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From Majirel to Inoa: L’Oréal Professionnel’s Incredible Colour Ranges

We shine the spotlight on the incredible colour ranges within L’Oréal Professionnel, which allow you to choose the perfect product for each client, and obtain a phenomenal result every time. With 110 years of technology in the formulas, you will see why these colours are the industry’s top performers and are ideal for meeting the needs of today’s clients, as well as performing today’s techniques.

Shelene Shaer from Tanaz explains why she chooses L’Oréal Professionnel:

We carry all four of L’Oréal’s colours – Majirel, Inoa, Dialight and Diarichesse. Each one gives a different look and they are so versatile, that you can choose the brands of colour that best suit your clients. I love the high shine in all the colours, and the fact that there are always new shades being launched. L’Oréal Professionnel works with the trends – they think ahead and deliver the new products that you need to be on trend. For me the colours are vastly superior. Being a big company they have access to much better spend in their science and technology department, and it shows. You can see and feel the quality of the products.

My personal favourite is Inoa because it gives me a translucent looking colour and creates movement while I colour. It makes the effect look expensive!

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Debra Tunbridge and the Fabiano Hair Re-Dressing Team

As the Fabiano team, we believe in the superior quality and innovation that L’Oréal Professionnel Colours offer us as colourists / stylists in our colour services, treatments and retail products. The technology is forever evolving and at the forefront which keeps us on our toes. All of their Colour Ranges make life easy, are a pleasure to use and make us look good as it builds respect for the brand, as well as building trust with our clients, as the products do what they say they do. Their ground-breaking products are tested and approved by the most famous hairdressers and we get to work and learn from them, as well as from the Technicians directly. With the Parisian touch!

I personally find that what I want to achieve with the colour is exactly what I able to achieve, and the colour results and condition of clients hair is validation to this. I love their entire range – every product is a star product to me!

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What Effect do Your Clients Need?

Powerful Permanent Brilliance

The iconic Majirel range is the highest standard for permanent colour and perfect grey coverage. These products restore, protect and condition while providing the richest and most durable coverage. Enriched with Incell and Ionène G, hair feels stronger, and is left glossy, soft and supple to the touch.

Cover: 100% perfect grey coverage

Durability: Permanent colour – long lasting, rich, intense

Lightening: Up to 3 levels darker or lighter

Development: 35 mins

Ammonia-Free Formulation

The groundbreaking Inoa range offers a unique experience for clients, odour-free and superbly gentle on the scalp. It gives a perfect finish with long lasting colour, and hair is left in superb condition with a brilliant shine thanks to the technologically advanced Oil Delivery System.

Cover: Up to 100% grey coverage

Durability: Permanent colour – long lasting, natural looking

Lightening: Up to 3 levels

Development: 35 minutes

Colour Without Commitment

Dialight and Diarichesse are ideal for clients who are new to colouring, or who have previously damaged hair but still desire a gorgeous colour. Innovative conditioning formulas add to the shine and intensity of the colour, while their fast development time makes them the ideal choice for busy clients.


Cover: Tone only with no lift or grey coverage

Durability: Up to 4 weeks

Development: Up to 20 minutes


Cover: Up to 70% on base shades

Durabiilty: Up to 4 weeks

Lightening: Up to 1.5 levels

Development: Up to 20 minutes

Beautiful Blondes and Balayage

Blond Studio is the complete product range enabling on-trend looks on any hair type – from highlights to balayage to bronde.

The multi-techniques lightening powder achieves up to 8 levels of lift.

Platinium Ammonia Free and Platinium Plus are the luxury lightening pastes that provide up to 8 levels of lift with beautiful condition thanks to Nutricerides and White Beeswax.

Golden highlighting cream offers up to 6 levels of lift enriched with Beeswax and Incell technology, for precise, natural, luminous highlights

State-of-the-art products offering incredible results, together with the ultimate flexibility so that every client has the choice they prefer, and the results they love. Backed up by L’Oréal Professionnel’s incredible education team, ensuring that your salon is fully empowered to use the products to their full potential and achieve perfection with confidence.

If you would like an in-salon demo, or to know more about these ranges that represent the most advanced technology on the market, contact us now.

Email Taryn on for more info.

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