What Makes LABEL.M Unique?
LABEL.M has a unique approach to professional haircare, combining high performance with deeply considered choices around ingredients, protection and packaging.
Its philosophy is responsible beauty without compromise. You can see and feel results from the first use, demonstrating that sulphate free and vegan haircare can still deliver the performance professional hairdressers expect.
Across the portfolio, 94% of LABEL.M is gluten free, 94% phthalate free, 92% soy free, 90% sulphate free and 80% vegan. 84% of the range features UV filters, helping protect hair and scalp from daily environmental stress and sun exposure. The formulas are also paraben free and designed without harsh chemicals.
The responsible approach extends to packaging, with LABEL.M using 30% post-consumer recycled plastic and developing a pioneering recyclable pump. The brand also focuses on biocompatible and sustainable choices, while its cruelty free credentials add another dimension to its responsible beauty story.
These credentials have received international recognition. In 2024, LABEL.M won eight awards at the Global Green Beauty Awards, which celebrate sustainable and ethical beauty brands. Among its wins were Best Organic Shampoo, Best Vegan Conditioner and Best Recyclable Packaging.
Fashion is equally central to the LABEL.M story. As the Official Haircare Product of London Fashion Week, the brand is closely connected to the creativity, trends and technical demands of backstage hairdressing.
For stylists, the unique proposition is clear: professional results, fashion credibility and a more responsible approach to beauty, without compromising the end result.
To order Label.M for your salon, contact your mhb sales consultant or, if you are a new client, call mhb Telesales on 0860 104 109 and a consultant will be in touch.
Product-specific formulation differences apply: the Honey & Oat range, Volume Foam, Anti-Frizz Smoothing Balm and Fashion Edition Styling Cream are not sulphate free, while the Honey & Oat range, Dry Shampoo, Weightless Soufflé, Matte Paste, Deconstructor, Fashion Edition Styling Cream and Radiance Oil are not vegan.
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