• Reuzel SA

Reuzel Launches New Wood & Spice Scent and Three New Grooming Products

We’ve added three new products to our grooming line and introduced a new scent to our beard collection.

The Beard Balm, Beard Foam and Aftershave are now available in a wood & spice fragrance. It’s the same products we’ve come to love with a more masculine scent. These products also contain the patent-pending T-4 Tonic Blend.

The Grooming line has expanded to include the Grooming Cream, Matte Styling Paste, and Matte Texture Powder.

The REUZEL Wood & Spice Aftershave

The Aftershave formula is crisp and refreshing and does not irritate the skin. The perfect end to a close shave and hot towel experience. The Aftershave is easily applied by massaging it into freshly shaven areas. The Aftershave tightens pores, soothes the skin, and leaves a fresh wood & spice scent on the skin.

Scumbassador Tip: Finish your men’s haircut service with a splash where you have used a razor or edger on your client’s neck.

The REUZEL Wood & Spice Beard Balm

The Beard Balm is a low-hold low shine, moisturising balm perfect to tame unruly beards while making them appear thicker. This product also works throughout the day to moisturise your beard.

The Beard Balm contains Argan oil to promote strong and moisturised beards, Shea Butter to illuminate itching, and Vitamin E which is a natural antioxidant.

Only a small amount of product is needed and should also be rubbed into the skin to nourish hair from root to tip.

Scumbassador Tip: Combine the Beard Balm with the REUZEL Pink Pomade Grease for the perfect Handlebar Moustache

The REUZEL Wood & Spice Beard Foam

The Beard Foam deodorises and conditions beards. It also tames, controls, and quickly absorbs into the beard.

Two pumps of the product are enough to rub into a towel-dried beard, moustache and face.

This product has been formulated to reduce itch and to soften course hair while leaving the beard moisturised and fresh.

Scumbassador Tip: Use as a leave-in conditioner for men who struggle with unruly or curly hair and a dry scalp.

The REUZEL Grooming Cream

This product has a light hold, is water-soluble, and provides low shine. It’s perfect to add texture to your client’s style or to increase definition.

The Grooming Cream can be applied to towel-dried or blow-dried hair and makes hair easy to style.

Scumbassador Tip: Mix the Grooming Cream with the Extreme Matte or Fiber Pomade to add moisture.

The REUZEL Matte Styling Paste

The Matte Styling paste has a slight sugary rum scent and is suited for various hair lengths. This water-soluble, medium hold paste adds thickness, fullness and texture to the hair.

The Styling Paste has moisturising properties and only a small amount is needed to style the hair.

Scumbassador Tip: Leave the paste to dry and then comb through the hair to activate the matte finish.

The REUZEL Matte Texture Powder

This styling product is the go-to for volume, thickness, and texture. The Matte Texture Powder is suited to all hair types, is weightless and has no shine.

Sprinkle this on the hair for lightweight texture and separation. Style as normal.

Scumbassador Tip: Use after drying with the Reuzel Surf Tonic for extra volume and separation.

Don’t stock the new REUZEL products? Speak to your Sales Rep or contact 0860 104 109





(Pronounced ’roo-’zel)

The founders of Reuzel, Leen and Bertus, started learning men’s haircutting when they were just fourteen years old. With their love of classic barbering and the influences of Rock ’n Roll, Kustom-Kulture and its subcultures, it was inevitable that one day Leen and Bertus would open Schorem Haarsnijder en Barbier, an old-school, men’s only barbershop in the heart of Rotterdam, Netherlands.

With more than 50 years of barbering and grooming experience, these barbers formulated pomades worthy of their exacting standards. They dug deep into the history of pomades to formulate Reuzel, believed to be the world’s finest pomade.

Reuzel is the Dutch word for lard and is merely a wink to the past when pomades were made from animal fats and fragranced with apple.

Reuzel products do not contain animal fats.

Create classic and modern styles favoured by greasers, psychobilly’s, rockers and other fine gentlemen, with Reuzel grooming and styling products – from shampoo, to blow-dry, to finish.

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