, etc. She is forever learning about ever-changing technology and offers to consult in a variety of ways: one-on-one, groups, or live online video. Currently also offering assistance with Risk Assessments. Visit www.saloncentral.co.za for ongoing tips, trends and tech info and follow the group.
Contact ursulabrett@gmail.com 076 856 4227
Ashleigh Hughes: Ashleigh opened up Pink Pony Media in 2016, to assist both individuals and businesses run their social media accounts. Aside from offering a hands-on total social media management solution, she offers tuition and assistance to those who wish to run their own accounts, content generation, SEO blogs and general article writing. Her published blogs include a variety of diverse topics, such as sustainability in busines and the circular economy, IT information, as well as music artist biographies and interviews. Ashleigh has also written several published articles related to horse racing and other equestrian topics.
Contact: pinkponymedia18@gmail.com
