Colour! We’re talking about professional colour for men. It’s well-documented that hordes of men are afraid of commitment, but there are even more men who are afraid -- terrified -- of colouring their hair. Hair is one of the few facial features that men can work with to enhance their appearance, yet few take the leap to use colour as a tool to do so. Wella Professionals is here to help you change that.
Whether your male clients are in their 20s or 70s, there’s every reason they will love Wella’s new Color Touch Cool Collection. It’s demi-permanent and commitment-free, ammonia-free and perfectly natural-looking. It’s ideal for men who want to blend their grey hair with a natural look.
You may need to convince your male clients to take the leap, but once they’ve done it, they won’t look back. A win for your client and a win for you!
The Cool Collection includes three quick and easy in-salon colour services.
VOLUME SHADING for cooler and fuller-looking hair. Very neatly applied colour along the contours means that your client’s natural hairline can be maintained or made more impactful and masculine.
COOL SHADING for cooler and metallic-looking hair. For short hair, a global technique will give the hairline expression and depth making the cut more masculine and striking.
GREY BLENDING for more volume and dimension in grey hair. For longer hair, visually change the volume and effect significantly through individually coloured highs and lows. Darker effects deliver more visual volume and depth, and lighter effects deliver more lightness in the colour result.
To learn more about Color Touch Cool Collection or to stock Wella Professionals colour in your salon, place your order with your Modern Hair & Beauty sales representative or call our Telesales on 0860 104 109.
To find out more about our education programme, click here or email Mariska Treurnicht, Field Education Manager.
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